advertorial

简明释义

英[ˌædvəˈtɔːriəl]美[ˌædvərˈtɔːriəl]

n. 社论式广告，软广告（指常作为杂志中心插页的正式广告文字）

复 数 a d v e r t o r i a l s

英英释义

单词用法

同义词

反义词

例句

1.From the standpoint of communication and conduct, the generation of the advertorial which is indispensable to the crossing interaction of the news, public and the advertisement.

从传播行为角度看，“软文”的产生离不开新闻、公关、广告三种不同传播行为的交叉互动。

2.This is easy for Apple to manage, as newspapers inexorably ease from editorial to advertorial.

对苹果来说，这很容易成功，就像报纸无情地缓解社论式广告。

3.From the standpoint of communication and conduct, the generation of the advertorial which is indispensable to the crossing interaction of the news, public and the advertisement.

从传播行为角度看，“软文”的产生离不开新闻、公关、广告三种不同传播行为的交叉互动。

4.But signposting an advertorial clearly, while editorially desirable, can also mean that consumers do not feel much compulsion to read it.

不过，在编辑乐意的情况下将一篇软文非常清晰地标示出来也意味着，消费者不觉得有多大必要去看那篇文章。

5.The company decided to create an advertorial to promote its latest technology innovations.

公司决定制作一篇广告特写来宣传其最新的技术创新。

6.An effective advertorial can blend seamlessly with editorial content, making it less intrusive.

一篇有效的广告特写可以与编辑内容无缝融合，使其不那么突兀。

7.Many readers were confused between the regular articles and the advertorial content.

许多读者对常规文章和广告特写内容之间的区别感到困惑。

8.The online platform offers businesses the option to publish advertorials alongside regular news articles.

该在线平台为企业提供了在常规新闻文章旁边发布广告特写的选项。

9.The magazine published an advertorial that highlighted the benefits of the new skincare product.

这本杂志发布了一篇广告特写，强调了新护肤产品的好处。

作文

In today's fast-paced digital world, where information is abundant and attention spans are short, marketers are constantly seeking innovative ways to engage consumers. One such method that has gained popularity in recent years is the concept of an advertorial. An advertorial is a blend of advertising and editorial content, designed to inform and persuade readers while seamlessly integrating promotional messages within informative articles. This hybrid format allows brands to communicate their messages more effectively, as it offers valuable information without the overt pressure of traditional advertising. The rise of the advertorial can be attributed to several factors. First, consumers today are more skeptical of conventional advertisements. They often tune out or ignore banner ads, television commercials, and other forms of direct marketing. In contrast, advertorials provide content that is perceived as more trustworthy because it resembles regular editorial articles. By delivering useful information or insights, brands can build credibility and foster a sense of connection with their audience. Moreover, the digital landscape has transformed how we consume content. With the proliferation of blogs, social media, and online news platforms, readers are inundated with a constant stream of information. As a result, they are more likely to engage with content that captures their interest rather than traditional ads. Advertorials offer a solution by providing engaging narratives that resonate with readers, making them more likely to share and discuss the content with others. However, there are ethical considerations surrounding the use of advertorials. It is crucial for brands to maintain transparency and clearly differentiate between editorial content and paid promotions. Misleading consumers can damage a brand's reputation and lead to a loss of trust. Therefore, many publishers include disclaimers or labels indicating that the content is sponsored, ensuring that readers are aware of the promotional intent behind the article. The effectiveness of advertorials lies in their ability to tell a story while subtly promoting a product or service. For instance, a health magazine might publish an advertorial about the benefits of a particular dietary supplement, featuring testimonials from satisfied customers and expert opinions. This not only informs readers about the product but also encourages them to consider its potential benefits in their own lives. In conclusion, advertorials represent a powerful tool in the marketer's arsenal, combining the persuasive elements of advertising with the informative nature of editorial content. As consumers continue to seek genuine and valuable information, brands that successfully leverage advertorials will likely find greater engagement and loyalty among their audiences. However, it is essential to approach this strategy with integrity, ensuring that transparency remains a priority. By doing so, businesses can create meaningful connections with their consumers while effectively promoting their products or services.

在当今快节奏的数字世界中，信息丰富而注意力短暂，营销人员不断寻求创新的方法来吸引消费者。其中一种近年来越来越受欢迎的方法是广告特辑的概念。广告特辑是广告与编辑内容的结合，旨在在提供信息和说服读者的同时，将促销信息无缝地整合到信息性文章中。这种混合格式使品牌能够更有效地传达信息，因为它提供有价值的信息，而没有传统广告的直接压力。广告特辑的兴起可以归因于几个因素。首先，今天的消费者对传统广告更加怀疑。他们往往会忽略或无视横幅广告、电视商业广告和其他形式的直接营销。相比之下，广告特辑提供的内容被视为更值得信赖，因为它类似于常规的编辑文章。通过提供有用的信息或见解，品牌可以建立信誉，并与受众建立联系。此外，数字环境改变了我们消费内容的方式。随着博客、社交媒体和在线新闻平台的激增，读者被源源不断的信息所淹没。因此，他们更有可能与吸引他们兴趣的内容互动，而不是传统广告。广告特辑通过提供引人入胜的叙述来解决这个问题，使读者更有可能分享和讨论这些内容。然而，使用广告特辑时存在伦理考虑。品牌必须保持透明，清楚地区分编辑内容和付费促销。误导消费者可能会损害品牌声誉并导致信任丧失。因此，许多出版商会包含免责声明或标签，表明内容是赞助的，以确保读者意识到文章背后的促销意图。广告特辑的有效性在于其能够讲述一个故事，同时巧妙地推广产品或服务。例如，一本健康杂志可能会发布一篇关于某种膳食补充剂益处的广告特辑，其中包含满意客户的推荐和专家意见。这不仅向读者提供了有关该产品的信息，还鼓励他们考虑该产品在自己生活中的潜在好处。总之，广告特辑代表了营销人员工具箱中的一种强大工具，将广告的说服元素与编辑内容的信息性质结合起来。随着消费者继续寻求真实和有价值的信息，成功利用广告特辑的品牌将可能在其受众中找到更大的参与度和忠诚度。然而，采用这种策略时必须以诚信为重，确保透明度始终是优先事项。通过这样做，企业可以在有效推广其产品或服务的同时，与消费者建立有意义的联系。