make a big markdown
简明释义
大出血
英英释义
To apply a significant reduction in the selling price of an item, often used in sales and promotions to attract customers. | 对商品的售价进行大幅度的降低,通常用于促销和销售,以吸引顾客。 |
例句
1.The store decided to make a big markdown on winter clothing to clear out inventory.
商店决定对冬季服装进行大幅降价以清理库存。
2.During the holiday sale, they will make a big markdown on all electronic items.
在假期促销期间,他们将对所有电子产品进行大幅降价。
3.They plan to make a big markdown for Black Friday to boost sales.
他们计划在黑色星期五进行大幅降价以促进销售。
4.The clearance event is a great opportunity to make a big markdown on last season's styles.
清仓活动是进行大幅降价去掉上季款式的好机会。
5.If we make a big markdown on these items, we can attract more customers.
如果我们对这些商品进行大幅降价,可以吸引更多顾客。
作文
In today's competitive retail environment, businesses are constantly looking for ways to attract customers and increase sales. One effective strategy that many retailers employ is to make a big markdown on their products. This phrase refers to the practice of significantly reducing the price of an item, often to clear out inventory or to entice shoppers during a sale event. When a store decides to make a big markdown, it can create a sense of urgency among consumers, prompting them to make purchases they might not have otherwise considered.For example, imagine a clothing store that has a surplus of winter coats as the season comes to an end. To make room for spring merchandise, the store might choose to make a big markdown on these coats. By slashing prices by 50% or more, the retailer not only encourages customers to buy but also helps to reduce excess inventory. Shoppers are often drawn to such discounts, as they perceive they are getting a good deal.The psychological impact of a big markdown cannot be underestimated. Consumers are more likely to feel a sense of accomplishment when they believe they are saving money. This feeling can lead to increased foot traffic in stores and higher sales volumes. Retailers may also use marketing tactics, such as advertising the big markdown on social media or through email campaigns, to spread the word and attract a larger audience.However, while making a big markdown can boost sales in the short term, it is essential for retailers to consider the long-term implications. Frequent markdowns can lead consumers to wait for sales before making purchases, which can negatively affect profit margins. Additionally, if a retailer relies too heavily on discounts, it may damage the perceived value of its products. Customers might begin to associate the brand with low prices rather than quality, which can harm the brand's reputation over time.To mitigate these risks, retailers should be strategic about when and how they make a big markdown. Timing is crucial; for instance, end-of-season sales or special promotional events can be ideal opportunities to implement significant discounts. Moreover, retailers can consider bundling products or offering limited-time offers to create excitement and urgency without drastically reducing prices.In conclusion, making a big markdown is a powerful tool in retail strategy that can drive sales and attract customers. However, it must be used judiciously to ensure that it does not undermine the brand's value or lead to a reliance on discounts. By carefully planning markdowns and using them as part of a broader marketing strategy, retailers can enjoy the benefits of increased sales while maintaining their brand integrity. Ultimately, the key to successful markdowns lies in understanding consumer behavior and aligning pricing strategies with overall business goals.
在当今竞争激烈的零售环境中,商家不断寻找吸引顾客和增加销售的方法。许多零售商采用的一种有效策略是对其产品进行大幅降价。这个短语指的是显著降低商品价格的做法,通常是为了清理库存或在促销活动中吸引消费者。当商店决定大幅降价时,它可以在消费者中产生紧迫感,促使他们进行原本可能不会考虑的购买。例如,想象一家服装店在冬季结束时有过剩的冬季外套。为了为春季商品腾出空间,商店可能选择对这些外套进行大幅降价。通过将价格削减50%或更多,零售商不仅鼓励顾客购买,还帮助减少多余的库存。购物者通常会被这样的折扣吸引,因为他们认为自己获得了好交易。大幅降价的心理影响不容小觑。消费者更有可能在认为自己省钱时感到一种成就感。这种感觉可以导致商店的人流量增加和销售额上升。零售商还可以使用市场营销策略,例如在社交媒体或通过电子邮件活动宣传大幅降价,以传播消息并吸引更大的受众。然而,虽然大幅降价可以在短期内推动销售,但零售商必须考虑长期影响。频繁的降价可能导致消费者在购买前等待打折,这可能会对利润率产生负面影响。此外,如果零售商过于依赖折扣,可能会损害其产品的感知价值。顾客可能会开始将品牌与低价而非质量联系在一起,这可能会在长期内损害品牌声誉。为了降低这些风险,零售商应该在何时以及如何大幅降价方面进行战略规划。时机至关重要;例如,季末销售或特别促销活动可能是实施重大折扣的理想机会。此外,零售商可以考虑捆绑产品或提供限时优惠,以在不大幅降低价格的情况下创造兴奋感和紧迫感。总之,大幅降价是零售策略中的一种强大工具,可以推动销售和吸引顾客。然而,必须谨慎使用,以确保不损害品牌价值或导致对折扣的依赖。通过仔细规划降价并将其作为更广泛营销策略的一部分,零售商可以享受销售增长的好处,同时维护品牌完整性。最终,成功降价的关键在于理解消费者行为并将定价策略与整体商业目标对齐。
相关单词