franchisor

简明释义

英[ˈfræn.tʃaɪ.zɔr]美[ˈfræn.tʃaɪ.zɔr]

n. 授予特许者；特许专营授权公司

英英释义

单词用法

同义词

反义词

例句

1.Such rights usually protect the brand of the franchisor.

这样的协议经常是保护授权人的品牌。

2.If the franchisor isn't giving you some territory to yourself, you're not getting a fair deal.

如果授权人没有给你让你自己经营单独的地域，那么你就没有得到公平的对待。

3.In fact, even though Hampton has been franchising since 1984, it's the youngest franchisor in the top 10.

事实上，即使汉普顿酒店早在1984年就已经开始进行特许经营了，但它仍然是榜单前十名中最年轻的特许经营授权方。

4.Franchising is a method of doing business within a given industry that involves at least two parties - the franchisor and the franchisee.

特许经营是在一定行业开展业务的一种方法，至少涉及特许人和受许人两方。

5.First, the franchising system composed with franchisor and franchisee is a self-organization system.

第一，由特许人与受许人组成的特许经营体系是具有自组织性的共生系统。

6.Talk to a franchisee in the start-up phase to assess how much support he or she is receiving from the franchisor.

要和处在开始阶段的经销商聊聊，评估一下他或她从授权人那里得到多少支持。

7.Faster Growth - By leveraging off the time and efforts of its franchisees, a franchisor can grow much faster.

更快的增长——通过利用特许经销商的时间和努力，特许经营权授权方可以实现更快增长。

8.The franchisor offers marketing support to help franchisees attract customers.

这个特许经营者提供市场支持，以帮助加盟商吸引客户。

9.The franchisor sets the rules and guidelines that all franchisees must follow.

这个特许经营者设定了所有加盟商必须遵循的规则和指南。

10.The franchisor provides extensive training to new franchisees.

这个特许经营者为新的加盟商提供广泛的培训。

11.As a franchisor, it is essential to maintain brand consistency across all locations.

作为一个特许经营者，在所有地点保持品牌一致性至关重要。

12.A successful franchisor understands the needs of their franchisees.

一个成功的特许经营者了解他们加盟商的需求。

作文

In the world of business, the concept of franchising has become increasingly popular. A franchise is a business model that allows individuals or groups to operate a business under the name and system of an established company. At the heart of this model is the franchisor, the entity that grants the rights to use its brand, products, and operational methods to another party, known as the franchisee. Understanding the role and responsibilities of a franchisor is crucial for anyone interested in entering the world of franchising.The franchisor typically owns the trademark, trade name, and business model that the franchisee will use. This means that the franchisor has invested significant resources into developing a successful business system, which includes marketing strategies, training programs, and operational procedures. By allowing franchisees to operate under their brand, the franchisor can expand its market presence without having to invest directly in new locations.One of the primary advantages for a franchisor is the ability to grow rapidly. Instead of opening new stores themselves, they can recruit franchisees who provide the capital needed to start and run the business. This not only increases the number of locations but also generates revenue for the franchisor through initial franchise fees and ongoing royalties based on sales. These financial benefits make franchising an attractive option for many companies looking to expand.However, being a franchisor also comes with its challenges. It is essential for the franchisor to maintain control over the brand and ensure that all franchisees adhere to the established standards. This often involves providing comprehensive training and support to franchisees, as well as regular monitoring of their performance. If a franchisee fails to uphold the brand's reputation, it can negatively impact the entire franchise system.Moreover, the franchisor must navigate legal complexities when establishing franchise agreements. These contracts outline the rights and responsibilities of both parties, including the duration of the franchise, territory restrictions, and termination conditions. A well-drafted agreement is crucial to protect the interests of the franchisor while also ensuring that franchisees understand their obligations.In addition to these responsibilities, a successful franchisor must also focus on marketing and innovation. The business landscape is constantly changing, and a franchisor must adapt to new trends and consumer preferences to stay competitive. This may involve updating products, enhancing customer service, or implementing new technologies. Keeping franchisees informed and engaged in these changes is vital for maintaining a cohesive brand image.In conclusion, the role of a franchisor is multifaceted and requires a deep understanding of business operations, legal frameworks, and market dynamics. For those considering becoming a franchisee, understanding the responsibilities and expectations of the franchisor is equally important. A strong partnership between the franchisor and franchisees can lead to mutual success, benefiting both parties and creating a thriving business ecosystem. As the franchising industry continues to evolve, the importance of effective franchisor relationships will only grow, making it a vital area of study for aspiring entrepreneurs.

在商业世界中，特许经营的概念变得越来越流行。特许经营是一种商业模式，允许个人或团体在一家已建立公司的名称和系统下运营业务。在这一模式的核心是franchisor，即授予另一方（称为特许经营者）使用其品牌、产品和运营方法的权利的实体。理解franchisor的角色和责任对于任何希望进入特许经营领域的人来说都是至关重要的。franchisor通常拥有商标、商号和特许经营者将使用的商业模式。这意味着franchisor在开发成功的商业系统方面投入了大量资源，包括营销策略、培训项目和操作程序。通过允许特许经营者在其品牌下运营，franchisor可以在不直接投资新地点的情况下扩大市场存在。对于franchisor而言，主要优势之一是快速增长的能力。它们可以招募提供启动和运营业务所需资本的特许经营者，而不是自己开设新店。这不仅增加了地点的数量，还通过初始特许经营费用和基于销售的持续特许权使用费为franchisor创造了收入。这些财务利益使特许经营成为许多希望扩展的公司的吸引选项。然而，作为franchisor也伴随着挑战。确保品牌控制并确保所有特许经营者遵循既定标准对franchisor至关重要。这通常涉及为特许经营者提供全面的培训和支持，以及定期监控他们的表现。如果特许经营者未能维护品牌声誉，可能会对整个特许经营系统产生负面影响。此外，franchisor在建立特许经营协议时必须应对法律复杂性。这些合同概述了双方的权利和责任，包括特许经营的期限、区域限制和终止条件。精心起草的协议对于保护franchisor的利益，同时确保特许经营者理解其义务至关重要。除了这些责任外，成功的franchisor还必须关注营销和创新。商业环境不断变化，franchisor必须适应新的趋势和消费者偏好，以保持竞争力。这可能涉及更新产品、提升客户服务或实施新技术。让特许经营者了解并参与这些变化对于维护统一的品牌形象至关重要。总之，franchisor的角色是多方面的，需要深入了解商业运营、法律框架和市场动态。对于那些考虑成为特许经营者的人来说，理解franchisor的责任和期望同样重要。franchisor与特许经营者之间的强大伙伴关系可以实现共同成功，使双方受益，并创造一个繁荣的商业生态系统。随着特许经营行业的不断发展，有效的franchisor关系的重要性只会增加，这使其成为有抱负的企业家研究的关键领域。