advertising

简明释义

英[ˈædvətaɪzɪŋ]美[ˈædvərtaɪzɪŋ]

n. 广告活动，广告业；（总称）广告

v. 登广告；公布，征聘；宣扬（advertise 的现在分词形式）

英英释义

单词用法

同义词

反义词

例句

1.Nintendo is sexing up its U.S. advertising to launch the new handheld device.

任天堂公司正包装它在美国的广告以推出新的掌上设备。

2.I work in advertising.

我在广告业工作。

3.Advertising and promotion are what American business does best.

打广告和促销是美国企业做得最好的事情。

4.Nintendo is sexing up its U.S. advertising to launch the new handheld device.

任天堂公司正包装它在美国的广告以推出新的掌上设备。

5.Television advertising propagates a false image of the ideal family.

电视广告传播着理想家庭的一种假象。

6.Is it ethical to promote cigarettes through advertising?

通过广告推销香烟合乎道德吗？

7.Businessmen spend enormous amounts advertising their products.

商人们花巨额资金为他们的产品做广告。

8.He seems to have an instinct for smart advertising and marketing.

他好像在广告和营销方面有天分。

9.This raises doubts about the point of advertising.

这引起了人们对于广告作用的怀疑。

10.Effective advertising can significantly boost sales.

有效的广告可以显著提升销售额。

11.The advertising industry is constantly evolving with new technologies.

随着新技术的出现，广告行业不断发展。

12.The company's new advertising campaign focuses on sustainability.

公司的新广告活动专注于可持续发展。

13.He works in advertising, creating catchy slogans and visuals.

他在广告行业工作，创作吸引人的口号和视觉效果。

14.Many companies use social media for their advertising strategies.

许多公司利用社交媒体进行他们的广告策略。

作文

In today's fast-paced world, the role of advertising (广告) has become increasingly significant. It is not just about promoting products or services; it is about creating an identity and a narrative that resonates with consumers. The effectiveness of advertising (广告) can be seen in various forms, from traditional media such as television and print to digital platforms like social media and websites.One of the primary functions of advertising (广告) is to inform potential customers about new products and services. For instance, when a company launches a new smartphone, it invests heavily in advertising (广告) to highlight its features, pricing, and availability. This information is crucial for consumers who are making purchasing decisions. In this way, advertising (广告) serves as a bridge between the producers and the consumers, facilitating communication and understanding.Moreover, advertising (广告) plays a vital role in shaping consumer behavior. Through various techniques, advertisers create emotional connections with their audience. For example, a commercial that tells a heartfelt story can evoke feelings of nostalgia or happiness, which can lead to a positive association with the brand being advertised. This emotional engagement is a powerful tool in advertising (广告), as it can influence consumers' choices long after they have seen the ad.In recent years, the rise of digital media has transformed the landscape of advertising (广告). Social media platforms like Facebook, Instagram, and Twitter provide businesses with the opportunity to reach targeted audiences with precision. Instead of casting a wide net, companies can now tailor their advertising (广告) strategies to specific demographics, interests, and behaviors. This level of customization not only increases the efficiency of advertising (广告) campaigns but also enhances the overall consumer experience by presenting them with relevant content.However, the impact of advertising (广告) is not without its challenges. The saturation of the market with countless ads can lead to consumer fatigue, where individuals become desensitized to promotional messages. To counteract this, advertisers must innovate continuously, finding new ways to capture attention and engage their audience. Creative and memorable campaigns often stand out, leading to greater brand recognition and loyalty.Furthermore, ethical considerations in advertising (广告) have gained prominence in recent discussions. As consumers become more aware of issues such as sustainability and social responsibility, they expect brands to reflect these values in their advertising (广告) efforts. Companies that fail to align their messaging with these expectations may face backlash from consumers, leading to a decline in trust and sales.In conclusion, advertising (广告) is a multifaceted tool that serves various purposes in modern society. It not only informs consumers but also shapes their perceptions and behaviors. As the landscape continues to evolve, the importance of innovative and ethical advertising (广告) will only grow. Businesses that understand and adapt to these changes will be better positioned to succeed in an increasingly competitive marketplace.

在当今快节奏的世界中，广告的角色变得越来越重要。它不仅仅是推广产品或服务；它还是创造一种与消费者产生共鸣的身份和叙述。广告的有效性可以在各种形式中看到，从传统媒体如电视和印刷到数字平台如社交媒体和网站。广告的一个主要功能是向潜在客户提供有关新产品和服务的信息。例如，当一家公司推出一款新智能手机时，它会大量投资于广告，以突出其特点、定价和可用性。这些信息对于做出购买决策的消费者至关重要。通过这种方式，广告充当了生产者和消费者之间的桥梁，促进了沟通和理解。此外，广告在塑造消费者行为方面也发挥着重要作用。通过各种技巧，广告商与观众建立情感联系。例如，一个讲述感人故事的广告可以唤起怀旧或幸福的感觉，这可能导致与所宣传品牌的积极关联。这种情感参与是广告的强大工具，因为它可以影响消费者在看到广告后很久的选择。近年来，数字媒体的崛起改变了广告的格局。社交媒体平台如Facebook、Instagram和Twitter为企业提供了精确接触目标受众的机会。公司不再需要撒网，而是可以根据特定的人口统计、兴趣和行为量身定制他们的广告策略。这种定制化水平不仅提高了广告活动的效率，还通过向消费者展示相关内容来增强整体消费体验。然而，广告的影响并非没有挑战。市场上充斥着无数广告可能导致消费者疲劳，个人对促销信息变得麻木。为了应对这一点，广告商必须不断创新，寻找新的方法来吸引注意力并与观众互动。创造性和令人难忘的活动往往会脱颖而出，从而导致更高的品牌认知度和忠诚度。此外，广告中的伦理考虑在最近的讨论中变得越来越突出。随着消费者对可持续性和社会责任等问题的认识提高，他们期望品牌在其广告工作中反映这些价值观。未能使其信息与这些期望保持一致的公司可能会面临来自消费者的抵制，从而导致信任和销售的下降。总之，广告是一个多方面的工具，在现代社会中发挥着各种用途。它不仅通知消费者，还塑造他们的看法和行为。随着环境的不断变化，创新和伦理的广告的重要性只会增加。理解并适应这些变化的企业将在竞争日益激烈的市场中更好地定位自己。