spokesperson

简明释义

英[ˈspəʊkspɜːsn]美[ˈspoʊkspɜːrsn]

n. 发言人；代言人

复 数 s p o k e s p e r s o n s 或 s p o k e s p e o p l e

英英释义

单词用法

同义词

反义词

例句

1.Choose a spokesperson who comes across well on TV.

选一个善于发言的人去上电视。

2.A spokesperson commented that levels of carbon dioxide were very high.

发言人称二氧化碳的含量很高。

3.The spokesperson disowned a published statement.

发言人否认某项发表的声明是他说的。

4."It all adds to the gaiety of life," said the journal's spokesperson with a laugh.

“增添了生活中一些趣事而已”，杂志发言人笑着这样说到。

5.We turn now to a spokesperson from Harvard University's Food Law and Policy Clinic for more on the story.

现在我们请到哈佛大学食品法律与政策事务所的一位发言人来了解更多内容。

6.A Google spokesperson gave us this statement.

一个Google的发言人给我们这样的声明。

7.You are the company's best spokesperson.

公司的最佳发言人。

8.Through a spokesperson, Kass subsequently denied having said this.

卡斯随后通过发言人对此予以否认。

9.A Department of Health spokesperson said: "We need to create a new vision for public health where all of society works together to get healthy and live longer.

卫生部的一位发言人说：“我们需要为公共卫生开创新视野，共同努力让社会变得更加健康长寿。”

10.The organization hired a new spokesperson to enhance its public image.

该组织聘请了一位新的发言人来提升其公众形象。

11.The company's spokesperson announced the new policy changes at a press conference.

公司的发言人在新闻发布会上宣布了新政策的变化。

12.During the crisis, the spokesperson provided updates to the public every hour.

在危机期间，发言人每小时向公众提供最新信息。

13.As a spokesperson, she is responsible for communicating the company’s values.

作为一名发言人，她负责传达公司的价值观。

14.The spokesperson for the mayor addressed the media regarding the recent events.

市长的发言人就最近的事件向媒体发表了讲话。

作文

In today’s world, effective communication is crucial for any organization, whether it be a corporation, a non-profit, or a government entity. One key role in facilitating this communication is that of a spokesperson. A spokesperson is an individual who is designated to speak on behalf of an organization, conveying its messages, values, and responses to the public and media. The importance of a spokesperson cannot be overstated, as they serve as the face of the organization, especially during times of crisis or when significant announcements need to be made.The responsibilities of a spokesperson are diverse and require a unique set of skills. Firstly, a good spokesperson must possess excellent communication skills. They should be able to articulate the organization’s position clearly and concisely, ensuring that the intended message is not lost in translation. This requires not only verbal skills but also the ability to listen to questions and concerns from the media and the public. A spokesperson must be adept at responding to inquiries in a manner that is both informative and reassuring.Moreover, a spokesperson plays a pivotal role in managing the organization’s image. In an age where information travels rapidly through social media and news outlets, a single statement can have far-reaching implications. Therefore, a spokesperson must be well-versed in the organization’s policies and values, as well as current events that may impact its reputation. They must be prepared to address any controversies or misunderstandings that arise, often under pressure, while maintaining a calm and professional demeanor.Additionally, a successful spokesperson understands the importance of building relationships with the media. By establishing trust and credibility, a spokesperson can facilitate more favorable coverage of their organization. This involves not only providing timely and accurate information but also being available for follow-up questions and interviews. A strong rapport with journalists can lead to more balanced and constructive reporting, which ultimately benefits the organization.Furthermore, the role of a spokesperson has evolved with the rise of digital communication. Today, many spokespersons utilize social media platforms to engage with the public directly. This allows them to disseminate information quickly and respond to public sentiment in real-time. However, this also requires a heightened level of awareness and caution, as anything shared online can be scrutinized and interpreted in various ways. Thus, a spokesperson must be skilled in digital communication strategies, understanding how to navigate potential pitfalls while maximizing outreach.In conclusion, the role of a spokesperson is vital in shaping the public perception of an organization. Through effective communication, relationship-building, and strategic use of media, a spokesperson can significantly influence how messages are received and understood. As organizations continue to face challenges in an ever-changing landscape, the demand for skilled spokespersons will undoubtedly grow. Their ability to represent their organization confidently and competently is essential for success in today’s fast-paced environment.

在当今世界，有效的沟通对任何组织至关重要，无论是公司、非营利组织还是政府实体。在促进这种沟通方面，发言人的角色至关重要。发言人是被指定代表组织发言的个人，传达其信息、价值观和对公众及媒体的回应。发言人的重要性不容小觑，因为他们在危机时期或需要发布重要公告时，往往是组织的面孔。发言人的职责多种多样，需要独特的技能。首先，优秀的发言人必须具备出色的沟通能力。他们应能够清晰简明地阐述组织的立场，确保意图的信息不会在翻译中丢失。这不仅需要口头表达能力，还需要倾听媒体和公众的问题和关切的能力。发言人必须善于以既信息丰富又令人安心的方式回应询问。此外，发言人在管理组织形象方面发挥着关键作用。在信息通过社交媒体和新闻渠道迅速传播的时代，单一声明可能会产生深远的影响。因此，发言人必须熟悉组织的政策和价值观，以及可能影响其声誉的时事。他们必须准备好在压力下处理任何争议或误解，同时保持冷静和专业的态度。此外，成功的发言人理解与媒体建立关系的重要性。通过建立信任和信誉，发言人可以促进对其组织更有利的报道。这不仅涉及及时准确地提供信息，还需要在后续问题和采访中保持可用性。与记者建立良好的关系可以导致更平衡和建设性的报道，这最终有利于组织。此外，随着数字通信的兴起，发言人的角色也发生了变化。如今，许多发言人利用社交媒体平台直接与公众互动。这使他们能够迅速传播信息，并实时回应公众情绪。然而，这也需要更高的意识和谨慎，因为任何在线分享的内容都可能受到审查并以各种方式解读。因此，发言人必须精通数字沟通策略，了解如何在最大化影响的同时避免潜在陷阱。总之，发言人的角色在塑造公众对组织的看法方面至关重要。通过有效的沟通、建立关系和战略性地使用媒体，发言人可以显著影响信息的接收和理解。随着组织在不断变化的环境中面临挑战，对熟练发言人的需求无疑会增加。他们自信而胜任地代表组织的能力对于在当今快节奏的环境中获得成功至关重要。