cannibalizing

简明释义

英[ˈkænɪbəlaɪzɪŋ]美[ˈkænəˌbɑːləˌzaɪŋ]

n. 调拨

v. 同型装配（cannibalize 的 ing 形式）

英英释义

单词用法

同义词

反义词

例句

1.A subscription fee would address concerns among investors that TV programmers are cannibalizing their businesses by offering shows for free online with fewer ads.

付费模式可能会打消投资者的顾虑。过去投资者担心电视节目制作者免费提供的仅有少量广告支持的在线节目可能会吞噬他们原有的业务。

2.And if so, when, at what price and how would [Oracle] avoid cannibalizing [its] low-end, half-rack Oracle database machine running on Sun?

如果是这样的话，价格改如何界定？甲骨文怎样避免同自身的低端数据库发生冲突？

3.Just as importantly, GM isn't simply cannibalizing sales from Chevrolet and Cadillac, two of its other remaining car brands.

同样很重要的一点是，通用汽车并没有简单地蚕食旗下的另外两大品牌——雪佛兰和凯迪拉克的销量。

4.Costly productions could wind up cannibalizing each other as they jostle for screens.

高昂的制作成本可能会导致这些电影在争夺大屏幕的时候自相残杀。

5.IPad Cannibalizing Other markets.

iPad蚕食其它市场。

6.Our affordability model is attractive because it focuses on local crops and creates additional income for farmers and a new profit pool for us without cannibalizing our core product.

我们的可购性模式极具吸引力，因为它以当地农作物为核心，这将为当地农民带来额外收入；而且，在不影响公司核心产品的前提下，可以为公司带来新的利润增长点。

7.Now we are finding evidence of star birth in many elliptical galaxies, fueled mostly by cannibalizing smaller galaxies.

现在我们这倒了很多椭圆星系的新星诞生的证据，它们的动力来自于吞食更小的星系。

8.The software development industry is constantly re-inventing itself, cannibalizing old ideas and approaches and transforming them into something new, different, and hopefully a bit better.

软件开发行业在不断地彻底改造自己，拆用老的思想和方法，并将它们转换为一些新的，不同的，且有希望更好一点的东西。

9.Apple executives have discussed the prospect of iPads cannibalizing PCs.

苹果执行官们讨论了iPad对个人电脑市场分食的预期。

10.If we introduce this feature too soon, it might end up cannibalizing our existing products.

如果我们过早推出这个功能，它可能会最终蚕食我们现有的产品。

11.The two brands under the same parent company are cannibalizing each other's market share.

同一家母公司旗下的两个品牌正在相互蚕食市场份额。

12.By launching a budget version of their product, the company risks cannibalizing its premium line.

通过推出一款预算版产品，公司面临着蚕食其高端产品线的风险。

13.The restaurant's new menu items are cannibalizing the popularity of their signature dishes.

餐厅的新菜单项目正在蚕食招牌菜的受欢迎程度。

14.The new smartphone model is cannibalizing the sales of the older version.

新款智能手机正在蚕食旧款的销售。

作文

In today's fast-paced business environment, companies are constantly seeking ways to innovate and stay ahead of the competition. However, in their quest for growth, some organizations may inadvertently engage in practices that lead to cannibalizing their own products or services. This phenomenon occurs when a new product or service takes sales away from an existing one, rather than attracting new customers. Understanding the implications of cannibalizing is crucial for businesses aiming to maintain a healthy portfolio of offerings.One classic example of cannibalizing can be seen in the smartphone industry. When a company like Apple releases a new iPhone model, it often leads to a decline in sales of its previous models. While this might seem inevitable, it raises important questions about how companies manage their product lines. If the new model is significantly better, then cannibalizing might be acceptable as it drives innovation and keeps the brand relevant. However, if the differences are minimal, the company risks alienating customers who may feel their existing devices are suddenly obsolete.Moreover, cannibalizing can also occur in the realm of pricing strategies. For instance, if a company decides to lower the price of a flagship product to attract more buyers, it may unintentionally hurt the sales of its premium version. Customers who would have opted for the higher-priced item might choose the more affordable option instead, leading to a loss in overall revenue. Thus, understanding the dynamics of cannibalizing is essential for effective pricing strategies.Another critical aspect to consider is the impact of cannibalizing on brand perception. When a brand introduces too many similar products, it can confuse consumers and dilute the brand’s identity. For instance, a beverage company that offers multiple flavors of the same drink may find that its customers are unsure which one to choose, leading to indecision at the point of sale. This confusion can result in lost sales and may even push customers towards competitors who offer clearer choices.To mitigate the risks associated with cannibalizing, companies must conduct thorough market research before launching new products. Understanding customer needs and preferences can help businesses determine whether a new offering will complement or compete with existing products. Additionally, clear communication about the benefits of new products can help to reassure customers that they are making the right choice.In conclusion, while cannibalizing can sometimes be an unavoidable consequence of innovation, it is essential for businesses to approach it strategically. By understanding the potential impacts on sales, pricing, and brand perception, companies can make informed decisions that foster growth without sacrificing their existing products. Ultimately, the goal should be to create a cohesive product ecosystem that enhances customer loyalty and drives long-term success. Navigating the complexities of cannibalizing requires careful planning and execution, but the rewards can be significant for those who get it right.

在当今快速发展的商业环境中，公司不断寻求创新和保持竞争优势。然而，在追求增长的过程中，一些组织可能会无意中参与导致自相残杀自身产品或服务的做法。这种现象发生在新产品或服务从现有产品中夺走销售，而不是吸引新客户。理解自相残杀的影响对于希望维持健康产品组合的企业至关重要。一个经典的自相残杀例子可以在智能手机行业看到。当像苹果这样的公司发布新的iPhone型号时，往往会导致其之前型号的销量下降。虽然这似乎是不可避免的，但它引发了关于公司如何管理其产品线的重要问题。如果新型号显著更好，那么自相残杀可能是可以接受的，因为它推动了创新并保持了品牌的相关性。然而，如果差异微小，公司则面临使客户感到其现有设备突然过时的风险。此外，自相残杀还可以发生在定价策略的领域。例如，如果一家公司决定降低旗舰产品的价格以吸引更多买家，它可能会无意中损害其高端版本的销量。原本会选择高价产品的客户可能会选择更实惠的选项，从而导致整体收入的损失。因此，理解自相残杀的动态对于有效的定价策略至关重要。另一个关键方面是自相残杀对品牌认知的影响。当一个品牌推出过多类似产品时，可能会让消费者感到困惑，并稀释品牌的身份。例如，一家饮料公司提供多种口味的同一饮料，可能会发现客户不确定选择哪个，导致在销售点的犹豫。这种困惑可能导致销售损失，甚至可能推动客户转向提供更清晰选择的竞争对手。为了减轻与自相残杀相关的风险，公司必须在推出新产品之前进行彻底的市场调研。理解客户需求和偏好可以帮助企业确定新产品是补充还是与现有产品竞争。此外，关于新产品优势的清晰沟通可以帮助安抚客户，使他们确信自己做出了正确的选择。总之，尽管自相残杀有时可能是创新不可避免的结果，但企业必须战略性地看待这一问题。通过理解对销售、定价和品牌认知的潜在影响，公司可以做出明智的决策，促进增长而不牺牲现有产品。最终，目标应是创建一个增强客户忠诚度和推动长期成功的产品生态系统。驾驭自相残杀的复杂性需要谨慎的规划和执行，但对于那些能够做到这一点的人来说，回报可能是显著的。