positive goodwill

简明释义

正商誉

英英释义

例句

1.The company's commitment to sustainability has created a lot of positive goodwill 积极的商誉 among environmentally conscious consumers.

公司的可持续发展承诺在环保意识强的消费者中创造了很多积极的商誉。

2.By donating to local charities, the business has built positive goodwill 积极的商誉 in the community.

通过向当地慈善机构捐款，该企业在社区中建立了积极的商誉。

3.The restaurant's excellent customer service has resulted in positive goodwill 积极的商誉 and repeat business.

这家餐厅出色的客户服务带来了积极的商誉和回头客。

4.The brand's transparency about its sourcing practices has led to positive goodwill 积极的商誉 from consumers.

该品牌对其采购实践的透明度使其赢得了消费者的积极的商誉。

5.Offering free workshops has generated positive goodwill 积极的商誉 for the company among potential clients.

提供免费的研讨会为公司在潜在客户中创造了积极的商誉。

作文

In the world of business, the concept of positive goodwill plays a crucial role in determining a company's value and reputation. Positive goodwill refers to the intangible assets that a company possesses, which can include brand recognition, customer loyalty, and strong relationships with stakeholders. These elements contribute to the overall perception of the company and can greatly influence its success in the marketplace.When a business has positive goodwill, it often enjoys a competitive advantage. For instance, customers are more likely to choose a brand they trust over an unfamiliar one. This trust is built over time through consistent quality, effective communication, and positive customer experiences. Companies that invest in building positive goodwill are often rewarded with repeat customers and referrals, which can lead to increased sales and profitability.Moreover, positive goodwill can significantly impact a company's valuation during mergers and acquisitions. When a company with a strong brand and loyal customer base is acquired, the buyer is not just purchasing tangible assets like property and equipment but also the positive goodwill that comes with the brand's reputation. This intangible asset can sometimes account for a significant portion of the purchase price.To cultivate positive goodwill, companies must prioritize their relationships with customers and the community. This can be achieved through various means, such as providing exceptional customer service, engaging in corporate social responsibility initiatives, and maintaining transparency in business practices. For example, a company that actively participates in charitable activities and supports local communities is likely to foster positive goodwill among its customers and stakeholders.Furthermore, effective branding strategies can enhance positive goodwill. A well-defined brand identity that resonates with the target audience can create an emotional connection, leading to increased loyalty. Companies should focus on delivering consistent messaging across all platforms, ensuring that their values align with those of their customers. When customers feel aligned with a brand's mission, they are more likely to develop a sense of loyalty and trust, further enhancing positive goodwill.In conclusion, positive goodwill is an invaluable asset for any business. It encompasses the intangible benefits that arise from a strong reputation, customer loyalty, and positive relationships with stakeholders. By investing in customer satisfaction, community engagement, and effective branding, companies can cultivate and maintain positive goodwill, ultimately leading to long-term success and sustainability in an increasingly competitive marketplace. The significance of positive goodwill cannot be overstated, as it serves as a foundation upon which businesses can build their futures.

在商业世界中，积极的商誉这一概念在决定公司价值和声誉方面发挥着至关重要的作用。积极的商誉指的是公司所拥有的无形资产，这些资产可能包括品牌认可度、客户忠诚度以及与利益相关者的良好关系。这些因素共同影响公司的整体形象，并对其在市场上的成功产生重大影响。当一家企业拥有积极的商誉时，它往往享有竞争优势。例如，客户更可能选择一个他们信任的品牌，而不是一个陌生的品牌。这种信任是通过持续的质量、有效的沟通和积极的客户体验逐步建立起来的。那些致力于建立积极的商誉的公司，通常会获得回头客和推荐，这可以导致销售和盈利能力的提高。此外，积极的商誉在并购过程中也会显著影响公司的估值。当一家拥有强大品牌和忠实客户基础的公司被收购时，买方不仅购买了如物业和设备等有形资产，还购买了与品牌声誉相关的积极的商誉。这种无形资产有时可以占到购买价格的重要部分。为了培养积极的商誉，公司必须优先考虑与客户和社区的关系。这可以通过多种方式实现，例如提供卓越的客户服务、参与企业社会责任活动以及保持商业实践的透明度。例如，积极参与慈善活动并支持当地社区的公司，可能会在客户和利益相关者中培养出积极的商誉。此外，有效的品牌战略可以增强积极的商誉。一个与目标受众产生共鸣的明确品牌形象，可以创造情感联系，从而导致忠诚度的提高。公司应专注于在所有平台上传达一致的信息，确保其价值观与客户的价值观相一致。当客户感到与品牌的使命相一致时，他们更有可能发展出忠诚和信任，从而进一步增强积极的商誉。总之，积极的商誉是任何企业都无法估量的资产。它包括来自强大声誉、客户忠诚度和与利益相关者良好关系的无形利益。通过投资客户满意度、社区参与和有效品牌建设，公司可以培养和维持积极的商誉，最终在日益竞争的市场中实现长期成功和可持续发展。积极的商誉的重要性不容小觑，因为它是企业构建未来的基础。