cachet
简明释义
n. （证明品质的）优良标志；公务印章；私人印戳；标记；威望；纪念邮戳
n. （Cachet）人名；（法、罗）卡谢
复 数 c a c h e t s
第 三 人 称 单 数 c a c h e t s
现 在 分 词 c a c h e t i n g
过 去 式 c a c h e t e d
过 去 分 词 c a c h e t e d
英英释义
一种独特的标志或特征；声望。 | |
An official seal or stamp, especially one that indicates authenticity. | 官方印章或戳记，尤其是指示真实性的印章。 |
单词用法
拥有声望 | |
认可的威望 | |
社会声望 | |
独特性的声望 |
同义词
| 声望 | 这个品牌在时尚界享有很高的声望。 | ||
| 地位 | 拥有博士学位在学术界赋予你一定的地位。 | ||
| 卓越 | She achieved distinction for her work in environmental science. | 她因在环境科学领域的工作而获得卓越成就。 | |
| 声誉 | 他作为一名熟练谈判者的声誉在他之前就已经传开。 |
反义词
| 耻辱 | The scandal brought disgrace to the once-respected organization. | 这起丑闻给曾经受人尊敬的组织带来了耻辱。 | |
| 污名 | 由于他不寻常的选择，他面临着污名。 |
例句
1.It raises their cachet and helps them move into TV ads, where the real money is.
它象征了导演们的实力，帮助导演们进军电视广告业。而那，才是真金白银的来源。
2.Business doesn't run on cachet and prestige.
公司运营不能只仰仗声望和信誉。
3.Arabic no longer has any cachet.
阿拉伯语不再是一种标志。
4.So there is cachet in being able to boast about the places you have been to and the things you have done.
因此，有某些标签专供夸耀你所能到之处、你所能做之事。
5.High prices have also allowed him to foster the see-and-be-seen cachet he wants to cultivate.
高昂的价格也让他为餐厅创造出那种上流场所的气派，那正是他想要的。
6.The chain has just 31 cafes in Russia, but they post blockbuster sales and the brand has cachet there, Schultz said.
尽管星巴克在俄罗斯只有31家门店，但却有惊人的销售额和巨大的品牌效应，舒尔茨如是说。
7.A Mercedes carries a certain cachet.
奔驰汽车久负盛名。
8.Winning the award gave the film a new level of cachet in the industry.
获奖为这部电影在行业内带来了新的声望。
9.The designer handbag has a certain cachet that makes it highly sought after.
这款设计师手袋具有一种声望，使其备受追捧。
10.The restaurant is known for its cachet and exclusive clientele.
这家餐厅因其声望和独特的客户群而闻名。
11.Her family name carries a lot of cachet in this town.
她的家族名字在这个城镇中具有很高的声望。
12.Having a degree from that university adds cachet to your resume.
拥有那所大学的学位会为你的简历增添声望。
作文
In the world of branding and marketing, the term cachet is often used to describe a certain level of prestige or status associated with a product or service. Companies strive to create a strong cachet around their brands to differentiate themselves from competitors and attract consumers who are willing to pay a premium for perceived quality. For instance, luxury brands like Chanel or Rolex carry a significant cachet that not only signifies quality but also conveys a sense of exclusivity and sophistication. This allure is what drives many consumers to seek out these products, as owning them is often seen as a marker of success and social standing.The concept of cachet extends beyond just luxury goods; it can also be found in various aspects of life. For example, educational institutions with a longstanding reputation for excellence, such as Harvard or Oxford, possess an undeniable cachet. Graduating from such prestigious schools often opens doors and provides opportunities that might not be available to others. The cachet of these institutions is built on a legacy of success, influential alumni, and rigorous academic standards, making their degrees highly sought after.Moreover, the influence of cachet can be observed in the realm of technology. Companies like Apple have cultivated a strong cachet around their products, which has resulted in a loyal customer base. The sleek design, innovative features, and effective marketing strategies contribute to the brand’s high cachet. Consumers often perceive Apple products as superior, not just because of their functionality but also due to the status they confer upon their users.However, it is essential to recognize that cachet can be fleeting. Brands must continuously innovate and maintain their quality to uphold their cachet. A decline in product quality or a scandal can quickly tarnish a brand's reputation and diminish its cachet. For example, when a luxury brand faces allegations of unethical practices, it risks losing the allure that once attracted consumers. Therefore, companies must be vigilant in managing their image and ensuring that their products consistently meet the expectations associated with their cachet.In conclusion, cachet plays a vital role in shaping consumer perceptions and driving purchasing decisions. Whether it is through luxury goods, prestigious educational institutions, or innovative technology, the idea of cachet influences how individuals and organizations position themselves in the marketplace. As consumers become increasingly aware of the significance of cachet, brands must work diligently to cultivate and maintain their prestige, ensuring that they remain relevant and desirable in a competitive landscape. Ultimately, the power of cachet lies in its ability to evoke emotions and aspirations, making it a crucial element in the art of branding and marketing.
在品牌和市场营销的世界中，术语cachet通常用来描述与产品或服务相关的某种声望或地位。公司努力在其品牌周围创造强大的cachet，以使自己与竞争对手区分开来，并吸引愿意为感知质量支付溢价的消费者。例如，像香奈儿或劳力士这样的奢侈品牌具有显著的cachet，不仅意味着质量，还传达了一种排他性和复杂感。这种吸引力促使许多消费者寻求这些产品，因为拥有它们通常被视为成功和社会地位的标志。cachet的概念超越了奢侈品的范畴；它也可以在生活的各个方面找到。例如，拥有悠久卓越声誉的教育机构，如哈佛或牛津，拥有不可否认的cachet。从这些著名学校毕业往往会打开大门，提供其他人可能无法获得的机会。这些机构的cachet建立在成功的遗产、影响力的校友和严格的学术标准上，使他们的学位备受追捧。此外，cachet的影响力还可以在科技领域观察到。像苹果这样的公司在其产品周围培育了强大的cachet，这导致了忠实的客户群体。时尚的设计、创新的功能和有效的营销策略共同促进了品牌的高cachet。消费者常常认为苹果产品是优越的，不仅因为它们的功能性，还因为它们赋予用户的地位。然而，必须认识到，cachet可能是短暂的。品牌必须不断创新并保持其质量，以维持其cachet。产品质量下降或丑闻可能迅速损害品牌声誉，削弱其cachet。例如，当一个奢侈品牌面临不道德行为的指控时，它就有可能失去曾经吸引消费者的魅力。因此，公司必须在管理形象和确保产品始终符合与其cachet相关的期望方面保持警惕。总之，cachet在塑造消费者认知和推动购买决策方面发挥着至关重要的作用。无论是通过奢侈品、著名教育机构还是创新技术，cachet的概念影响着个人和组织在市场中的定位。随着消费者越来越意识到cachet的重要性，品牌必须努力培养和维护其声望，确保在竞争激烈的环境中保持相关性和吸引力。最终，cachet的力量在于它能够唤起情感和愿望，使其成为品牌和市场营销艺术中的关键元素。
