adman

简明释义

英[ˈædmæn]美[ˈædmæn]

n. 广告商；广告撰写员

复 数 a d m e n

英英释义

单词用法

同义词

反义词

例句

1.Do not overestimate the Value of formal education. Most successful adman never had formal Advertising eduction. Real Work experience is more valuable than any education.

不要高估正规教育的意义。很多成功的广告人从未接受过正规的广告学教育，实际工作经验比任何教育更有价值。

2.That was created by a Coca-Cola adman in the 1930s.

那是在20世纪30年代，可口可乐公司的广告商创造出来的。

3.Do not overestimate the Value of formal education. Most successful adman never had formal Advertising eduction. Real Work experience is more valuable than any education.

不要高估正规教育的意义。很多成功的广告人从未接受过正规的广告学教育，实际工作经验比任何教育更有价值。

4.ADMAN: Can we get a price break from the client?

广告部职员：我们能从客户那儿拿到量多从优的折扣价吗？

5.But the 28 - year - old adman from shanghai has found that when it comes to the four - letter word , it is money that talks.

但现在这位28岁，身为广告职员发现两人一旦发生吵架，总是钱钱钱。

6.He was the most brilliant adman that any of us knew.

他曾是我们任何人都知道的最出色的广告人。

7.Adman has discovered that all of us like to take things without paying in many years ago.

登广告的人在多年前就发现我们所有的人喜欢白拿东西。

8.Sir Martin Sorrell, a British adman, talks of the dawn of a "Latin American decade".

英国广告商苏铭天爵士谈到了“一个属于拉美的十年”即将到来。

9.My father is an adman meanwhile an art instructor.

我的爸爸是一个广告商人，同时也是一位美术老师。

10.The adman 广告人 created a catchy slogan that resonated with consumers.

这位广告人创造了一个朗朗上口的口号，引起了消费者的共鸣。

11.Every adman 广告人 knows the importance of understanding the target audience.

每位广告人都知道了解目标受众的重要性。

12.The adman 广告人 spent hours brainstorming ideas for the new product launch.

这位广告人花了几个小时为新产品发布头脑风暴。

13.As an adman 广告人, he always stays updated with the latest marketing trends.

作为一名广告人，他总是保持对最新市场趋势的更新。

14.The adman 广告人 pitched a brilliant campaign to the client.

这位广告人向客户展示了一个精彩的宣传活动。

作文

In today's fast-paced world, the role of an adman (广告人) has become increasingly significant. An adman is not just a person who creates advertisements; they are the architects of brand identities and the strategists behind successful marketing campaigns. Their work involves understanding consumer behavior, market trends, and the nuances of communication to craft messages that resonate with the target audience.The journey of an adman often begins with a deep dive into research. They analyze various demographics, psychographics, and consumer insights to develop a comprehensive understanding of who their audience is. This research phase is crucial as it informs every decision made in the advertising process. An effective adman knows that a well-informed strategy can make the difference between a campaign that flops and one that soars.Once the research is complete, the next step for an adman is brainstorming creative ideas. This is where imagination meets strategy. They collaborate with creative teams, including graphic designers, copywriters, and media planners, to develop concepts that are not only visually appealing but also aligned with the brand's message. The creativity of an adman is vital in capturing attention in a crowded marketplace, where consumers are bombarded with thousands of ads daily.After the creative concept is finalized, the adman must then focus on execution. This involves selecting the right media channels to reach the target audience effectively. Whether it's through television, social media, print, or digital platforms, an adman must be adept at choosing the most impactful mediums for their campaigns. Additionally, they need to consider timing and placement to ensure maximum visibility and engagement.One of the most challenging aspects of being an adman is measuring the success of a campaign. After the launch, they analyze metrics such as engagement rates, conversion rates, and return on investment (ROI). This data helps them understand what worked, what didn’t, and how to improve future campaigns. A successful adman is one who learns from each campaign and continually adapts their strategies based on performance analytics.Moreover, the landscape of advertising is constantly evolving, especially with the rise of digital marketing. Today’s adman must be tech-savvy and stay updated with the latest trends in social media, search engine optimization (SEO), and influencer marketing. Understanding these elements is crucial for creating relevant and effective advertising strategies.In conclusion, the role of an adman (广告人) encompasses much more than just creating catchy slogans or eye-catching visuals. It requires a blend of creativity, analytical skills, and strategic thinking. As the advertising industry continues to grow and change, the importance of skilled admans will only increase. They are essential in shaping how brands communicate with consumers and ultimately influence purchasing decisions. Therefore, aspiring admans must embrace continuous learning and adaptability to thrive in this dynamic field.

在当今快节奏的世界中，广告人的角色变得越来越重要。广告人不仅仅是创造广告的人；他们是品牌身份的建筑师，也是成功营销活动背后的战略家。他们的工作涉及理解消费者行为、市场趋势以及沟通的细微差别，以打造与目标受众产生共鸣的信息。广告人的旅程通常从深入研究开始。他们分析各种人口统计、心理特征和消费者洞察，以全面了解他们的受众是谁。这一研究阶段至关重要，因为它为广告过程中的每一个决策提供了信息。有效的广告人知道，信息充分的战略可以使活动的成败之间产生差异。一旦研究完成，广告人的下一个步骤就是头脑风暴创意。这是想象力与战略相结合的地方。他们与创意团队合作，包括平面设计师、文案撰稿人和媒体策划者，开发不仅在视觉上吸引人而且与品牌信息一致的概念。广告人的创造力在于在拥挤的市场中吸引注意力至关重要，因为消费者每天都会被成千上万的广告轰炸。在创意概念最终确定后，广告人必须专注于执行。这涉及选择合适的媒体渠道，以有效地接触目标受众。无论是通过电视、社交媒体、印刷还是数字平台，广告人都必须善于选择最具影响力的媒介来进行他们的活动。此外，他们还需要考虑时机和投放位置，以确保最大限度的可见性和参与度。作为一个广告人，最具挑战性的方面之一是衡量活动的成功。在活动启动后，他们会分析参与率、转化率和投资回报率（ROI）等指标。这些数据帮助他们了解什么有效，什么无效，以及如何改进未来的活动。成功的广告人是那些从每个活动中学习并根据绩效分析不断调整其策略的人。此外，广告行业的格局也在不断演变，尤其是随着数字营销的兴起。今天的广告人必须精通技术，并保持对社交媒体、搜索引擎优化（SEO）和影响者营销最新趋势的更新。理解这些元素对于创建相关且有效的广告策略至关重要。总之，广告人的角色不仅仅包括创造引人注目的口号或吸引眼球的视觉效果。它需要创造力、分析技能和战略思维的结合。随着广告行业的不断发展变化，熟练的广告人的重要性只会增加。他们在塑造品牌与消费者之间的沟通方式以及最终影响购买决策方面至关重要。因此，渴望成为广告人的人必须拥抱持续学习和适应能力，以在这一动态领域中蓬勃发展。