brand

简明释义

英[brænd]美[brænd]

n. 品牌，商标；（独特的）一种，一类；（动物身上标明所属的）烙印，火印；独特的个性，自成一格的形象；燃烧的木头，烧焦的木头；<古>（打印用的）烙铁；火炬，剑

v. 打烙印于（牲畜，以标明所属）；给……冠以恶名，谴责；给……设计品牌，加商标于；铭刻，铭记

【名】 （Brand）（英、美、德、瑞）布兰德（人名）

复 数 b r a n d s

第 三 人 称 单 数 b r a n d s

现 在 分 词 b r a n d i n g

过 去 式 b r a n d e d

过 去 分 词 b r a n d e d

英英释义

单词用法

同义词

反义词

例句

1.Champagne houses owe their success to brand image.

香槟公司的成功在于他们的品牌形象。

2.You pay less for the store brand.

商店品牌的东西要便宜些。

3.The programme saved $11 million in 1988 by substituting generics for brand-name drugs.

这项计划以未注册商标的药品取代品牌药，在1988年节省了1100万美元。

4.A brand store has become famous for its distinctive scent.

这家名牌商店因其独特的香味而出名。

5.Sanyo sells the PC under its own brand name and also supplies the PC to other manufacturers on an OEM basis.

三洋公司销售自己品牌的个人电脑，也作为原始制造商给其他厂家供货。

6.Choose whichever brand you prefer.

挑选你喜欢的那个品牌。

7.This brand is known for its high-quality clothing.

这个品牌以其高质量的服装而闻名。

8.She decided to start her own brand of skincare products.

她决定创办自己的护肤品品牌。

9.I always choose a reliable brand when buying electronics.

我在购买电子产品时总是选择一个可靠的品牌。

10.The brand logo is easily recognizable.

这个品牌的标志很容易辨认。

11.They launched a new brand of organic snacks.

他们推出了一种新的有机零食品牌。

作文

In today's global market, the concept of a brand (品牌) has evolved into something far more significant than just a logo or a name. A brand (品牌) represents the identity of a company and encompasses its values, mission, and the overall experience it offers to its customers. This essay will explore the importance of branding (品牌建设) in modern business practices and how it influences consumer behavior and loyalty.To begin with, a strong brand (品牌) can differentiate a company from its competitors. In a crowded marketplace, consumers are often overwhelmed by choices. A well-established brand (品牌) helps to create a unique identity that resonates with its target audience. For instance, consider the case of Apple. The brand (品牌) is synonymous with innovation, quality, and premium pricing. When consumers think of smartphones, many immediately associate them with the Apple brand (品牌), even if there are other options available at a lower price. This differentiation is crucial because it allows companies to command higher prices and foster customer loyalty.Moreover, a brand (品牌) serves as a promise to customers. When a consumer chooses a product from a specific brand (品牌), they are essentially buying into the expectations set by that brand (品牌). For example, if someone buys a Nike shoe, they expect it to be of high quality, comfortable, and suitable for athletic activities. If the product fails to meet these expectations, it can lead to disappointment and damage the brand (品牌)'s reputation. Therefore, maintaining consistency in quality and customer experience is vital for any brand (品牌).Additionally, the emotional connection that a brand (品牌) can forge with its customers cannot be underestimated. Successful brands (品牌) often evoke emotions and create a sense of belonging among their consumers. For example, Coca-Cola has built its brand (品牌) around happiness and togetherness. Its marketing campaigns often feature joyful moments shared between friends and family, reinforcing the idea that Coca-Cola is not just a beverage but a part of cherished memories. This emotional branding strategy encourages consumers to choose Coca-Cola over other soft drinks, even if the price is higher.Furthermore, in the age of social media, a brand (品牌) can quickly gain or lose popularity based on public perception. Companies must actively manage their online presence and engage with their audience to maintain a positive image. Negative reviews or controversies can spread like wildfire, affecting a brand (品牌)'s reputation overnight. Therefore, businesses need to be proactive in their branding (品牌建设) strategies, ensuring they communicate effectively and transparently with their customers.In conclusion, the significance of a brand (品牌) in today’s marketplace cannot be overstated. It is not merely a symbol but a comprehensive representation of a company's values, promises, and emotional connections with its customers. A strong brand (品牌) can differentiate a company, foster loyalty, and create lasting relationships with consumers. As businesses continue to navigate the complexities of the modern market, investing in effective branding (品牌建设) strategies will be essential for long-term success.

在当今全球市场中，品牌（brand）的概念已发展成为远不止一个标志或名称的东西。品牌（brand）代表着公司的身份，涵盖了其价值观、使命以及它为客户提供的整体体验。本文将探讨在现代商业实践中品牌建设（branding）的重要性，以及它如何影响消费者行为和忠诚度。首先，强大的品牌（brand）可以使公司与竞争对手区分开来。在拥挤的市场中，消费者常常被选择所淹没。一个成熟的品牌（brand）有助于创造一个独特的身份，与目标受众产生共鸣。例如，考虑苹果公司的案例。这个品牌（brand）与创新、质量和高端定价同义。当消费者想到智能手机时，许多人立即将其与苹果品牌（brand）联系在一起，即使还有其他价格更低的选择。这种差异化至关重要，因为它使公司能够收取更高的价格并培养客户忠诚度。此外，品牌（brand）作为对客户的承诺也是不可忽视的。当消费者选择某个特定的品牌（brand）产品时，他们实际上是在购买该品牌（brand）设定的期望。例如，如果有人购买耐克鞋，他们期望它质量高、舒适，并适合运动活动。如果产品未能满足这些期望，可能会导致失望并损害品牌（brand）的声誉。因此，保持质量和客户体验的一致性对于任何品牌（brand）都是至关重要的。此外，品牌（brand）与客户之间的情感联系也不容小觑。成功的品牌（brand）往往能够唤起情感，并在消费者中创造归属感。例如，可口可乐围绕快乐和团结建立了自己的品牌（brand）。其营销活动通常以朋友和家人之间共享的快乐时刻为特色，强化了可口可乐不仅仅是一种饮料，而是珍贵记忆的一部分。这种情感品牌策略鼓励消费者选择可口可乐而非其他软饮，即使价格更高。此外，在社交媒体时代，品牌（brand）可以根据公众的看法迅速获得或失去人气。公司必须积极管理其在线形象，并与受众互动，以维护积极的形象。负面评论或争议可能会像野火一样蔓延，影响品牌（brand）的声誉。因此，企业需要在其品牌建设（branding）策略中采取主动，确保他们与客户进行有效和透明的沟通。总之，品牌（brand）在当今市场中的重要性不容小觑。它不仅仅是一个符号，而是公司价值观、承诺和与客户之间情感联系的全面体现。强大的品牌（brand）能够区分公司，培养忠诚度，并与消费者建立持久关系。随着企业继续应对现代市场的复杂性，投资有效的品牌建设（branding）策略将对长期成功至关重要。