undersold

简明释义

英[ˌʌndəˈsəʊld]美[ˌʌndərˈsoʊld]

v. 以低于竞争者的价格出售；压价销售；贬损（undersell 的过去式和过去分词）

英英释义

单词用法

同义词

反义词

例句

1.To offer the lowest overall prices consistently in our markets and to be the everyday price leader and never be undersold.

我们的商场坚持提供整体低价商品，并成为每天低价领导者，决不允许有比我们更低的售价。

2.It was a sport shockingly undersold to the public and Dassler had plans to address that.

足球是一个以极其低廉价的价格向公众出售的体育项目，达斯勒打算把它置诸掌中。

3.On the other hand European Central Bank until now always undersold this year does not measure the same time last year 80%.

另一方面欧洲央行今年至今的总抛售量不到去年同期的80%。

4.On the other hand European Central Bank until now always undersold this year does not measure the same time last year 80%.

另一方面欧洲央行今年至今的总抛售量不到去年同期的80%。

5.To tell you the truth, your father was right when he said that you undersold the company.

老实告诉你，你父亲对你低价抛售公司的判断是对的。

6.One of the undersold boons of the Internet is that it functions a bit like a permanent, rolling global coffee break.

互联网一个极大的恩赐就是，它就像一个永久的，流动不息的咖啡休息室。

7.Despite its quality, the brand has often been undersold 低估了 in comparison to more popular names.

尽管品质优良，该品牌在与更受欢迎的名字相比时，常常被低估了。

8.They undersold 低估了 the importance of marketing, which resulted in lower sales figures.

他们低估了市场营销的重要性，导致销售数字较低。

9.The artist felt that her work had been undersold 低估了 at the gallery, as it deserved a higher price.

这位艺术家觉得她的作品在画廊被低估了，因为它值得更高的价格。

10.Many customers believe that the service is undersold 低估了, leading to misconceptions about its value.

许多顾客认为该服务被低估了，导致对其价值的误解。

11.The new smartphone was undersold 低估了 by its competitors, leading to a surprising increase in sales.

这款新智能手机被竞争对手低估了，导致销量意外增加。

作文

In the competitive world of business, companies are constantly seeking ways to attract customers and increase their market share. One strategy that has been frequently employed is pricing products or services lower than competitors. This practice is often referred to as being undersold, which means to sell something at a lower price than another seller. While this tactic can be effective in drawing in consumers, it also comes with its own set of challenges and implications.To understand the concept of undersold, it's important to consider the dynamics of supply and demand. When a company prices its products lower than its rivals, it can create a sense of urgency among consumers, who may perceive the lower price as a better deal. For instance, if a customer is faced with two similar products—one priced at $50 and the other at $40—they are likely to choose the cheaper option. This is where the term undersold becomes relevant; the company selling the item for $40 has effectively undersold its competitor.However, while underselling can lead to increased sales in the short term, it can also result in negative consequences for the business in the long run. One significant risk is the potential erosion of profit margins. If a company consistently sells its products at lower prices, it may struggle to cover its costs and maintain profitability. This is particularly true in industries with high overhead expenses, where even a small decrease in price can lead to substantial losses.Moreover, relying solely on underselling as a pricing strategy can harm a company's brand image. Customers may begin to associate low prices with low quality, leading to a perception that the products are inferior. This can be especially damaging in markets where quality and brand reputation are paramount. For example, luxury brands often avoid underselling because they want to maintain an exclusive image and justify their higher price points.In addition to these challenges, businesses that engage in underselling must also be wary of the potential for price wars. When one company lowers its prices, competitors may feel compelled to do the same in order to remain competitive. This can lead to a downward spiral where prices continue to drop, ultimately harming all players in the market. In some cases, this can even lead to the exit of weaker competitors, resulting in less choice for consumers and potentially higher prices in the future.Despite these risks, there are scenarios where underselling can be a viable strategy. For example, startups or new entrants in a market may choose to undersell established competitors to gain a foothold and build a customer base. By offering lower prices initially, they can attract attention and encourage trial purchases. Once they have established a loyal customer base, they may gradually increase their prices without losing significant sales.In conclusion, the term undersold encapsulates a common pricing strategy in business, where products or services are offered at lower prices than competitors. While this approach can drive initial sales and market penetration, it is essential for companies to weigh the long-term implications on profitability, brand image, and market dynamics. Ultimately, a balanced pricing strategy that considers both value and competition may yield more sustainable success in the ever-evolving marketplace.

在竞争激烈的商业世界中，公司不断寻求吸引顾客和增加市场份额的方法。一个经常被采用的策略是将产品或服务的价格定得低于竞争对手。这种做法通常被称为undersold，意指以低于其他卖家的价格出售某物。虽然这一策略在吸引消费者方面可能有效，但它也伴随着一系列挑战和影响。要理解undersold的概念，重要的是考虑供需动态。当一家公司将其产品的价格定得低于竞争对手时，它可以在消费者中创造一种紧迫感，消费者可能会将较低的价格视为更好的交易。例如，如果顾客面临两个相似的产品——一个定价为50美元，另一个定价为40美元，他们很可能会选择便宜的那个。这就是undersold一词相关的地方；以40美元出售商品的公司有效地undersold了其竞争对手。然而，尽管underselling在短期内可以导致销售增长，但从长远来看，它也可能对企业产生负面后果。一个显著的风险是利润率的潜在侵蚀。如果一家公司持续以较低的价格出售其产品，它可能难以覆盖成本并保持盈利能力。尤其是在高间接费用的行业中，即使是小幅降价也可能导致巨大的损失。此外，单靠underselling作为定价策略可能会损害公司的品牌形象。顾客可能开始将低价与低质量联系起来，从而导致产品被视为劣质。在质量和品牌声誉至关重要的市场中，这可能尤其具有破坏性。例如，奢侈品牌通常避免underselling，因为他们希望保持独特的形象，并为其较高的价格点辩护。除了这些挑战之外，从事underselling的企业还必须警惕价格战的潜在风险。当一家公司降低价格时，竞争对手可能会感到有必要做同样的事情，以保持竞争力。这可能导致价格不断下跌，最终对市场中的所有参与者造成伤害。在某些情况下，这甚至可能导致较弱的竞争者退出市场，导致消费者选择减少，以及未来可能出现的更高价格。尽管存在这些风险，但在某些情况下，underselling可能是一种可行的策略。例如，市场中的初创公司或新进入者可能会选择undersell已建立的竞争对手，以获得立足点并建立客户基础。通过最初提供较低的价格，他们可以吸引关注并鼓励试购。一旦他们建立了忠实的客户基础，他们可能会逐渐提高价格，而不会失去显著的销售。总之，undersold一词概括了商业中一种常见的定价策略，即以低于竞争对手的价格提供产品或服务。虽然这种方法可以推动初步的销售和市场渗透，但公司必须权衡对盈利能力、品牌形象和市场动态的长期影响。最终，考虑到价值和竞争的平衡定价策略可能在不断发展的市场中带来更可持续的成功。