gimmick

简明释义

英[ˈɡɪmɪk]美[ˈɡɪmɪk]

n. 暗机关；骗人的玩意；花招

vt. 使暗机关；搞骗人的玩意

复 数 g i m m i c k s

第 三 人 称 单 数 g i m m i c k s

现 在 分 词 g i m m i c k i n g

过 去 式 g i m m i c k e d

过 去 分 词 g i m m i c k e d

英英释义

单词用法

同义词

反义词

例句

1.That’s a good gimmick。

那是一个好办法。

2.It is another gimmick aimed at showing the world that this time they are serious about peace.

这只是又一个向世界表明美国现在正在认真地对待和平的小把戏罢了。

3.I am sure it has been a marketing gimmick to promote beer as a 'guy's drink'.

我确信提高啤酒作为“男人的饮料”已经成为一种市场趋势。

4.Over the next two decades, he tried every marketing gimmick he could think of.

在接下来的二十年里，他试过了种种所能想到的营销手段。

5.It is just a public relations gimmick.

这只是一种公关花招。

6.Talking about a quick move to the euro may be a good gimmick for politicians, but the practical difficulties are huge.

说到迅速转向欧元区可能是政客们的玩的把戏，但是实际困难重重。

7.But she dismisses the notion that iPS cells from endangered animals are a gimmick.

但是她对于从濒危动物提取iPS细胞是个噱头的说法不屑一提。

8.The game Move Party showed off these features, but it seemed more like a slick visual gimmick than an exciting new type of game.

《动感派对》这款游戏充分发挥了这些特色，但更像是老套的视觉把戏，不是令人兴奋的新型游戏。

9.They employ another gimmick, too.

他们也使用另外一种花招。

10.Critics called the movie's plot a mere gimmick to sell tickets.

评论家称这部电影的情节只是一个简单的噱头，用于卖票。

11.The new phone has a unique gimmick that allows it to charge in just five minutes.

这款新手机有一个独特的噱头，可以在短短五分钟内充电。

12.His magic show included a few impressive gimmicks that left the audience in awe.

他的魔术表演包含了一些令人印象深刻的噱头，让观众惊叹不已。

13.The restaurant's gimmick is serving food on miniature trains.

这家餐厅的噱头是用迷你火车送餐。

14.Many marketing campaigns rely on a catchy gimmick to attract customers.

许多营销活动依靠一个吸引人的噱头来吸引顾客。

作文

In today's fast-paced world, businesses are constantly looking for ways to attract customers and stand out from the competition. One common strategy that many companies employ is the use of a gimmick, which refers to a clever or unusual device or idea designed to attract attention or increase sales. While some may view these gimmicks as mere tricks, they can often play a significant role in marketing strategies and consumer engagement.For instance, consider the example of a coffee shop that introduces a new drink with a unique flavor combination, such as lavender-infused latte. This drink serves as a gimmick to draw in customers who are curious and eager to try something different. The novelty of the drink creates buzz on social media platforms, leading to increased foot traffic in the store. In this case, the gimmick not only attracts attention but also enhances the brand's image as an innovative and trendy establishment.However, it is essential to recognize that while gimmicks can be effective in the short term, they should not replace a solid product or service. If the quality of the coffee does not meet customer expectations, the initial interest generated by the gimmick will quickly fade. Therefore, businesses must strike a balance between creative marketing strategies and delivering genuine value to their customers.Moreover, the use of gimmicks is not limited to food and beverage industries. Retail stores often implement various gimmicks to entice shoppers. For example, a clothing store might offer a buy-one-get-one-free promotion or create a limited-time sale event. These gimmicks can create a sense of urgency and encourage consumers to make impulsive purchases. However, if these promotions are overused, customers may begin to perceive them as insincere or manipulative, leading to diminished returns over time.In the realm of technology, companies frequently unveil new gadgets with flashy features that can be seen as gimmicks. Take, for instance, the introduction of smartphones with multiple camera lenses or augmented reality capabilities. While these features can be exciting and attract consumers' attention, they must ultimately serve a practical purpose. If users find that the additional features do not enhance their experience, they may feel disappointed, leading to skepticism about future products.In conclusion, gimmicks can be powerful tools for businesses seeking to capture consumer interest and drive sales. They can create excitement and differentiate brands in a crowded marketplace. However, it is crucial for companies to ensure that their gimmicks are grounded in authenticity and quality. By doing so, businesses can build lasting relationships with their customers and foster loyalty beyond the initial allure of a clever marketing tactic. Ultimately, a well-executed gimmick can lead to long-term success, but it must be part of a broader strategy focused on delivering real value to consumers.

在当今快节奏的世界中，企业不断寻找吸引顾客和在竞争中脱颖而出的方法。许多公司采用的一种常见策略是使用噱头，这是指一种聪明或不寻常的设备或想法，旨在吸引注意力或增加销售。虽然有些人可能将这些噱头视为简单的把戏，但它们往往在营销策略和消费者参与中发挥重要作用。例如，考虑一个咖啡店推出一种独特口味组合的新饮品，例如薰衣草拿铁。这种饮品作为一种噱头来吸引好奇且渴望尝试新事物的顾客。这种饮品的新颖性在社交媒体平台上引起了轰动，导致店内客流量增加。在这种情况下，噱头不仅吸引了注意力，还提升了品牌作为创新和时尚机构的形象。然而，必须认识到，尽管噱头在短期内可能有效，但它们不应取代优质的产品或服务。如果咖啡的质量无法满足顾客的期望，那么由噱头所产生的初步兴趣将迅速消退。因此，企业必须在创造性的营销策略与向顾客提供真正价值之间取得平衡。此外，使用噱头并不限于食品和饮料行业。零售商店通常实施各种噱头来吸引购物者。例如，一家服装店可能会提供买一送一的促销活动或创建限时销售事件。这些噱头可以创造紧迫感，鼓励消费者做出冲动购买。然而，如果这些促销活动被过度使用，顾客可能会开始将其视为不真诚或操控，导致长期回报减少。在科技领域，公司经常推出具有闪亮功能的新设备，这些功能可以被视为噱头。例如，智能手机的多镜头或增强现实功能的推出。虽然这些功能可能令人兴奋并吸引消费者的注意，但它们最终必须服务于实际目的。如果用户发现额外功能并没有增强他们的体验，他们可能会感到失望，从而对未来的产品产生怀疑。总之，噱头可以成为企业捕获消费者兴趣和推动销售的强大工具。它们可以创造兴奋感，并在拥挤的市场中区分品牌。然而，企业必须确保其噱头是基于真实性和质量的。通过这样做，企业可以与顾客建立持久的关系，并在聪明的营销策略的初始吸引力之外培养忠诚度。最终，成功执行的噱头可以带来长期的成功，但它必须是专注于向消费者提供真实价值的更广泛战略的一部分。