infomercials

简明释义

英[ˌɪnfəˈmɜːʃəlz]美[ˌɪnfəˈmɜrʃəlz]

n. 信息商业（infomercial 的复数）

英英释义

单词用法

同义词

反义词

例句

1.Perot hoped to run another series of campaign infomercials.

佩罗期待着新一轮的竞选宣传节目的播出。

2.Deng is just one of thousands of consumers who have been deceived by direct-response infomercials, which are usually late-night promotions for products fronted by loud and excited young presenters.

小邓只是千万个被电视直销广告所欺骗的消费者之一，这类电视直销节目通常是在深夜，由一些声音夸张又激情的年轻导购员主持的促销节目。

3.That's because ad rates for short infomercials are cheap—as little as $40 for a two-minute spot on a small cable station.

这是因为时间短的电视购物广告价格很低——低到在小型有线电视台只需40美元每两分钟。

4.The mass merchandisers are really good at creating artificial need, and the dream for the need is pressed into the masses through the media and television commercials and infomercials.

大众商人都非常擅长于制造虚假需求，而这些虚假需求的梦想，被通过媒体、电视商业和信息而加载到大众身上。

5.Last year, Shanghai authorities alone received more than 4,226 complaints about infomercials - 30 times the number than in 2004, showed figures from the local industry and commerce bureau.

去年，根据上海工商管理局发布的数据显示，光上海就收到了超过4226起有关电视直销广告的投诉——是2004年数量的30倍。

6.McDonald's has reportedly spent millions of dollars on the project and has scheduled a series of 90 second television "infomercials".

据报道，麦当劳在该项目上已花费数百万美元，还编排了一系列90秒的广告专题片。

7.Stories from people who have used a diet program or product, especially in commercials and infomercials, are advertisements.

那些用过某饮食疗程或某产品的人（特别是在有商业性质的专题广告里），都是广告商的“托儿”。

8.Infomercials are designed to take advantage of this brain quirk.

信息商业都在利用大脑这一古怪行为。

9.Traditional advertisers "can't ignore [infomercials] anymore."

传统广告商“不能再忽视电视购物。”

10.Deng is just one of thousands of consumers who have been deceived by direct-response infomercials, which are usually late-night promotions for products fronted by loud and excited young presenters.

小邓只是千万个被电视直销广告所欺骗的消费者之一，这类电视直销节目通常是在深夜，由一些声音夸张又激情的年轻导购员主持的促销节目。

11.The infomercials for fitness equipment often include testimonials from satisfied customers.

健身器材的信息广告通常包括满意客户的推荐。

12.Late at night, I often find myself watching infomercials, which are long advertisements that showcase products in detail.

深夜时，我常常发现自己在看信息广告，这些是详细展示产品的长时间广告。

13.I learned about a new skincare line through infomercials that promised miraculous results.

我通过信息广告了解到了一条新的护肤系列，承诺能带来奇迹般的效果。

14.Many people buy kitchen gadgets after seeing them on infomercials because they are convinced by the demonstrations.

许多人在看到信息广告后购买厨房小工具，因为他们被演示所说服。

15.Sometimes, I find infomercials to be more entertaining than regular TV shows.

