premarketing

简明释义

英[priːˈmɑrkɪtɪŋ]美[priːˈmɑrkɪtɪŋ]

adj. 上市销售以前的

英英释义

单词用法

同义词

反义词

例句

1.But if the product is a device, FDA has no authority to require premarketing proof of safety or effectiveness.

但是如果该产品为设备，FDA则没有权力要求其在上市前证明其产品安全有效性。

2.But if the product is a device, FDA has no authority to require premarketing proof of safety or effectiveness.

但是如果该产品为设备，FDA则没有权力要求其在上市前证明其产品安全有效性。

3.Our company invested heavily in premarketing 市场前推广 strategies to ensure a successful launch.

我们公司在市场前推广策略上投入了大量资金，以确保成功推出。

4.Effective premarketing 市场前推广 can significantly reduce the risks associated with new product launches.

有效的市场前推广可以显著降低与新产品发布相关的风险。

5.Before launching the new product, the team conducted extensive premarketing 市场前推广 research to gauge consumer interest.

在推出新产品之前，团队进行了广泛的市场前推广研究，以评估消费者兴趣。

6.The premarketing 市场前推广 phase is crucial for understanding the target audience's needs.

在市场前推广阶段，了解目标受众的需求至关重要。

7.The premarketing 市场前推广 campaign included surveys and focus groups to collect feedback.

这次市场前推广活动包括调查和焦点小组，以收集反馈。

作文

In today's competitive business landscape, companies are constantly seeking innovative strategies to gain an edge over their rivals. One such strategy is premarketing, a crucial phase that occurs before the official launch of a product or service. This phase involves extensive research, planning, and preparation to ensure that the product meets market demands and stands out in a crowded marketplace. Understanding the significance of premarketing can greatly enhance a company's chances of success.First and foremost, premarketing allows businesses to conduct thorough market research. This involves analyzing consumer behavior, identifying target demographics, and studying competitors. By gathering this information, companies can tailor their offerings to better meet the needs and preferences of their potential customers. For instance, a tech company planning to launch a new smartphone would benefit from understanding what features consumers value most, such as battery life, camera quality, or price point. Through effective premarketing, they can design a product that resonates with their audience and addresses specific pain points.Additionally, premarketing plays a vital role in brand positioning. During this phase, companies can develop their unique selling propositions (USPs) and craft compelling messaging that differentiates them from competitors. A strong brand identity is essential for capturing consumer attention and building loyalty. For example, a luxury skincare brand may focus on high-quality ingredients and sustainability as key aspects of their premarketing strategy, appealing to environmentally conscious consumers. This strategic positioning helps create a strong foundation for the product's launch and fosters positive associations with the brand.Moreover, premarketing involves creating buzz and anticipation around the upcoming product. This can be achieved through various marketing tactics, such as teaser campaigns, social media engagement, and influencer partnerships. By generating excitement prior to the launch, companies can create a sense of urgency and encourage early adoption. A well-executed premarketing campaign can lead to increased sales and a successful product introduction.Furthermore, premarketing enables companies to establish distribution channels and partnerships before the product hits the market. This logistical preparation ensures that the product will be readily available to consumers upon launch. For instance, a beverage company may negotiate with retailers and distributors during the premarketing phase to secure shelf space and promotional support. This proactive approach minimizes delays and maximizes visibility, ultimately contributing to a smoother launch process.Lastly, premarketing provides an opportunity for companies to gather feedback and make necessary adjustments before the official launch. By conducting focus groups or beta testing, businesses can identify potential issues and refine their products based on real user experiences. This iterative process can lead to a more polished final offering, increasing the likelihood of customer satisfaction and positive reviews.In conclusion, premarketing is an indispensable component of a successful product launch. By investing time and resources into this preparatory phase, companies can gain valuable insights, establish a strong brand presence, generate excitement, and ensure effective distribution. As the marketplace continues to evolve, understanding and implementing effective premarketing strategies will be essential for businesses looking to thrive in an increasingly competitive environment.

在当今竞争激烈的商业环境中，企业不断寻求创新策略以在竞争对手中获得优势。其中一种策略是预营销，这是在产品或服务正式推出之前发生的关键阶段。这个阶段涉及广泛的研究、规划和准备，以确保产品满足市场需求并在拥挤的市场中脱颖而出。理解预营销的重要性可以大大增强企业成功的机会。首先，预营销使企业能够进行彻底的市场调研。这涉及分析消费者行为、识别目标人群和研究竞争对手。通过收集这些信息，公司可以调整其产品，以更好地满足潜在客户的需求和偏好。例如，一家计划推出新智能手机的科技公司将受益于了解消费者最看重哪些功能，例如电池寿命、相机质量或价格点。通过有效的预营销，他们可以设计出与受众产生共鸣并解决特定痛点的产品。此外，预营销在品牌定位中发挥着至关重要的作用。在这一阶段，公司可以制定独特的销售主张（USP），并打造引人注目的信息，使其与竞争对手区分开来。强大的品牌形象对于吸引消费者注意力和建立忠诚度至关重要。例如，一家奢侈护肤品牌可能会将高质量成分和可持续性作为其预营销战略的关键方面，以吸引环保意识强的消费者。这种战略定位有助于为产品的推出奠定坚实的基础，并促进品牌的积极联想。此外，预营销涉及在即将推出的产品周围创造热议和期待。这可以通过各种营销策略实现，例如预告活动、社交媒体互动和网红合作。通过在发布前产生兴奋感，公司可以创造紧迫感并鼓励早期采用。一个执行良好的预营销活动可以导致销售额增加和成功的产品介绍。进一步说，预营销使公司能够在产品上市之前建立分销渠道和合作伙伴关系。这种后勤准备确保产品在推出时能够及时提供给消费者。例如，一家饮料公司可能在预营销阶段与零售商和分销商谈判，以确保货架空间和促销支持。这种主动的方法最大限度地减少了延迟并提高了可见性，最终有助于更顺利的推出过程。最后，预营销提供了一个机会，让公司在正式推出之前收集反馈并进行必要的调整。通过进行焦点小组或测试，企业可以识别潜在问题并根据真实用户体验优化其产品。这个迭代过程可以导致更精致的最终产品，从而增加客户满意度和积极评价的可能性。总之，预营销是成功产品推出不可或缺的组成部分。通过在这一准备阶段投入时间和资源，企业可以获得宝贵的见解，建立强大的品牌形象，产生兴奋感，并确保有效的分销。随着市场的不断发展，理解和实施有效的预营销策略将是企业在日益竞争的环境中蓬勃发展的关键。