repositioning

简明释义

英[rɪpəˈzɪʃənɪŋ]美[ripəˈzɪʃənɪŋ]

n. 重新布置，重新定位

英英释义

单词用法

同义词

反义词

例句

1.Repositioning the head in this "random" manner added to the total time required to complete a transaction.

用这种 “随机”方式重定位磁头增加了完成事务所需的总时间。

2.Since the relaunch, the client has seen an upward trend in weekly scan sales, which has made the repositioning project a real success!

自重新启动以来，客户已在每周扫描销售呈上升趋势，这使得一个真正成功的重新定位项目的！

3.The gridline indicator turns orange and the mouse pointer changes to indicate repositioning.

格线指示区会变为橙色，而滑鼠指标也会改变为指示重新调整位置。

4.The sell-off is aimed at repositioning the company as a publisher of business information.

出售公司部分业务旨在将公司重新定位为主要出版商业信息的出版商。

5.The repositioning function demands the click-and-drag action, making it unavailable for other purposes.

调整位置这一功能需要使用单击拖动操作， 结果是这个操作不能再用于其他目的。

6.If there is a problem with all this repositioning, it is that it is not going far enough for most American moderates.

如果说他这些重新定位有何问题的话，对美国大多数温和派来说这一问题在于他所作的转变还不够。

7.Her repositioning started with her Senate run in 2000.

她的重新定位开始与2000年参议院竞选。

8.This provides opportunities for manufacturers to easily take advantage of proven means of repositioning brands and raising sales.

这为制造商提供了机会，很容易地利用行之有效的手段，重新定位的品牌优势和提高销售。

9.The marketing team is focusing on the repositioning of the brand to attract a younger audience.

市场团队专注于品牌的重新定位，以吸引年轻受众。

10.After receiving customer feedback, the company decided on repositioning its product line to better meet consumer needs.

在收到客户反馈后，公司决定对其产品线进行重新定位以更好地满足消费者需求。

11.The repositioning of the furniture in the living room made the space feel more open and inviting.

客厅中家具的重新摆放让空间感觉更加开阔和舒适。

12.Our strategy includes repositioning our services to emphasize sustainability and eco-friendliness.

我们的战略包括将我们的服务重新定位，强调可持续性和环保。

13.The repositioning of the website has improved user engagement significantly.

网站的重新定位显著提高了用户参与度。

作文

In today's fast-paced world, businesses must constantly adapt to changing market conditions and consumer preferences. One of the most effective strategies for achieving this is through repositioning, which involves altering a brand's image or product offering to better meet the needs of its target audience. This essay will explore the concept of repositioning, its significance in the business landscape, and some successful examples of companies that have effectively implemented this strategy.Firstly, repositioning can be defined as the process of changing the way a brand is perceived in the marketplace. This may involve changing the target demographic, altering the marketing message, or even redesigning the product itself. The goal of repositioning is to create a more favorable image in the minds of consumers, thereby increasing sales and market share. In an era where consumer preferences are continually evolving, repositioning becomes essential for businesses seeking long-term success.One of the primary reasons for repositioning is the need to differentiate a brand from its competitors. In saturated markets, brands often struggle to stand out, leading to decreased sales and customer loyalty. By effectively repositioning their offerings, companies can highlight unique features or benefits that appeal to their target audience. For instance, when Old Spice was struggling to connect with younger consumers, they launched a humorous advertising campaign that repositioned their brand as a trendy and modern choice for men. This successful repositioning not only revitalized the brand but also significantly boosted sales.Moreover, repositioning can also be a response to external factors such as economic shifts or changes in consumer behavior. For example, during the COVID-19 pandemic, many restaurants had to pivot their business models to survive. Some establishments began offering delivery services, while others shifted their focus to meal kits and grocery items. This form of repositioning allowed these businesses to adapt quickly to the new normal and continue serving their customers despite the challenges posed by the pandemic.Another notable example of successful repositioning is that of Apple Inc. Initially, Apple was primarily known for its computers. However, through strategic repositioning, the company transformed itself into a leader in consumer electronics with the introduction of the iPod, iPhone, and iPad. By shifting its focus to portable devices and emphasizing user experience, Apple was able to redefine its brand and capture a significant portion of the market.In conclusion, repositioning is a crucial strategy for businesses looking to thrive in an ever-changing environment. By understanding the importance of brand perception and being willing to adapt, companies can successfully navigate challenges and seize new opportunities. Whether through innovative marketing campaigns or product redesigns, effective repositioning can lead to increased customer engagement and ultimately drive business growth. As the marketplace continues to evolve, the ability to reposition a brand will remain a valuable skill for marketers and business leaders alike.

在当今快速发展的世界中，企业必须不断适应变化的市场条件和消费者偏好。实现这一目标的最有效策略之一是通过重新定位，这涉及到改变品牌形象或产品供给，以更好地满足目标受众的需求。本文将探讨重新定位的概念、它在商业环境中的重要性，以及一些成功实施这一策略的公司的例子。首先，重新定位可以定义为改变品牌在市场上被感知的方式的过程。这可能涉及改变目标人群、调整营销信息，甚至重新设计产品本身。重新定位的目标是在消费者心中创造更有利的形象，从而增加销售额和市场份额。在消费者偏好不断变化的时代，重新定位对寻求长期成功的企业变得至关重要。重新定位的主要原因之一是需要使品牌与竞争对手区分开来。在饱和市场中，品牌往往难以脱颖而出，导致销售和客户忠诚度下降。通过有效的重新定位，公司可以突出独特的特点或优势，以吸引目标受众。例如，当Old Spice在与年轻消费者建立联系时遇到困难时，他们推出了一项幽默的广告活动，将其品牌重新定位为时尚现代的男性选择。这一成功的重新定位不仅振兴了品牌，还显著提升了销售额。此外，重新定位也可以是对外部因素（如经济变化或消费者行为变化）的响应。例如，在COVID-19大流行期间，许多餐馆不得不调整其商业模式以求生存。一些餐饮机构开始提供外卖服务，而其他机构则将重点转向餐食包和杂货商品。这种形式的重新定位使这些企业能够迅速适应新常态，尽管面临疫情带来的挑战，仍能继续为客户服务。另一个成功的重新定位的显著例子是Apple Inc. 最初，Apple主要以计算机而闻名。然而，通过战略性的重新定位，该公司将自己转变为消费电子产品的领导者，推出了iPod、iPhone和iPad。通过将焦点转向便携式设备并强调用户体验，Apple能够重新定义其品牌并占据市场的相当部分。总之，重新定位是企业在不断变化的环境中寻求繁荣的关键策略。通过理解品牌认知的重要性并愿意适应，企业可以成功应对挑战并抓住新机会。无论是通过创新的营销活动还是产品重新设计，有效的重新定位都能提高客户参与度，并最终推动业务增长。随着市场的不断发展，重新定位品牌的能力将继续成为营销人员和商业领袖的重要技能。