有时候，我发现信息广告比普通电视节目更有趣。

作文

In today's fast-paced world, where information is readily available at our fingertips, the way we market products has evolved significantly. One of the most interesting forms of advertising that has emerged in recent years is known as infomercials. These are lengthy television programs that combine entertainment with product promotion, often presenting a compelling narrative about a product's benefits. Unlike traditional commercials that last for only a few seconds, infomercials can run anywhere from 30 minutes to an hour, allowing for in-depth demonstrations and testimonials from satisfied customers.The concept of infomercials originated in the late 1980s and gained immense popularity throughout the 1990s. They typically air during off-peak hours when regular programming is less likely to attract viewers. This strategic timing allows marketers to target specific audiences who may be more receptive to long-form content. The engaging format of infomercials often includes live demonstrations, before-and-after comparisons, and expert endorsements, making it easier for consumers to understand the product's value.One of the key advantages of infomercials is their ability to tell a story. By weaving a narrative around a product, marketers can create an emotional connection with viewers. For instance, a fitness product infomercial might feature real people sharing their weight loss journeys, showcasing how the product changed their lives. This storytelling aspect not only captures attention but also builds trust, as potential customers see relatable individuals achieving success through the use of the advertised product.Moreover, infomercials often include limited-time offers or exclusive deals, creating a sense of urgency for viewers. Phrases like "Call now to receive a special discount!" or "Supplies are limited!" encourage immediate action, prompting viewers to make purchases on the spot. This direct-response marketing technique has proven effective, as it leverages the psychological principle of scarcity to drive sales.However, while infomercials can be incredibly persuasive, they are not without their criticisms. Some consumers feel that the exaggerated claims made in these programs can be misleading. For example, a kitchen gadget infomercial may promise to chop vegetables in seconds, leading viewers to believe that they will achieve the same results effortlessly. When the product does not live up to these expectations, it can lead to disappointment and distrust in the brand.Additionally, the production quality of infomercials can vary greatly. Some are professionally produced with high-quality visuals and sound, while others may appear low-budget and unconvincing. This inconsistency can affect viewer perception and influence their willingness to purchase the product being advertised.In conclusion, infomercials represent a unique blend of entertainment and marketing that has transformed the advertising landscape. Their ability to engage viewers through storytelling, demonstrate products effectively, and create urgency makes them a powerful tool for marketers. However, consumers must remain vigilant and critical of the claims made in infomercials to ensure they are making informed purchasing decisions. As the advertising world continues to evolve, it will be interesting to see how infomercials adapt and change in response to consumer behavior and technological advancements.

在当今快速发展的世界中，信息触手可及，我们的产品营销方式也发生了显著变化。近年来出现的一种最有趣的广告形式被称为信息广告。这些是结合娱乐与产品推广的长篇电视节目，通常以引人入胜的叙述展示产品的好处。与仅持续几秒钟的传统广告不同，信息广告的播放时间可以从30分钟到1小时不等，允许进行深入的演示和满意客户的推荐。信息广告的概念起源于1980年代末，并在1990年代获得了巨大的普及。它们通常在收视率较低的时段播出，这样常规节目不太可能吸引观众。这一战略时机使得营销人员能够针对特定受众，这些受众可能对长格式内容更具接受性。信息广告的引人入胜的格式通常包括现场演示、前后对比和专家背书，使消费者更容易理解产品的价值。信息广告的一个关键优势在于它们能够讲述故事。通过围绕产品编织叙述，营销人员能够与观众建立情感联系。例如，一则健身产品的信息广告可能会展示真实的人分享他们的减肥旅程，展示该产品如何改变了他们的生活。这种叙事方面不仅吸引了注意力，还建立了信任，因为潜在客户看到可关联的个体通过使用所宣传的产品取得成功。此外，信息广告通常包括限时优惠或独家交易，营造出紧迫感。诸如“现在拨打电话即可享受特别折扣！”或“库存有限！”等短语鼓励观众立即行动，促使他们当场购买。这种直接响应的营销技巧已被证明是有效的，因为它利用了稀缺的心理原则来推动销售。然而，尽管信息广告可能非常有说服力，但它们并非没有批评意见。一些消费者觉得这些节目中夸大的声明可能具有误导性。例如，一则厨房小工具的信息广告可能承诺能在几秒钟内切碎蔬菜，让观众相信他们会轻松达到相同的效果。当产品未能达到这些期望时，可能会导致失望和对品牌的不信任。此外，信息广告的制作质量可能差异很大。有些制作精良，视觉和音效都高质量，而其他一些则可能看起来低预算且不令人信服。这种不一致可能影响观众的感知，并影响他们购买所宣传产品的意愿。总之，信息广告代表了一种独特的娱乐与营销的结合，改变了广告格局。它们通过讲故事、有效演示产品和创造紧迫感的能力，使其成为营销人员的强大工具。然而，消费者必须保持警惕，并对信息广告中的声明持批判态度，以确保他们做出明智的购买决策。随着广告世界的不断发展，观察信息广告如何适应和改变以应对消费者行为和技术进步将是非常有趣的。