brochure

简明释义

英[ˈbrəʊʃə(r)]美[broʊˈʃʊr]

n. 小册子，资料（或广告）手册

【名】 （Brochure）（美）布罗许尔（人名）

复 数 b r o c h u r e s

英英释义

单词用法

同义词

反义词

例句

1.The brochure offers a wide choice of hotels, apartments and holiday homes.

这本手册提供了选择范围很广的旅馆、公寓及度假屋。

2.We got our brochure out, printed and published in March.

我们在三月完成宣传册，印刷并出版。

3.The resulting products will include a brochure and a unique interactive web site.

产生的结果将载入一份小册子和一个独特的互动网站。

4.This is an unedited clip from an actual anti-smoking brochure.

这是一份禁烟手册上的剪报。

5.The computer's characteristics are fully detailed in the brochure.

计算机的性能在这小册子里有详尽说明。

6.I'm sorry madam, this is not our brochure. I'm afraid you've made a mistake.

抱歉夫人，这不是我们的宣传册，恐怕你弄错了。

7.The routes turned out to be marked in red in the brochure.

小册子上标红的地方就是路线。

8.Correct me if I'm wrong , but isn't this last year's brochure?

这不是去年的小册子吗？若是我说错了就请指出。

9.The travel agency sent me a brochure with various vacation packages.

旅行社给我寄了一份包含各种度假套餐的宣传册。

10.Before my trip, I downloaded a digital brochure about the city.

在我的旅行之前，我下载了一份关于这个城市的电子宣传册。

11.The hotel provided a brochure detailing their amenities and services.

酒店提供了一份详细介绍他们设施和服务的宣传册。

12.I picked up a brochure at the tourist information center to learn more about local attractions.

我在旅游信息中心拿了一份宣传册，以了解更多当地景点。

13.I found a brochure for a cooking class that I am interested in attending.

我找到了一个我感兴趣的烹饪课程的宣传册。

作文

In today's fast-paced world, effective communication is crucial for businesses and organizations to convey their messages. One of the most popular tools used for this purpose is a brochure, which is a printed piece of paper that provides information about a product, service, or event. A well-designed brochure can capture the attention of potential customers and persuade them to take action. This essay will explore the importance of brochures, their design elements, and how they can be used effectively in marketing strategies.Firstly, a brochure serves as a tangible representation of a brand. It allows companies to showcase their offerings in a visually appealing manner. The use of colors, images, and typography in a brochure can create a strong first impression and communicate the brand's identity. For instance, a travel agency might use vibrant images of exotic destinations to entice travelers, while a law firm may opt for a more subdued color palette to convey professionalism and trustworthiness.Secondly, the content within a brochure is essential for delivering key messages. It should be concise yet informative, highlighting the unique selling points of the product or service. Effective use of headings, bullet points, and persuasive language can help guide the reader's attention to the most important information. Additionally, including testimonials or case studies in a brochure can enhance credibility and encourage potential customers to consider the offering seriously.Moreover, a brochure is a versatile marketing tool. It can be distributed at trade shows, included in direct mail campaigns, or placed in strategic locations such as waiting rooms or lobbies. This versatility allows businesses to reach a wider audience and engage with potential customers in various settings. For example, a non-profit organization might distribute brochures at community events to raise awareness about their cause and encourage donations.However, the effectiveness of a brochure greatly depends on its design and layout. A cluttered or poorly organized brochure can overwhelm the reader and lead to confusion. Therefore, it is crucial to maintain a balance between visuals and text. White space should be utilized effectively to create a clean and organized look. Additionally, ensuring that the brochure is easy to read and navigate will enhance the overall user experience.In conclusion, a brochure is an invaluable asset for businesses seeking to promote their products or services. Its ability to combine visual appeal with informative content makes it a powerful marketing tool. By focusing on design elements and strategic distribution, companies can leverage brochures to effectively communicate their messages and engage potential customers. As we continue to navigate a digital world, the enduring relevance of a well-crafted brochure reminds us of the importance of tangible marketing materials in building connections and driving sales.

在当今快节奏的世界中，有效的沟通对于企业和组织传达信息至关重要。最常用的工具之一就是宣传册，它是一种提供有关产品、服务或活动信息的印刷材料。设计良好的宣传册可以吸引潜在客户的注意，并说服他们采取行动。本文将探讨宣传册的重要性、设计元素以及如何在营销策略中有效使用它们。首先，宣传册作为品牌的有形代表，可以让公司以视觉上吸引人的方式展示其产品。宣传册中的颜色、图像和排版的使用可以创造出强烈的第一印象，并传达品牌的身份。例如，一家旅行社可能会使用生动的异国目的地图片来吸引旅行者，而一家律师事务所则可能选择更沉稳的色调，以传达专业性和可信度。其次，宣传册中的内容对于传递关键信息至关重要。内容应简明扼要但又信息丰富，突出产品或服务的独特卖点。有效使用标题、项目符号和说服性语言可以帮助引导读者的注意力到最重要的信息。此外，在宣传册中包含客户推荐或案例研究可以增强可信度，并鼓励潜在客户认真考虑该产品。此外，宣传册是一种多功能的营销工具。它可以在贸易展上分发，包含在直接邮寄活动中，或放置在等待室或大堂等战略位置。这种多功能性使企业能够接触更广泛的受众，并在各种环境中与潜在客户互动。例如，一家非营利组织可能会在社区活动中分发宣传册，以提高对其事业的认识并鼓励捐款。然而，宣传册的有效性在很大程度上取决于其设计和布局。杂乱或组织不良的宣传册可能会使读者感到不知所措并导致困惑。因此，保持视觉和文本之间的平衡至关重要。应有效利用空白空间，以创建干净且有序的外观。此外，确保宣传册易于阅读和导航将提升整体用户体验。总之，宣传册是企业寻求推广其产品或服务的宝贵资产。它将视觉吸引力与信息内容结合的能力，使其成为一种强大的营销工具。通过专注于设计元素和战略分发，公司可以利用宣传册有效地传达信息并吸引潜在客户。在我们继续探索数字化世界的同时，精心制作的宣传册的持久相关性提醒我们，有形营销材料在建立联系和推动销售方面的重要性。