positioning

简明释义

英[pəˈzɪʃənɪŋ]美[pəˈzɪʃənɪŋ]

n. [计] 定位；配置，布置；站位，走位（游戏术语）

v. [计] 定位（position的现在分词）；放置

英英释义

单词用法

同义词

反义词

例句

1.Use relative positioning if your form is going to be quite dynamic.

如果表单极为动态，则应使用相对定位。

2.The clearly divided positioning of 2 VWs began to form.

同时清晰的产品定位开始也在2家大众之间形成。

3.How are you positioning yourself?

你是怎样为自己定位的？

4.If relative positioning was used here instead, Figure 13 shows what will happen.

如果在这里使用相对定位，就会出现图13所示的情况。

5.Positioning: Tilting your head back straightens out the line to your stomach.

定位：头向后倾让喉咙到胃的通道变直。

6.The utility model is composed of a positioning body, an electric control translucidus cross coordinate board and a positioning ball.

本实用模型由定位体、电控半透明十字坐标板和定位球组成。

7.A southeast-facing entrance per se thus seems to be the specific nest feature preferred by females, rather than the effect of selective positioning on current at the nest entrance.

因此，朝向东南的入口本身似乎是雌鸟偏爱的特定巢穴特征，而不是选择位置对巢穴入口电流的影响。

8.Twenty-four-hour news, e-commerce, mobile phones, Global Positioning Systems, all these are making the world smaller and faster.

24小时新闻、电子商务、移动电话、全球定位系统，所有这些都正在使世界变得更小、发展得更快。

9.The price positioning of Starbucks is "affordable luxury for most people". The target is for whitecollar level.

星巴克的价格定位是“多数人承担得起的奢侈品”，消费者定位是“白领阶层”。

10.The positioning 定位 of the logo on the website affects the overall user experience.

网站上logo的positioning 定位会影响整体用户体验。

11.The positioning 定位 of the furniture in the room creates a welcoming atmosphere.

房间内家具的positioning 定位营造了一个温馨的氛围。

12.The company's marketing strategy focuses on the effective positioning 定位 of its products in the competitive market.

公司的营销策略专注于在竞争市场中有效的positioning 定位其产品。

13.Good positioning 定位 can help a brand stand out from its competitors.

良好的positioning 定位可以帮助品牌从竞争对手中脱颖而出。

14.In digital marketing, positioning 定位 your content correctly is crucial for attracting the right audience.

在数字营销中，正确地positioning 定位你的内容对于吸引合适的受众至关重要。

作文

In the world of marketing and business, the concept of positioning is crucial for success. Positioning refers to the strategy used by a company to create a unique impression of its brand or product in the minds of consumers. By effectively positioning their products, businesses can differentiate themselves from competitors and appeal to their target audience. For instance, Apple has successfully positioned itself as a premium brand that offers innovative technology and high-quality products. This positioning allows Apple to charge higher prices compared to its competitors while maintaining a loyal customer base.One key aspect of positioning is understanding the target market. Companies must conduct thorough market research to identify the needs, preferences, and behaviors of their potential customers. Once they have this information, they can craft a positioning statement that clearly articulates how their product meets those needs better than others. For example, a company that produces organic skincare products might position itself as the best choice for health-conscious consumers who prioritize natural ingredients over synthetic ones.Moreover, effective positioning also involves creating a strong brand identity. This includes developing a memorable logo, a consistent color scheme, and a relatable brand voice. All these elements work together to reinforce the desired positioning in the minds of consumers. For instance, Coca-Cola’s branding focuses on happiness and togetherness, which aligns with its positioning as a beverage that brings people together during joyful moments.The competition in today’s marketplace is fierce, making it essential for companies to continually assess and refine their positioning. This may involve rebranding efforts or adjusting marketing strategies to better align with changing consumer preferences. For example, during the rise of health-conscious consumers, many fast-food chains had to rethink their positioning by introducing healthier menu options and promoting transparency about their ingredients.Additionally, digital marketing has transformed how companies approach positioning. With the rise of social media and online advertising, brands have more opportunities to communicate their positioning directly to consumers. Engaging content, influencer partnerships, and targeted ads can all help reinforce a brand’s positioning in a crowded market. Brands like Nike utilize social media to connect with their audience and solidify their positioning as a leader in athletic wear through motivational messaging and community engagement.In conclusion, positioning is a fundamental aspect of marketing that determines how a brand is perceived in the marketplace. A well-defined positioning strategy enables companies to stand out, attract their target audience, and build lasting relationships with customers. As markets continue to evolve, businesses must remain agile and responsive in their positioning efforts to stay relevant and competitive. Ultimately, mastering the art of positioning can lead to increased brand loyalty, higher sales, and sustained growth in an ever-changing business landscape.

在市场营销和商业的世界中，positioning（定位）这一概念对成功至关重要。Positioning指的是公司用来在消费者心中创造其品牌或产品独特印象的策略。通过有效地positioning他们的产品，企业可以与竞争对手区分开来，并吸引目标受众。例如，苹果公司成功地将自己positioning为一个提供创新科技和高质量产品的高端品牌。这种positioning使苹果能够以高于竞争对手的价格销售产品，同时保持忠实的客户基础。Positioning的一个关键方面是了解目标市场。公司必须进行深入的市场调研，以识别潜在客户的需求、偏好和行为。一旦他们掌握了这些信息，就可以制定一个清晰阐述其产品如何比其他产品更好满足这些需求的positioning声明。例如，一家生产有机护肤品的公司可能会将自己positioning为健康意识强烈的消费者的最佳选择，这些消费者优先考虑天然成分而不是合成成分。此外，有效的positioning还涉及创建强大的品牌身份。这包括开发一个令人难忘的标志、一致的色彩方案和可关联的品牌声音。所有这些元素共同作用，以强化消费者心中所期望的positioning。例如，可口可乐的品牌宣传侧重于快乐和团结，这与其作为一种在欢乐时刻将人们聚集在一起的饮料的positioning相一致。在当今市场竞争激烈的环境中，公司必须不断评估和完善其positioning。这可能涉及重新品牌化的努力或调整营销策略，以更好地与不断变化的消费者偏好保持一致。例如，在健康意识消费者的崛起期间，许多快餐连锁店不得不重新思考其positioning，通过推出更健康的菜单选项并宣传其成分的透明度来实现。此外，数字营销改变了公司处理positioning的方法。随着社交媒体和在线广告的兴起，品牌有更多机会直接向消费者传达其positioning。引人入胜的内容、影响者合作和定向广告都可以帮助在拥挤的市场中强化品牌的positioning。像耐克这样的品牌利用社交媒体与受众建立联系，通过激励性的信息和社区参与巩固其作为运动服装领导者的positioning。总之，positioning是市场营销的一个基本方面，决定了品牌在市场中的感知方式。明确的positioning策略使公司能够脱颖而出，吸引目标受众，并与客户建立持久关系。随着市场的不断发展，企业必须在其positioning努力中保持敏捷和响应能力，以保持相关性和竞争力。最终，掌握positioning的艺术可以在不断变化的商业环境中带来更高的品牌忠诚度、更高的销售额和持续的增长。