cannibalization

简明释义

英[ˌkænɪbəlaɪˈzeɪʃn]美[ˌkænɪbələˈzeɪʃn]

n. 为修配而拆用旧设备的部件；同型装配；解体拆用

英英释义

单词用法

同义词

反义词

例句

1.The Impact of Transaction Cost and Hybrid Governance on Dual-Channel Pricing The Discussion for Cannibalization.

交易成本与混合统治对复式通路订价之影响， -竞。

2.This paper analyses the conception and the connotation of cannibalization of perishable high tech product in high velocity market.

本文主要剖析了快变市场中易逝性高科技产品拼并的概念和内涵。

3.Moreover, existing product divisions will be concerned that the new product will disrupt existing sales (this is called "cannibalization").

而且现有产品的责任部门也会担心新产品打压了现有产品的销售(这叫做“同类相食”)。

4.When Facebook was planning to rollout their Like button, they worried about cannibalization - would it simply reduce Posting of text comments, rather than increasing participation?

当Facebook计划推出他们的“Like”按钮时，他们担心会不会发生“自相蚕食”的结果——会不会因此反而减少了文字评论，而不是提升了参与度？

5.So in perishable products'renewal, the status of decision-making of cannibalization is more and more important.

因此，产品更新中，易逝性高科技产品拼并的决策在企业中的地位就愈发重要起来。

6.The PC powers, said Bob O’Donnell, an analyst at IDC, were “deathly afraid of the cannibalization of the regular notebook market, but it really didn’t happen.”

IDC分析师BobO’Donnell 认为“（巨头们）怕极了传统笔记本电脑市场的自相蚕食。但是事实上这从未发生过。”

7.Having too many keywords in the page title, although visible by Google, can lead to the common issue of keyword cannibalization (which we will talk about next).

虽然大量的页面标题在Google中是可见的，可以引导同类关键字进入(我们将在稍后讨论)。

8.About six months ago, faced with increasing cannibalization of the two labels, Messrs. Dolce and Gabbana began to consider radically changing D&G's strategy.

大概六个月之前，面对日益加剧的品牌冲突，生产商杜嘉班纳公司开始考虑从根本上改变D&G的产品营销策略。

9.Here's new CEO Tim Cook, on the iPad disrupting the Mac business: "Yes, I think there is some cannibalization... the iPad team works on making their product the best. Same with the Mac team."

新的CEO，提姆.库克，就iPAD颠覆了Mac业务上说：“是的，我认为是存在一些相互替代…….iPAD团队努力使他们的产品最优，Mac团队也是一样。”

10.To avoid cannibalization 自相残杀, the firm decided to price the new model higher than the existing one.

为了避免cannibalization 自相残杀，公司决定将新型号的价格定得高于现有型号。

11.The launch of the new smartphone caused significant cannibalization 自相残杀 of older models.

新智能手机的发布导致旧型号的销量大幅下降，出现了明显的cannibalization 自相残杀。

12.The company is concerned about the potential cannibalization 自相残杀 of its existing product line by the new release.

公司担心新产品发布可能会导致现有产品线的cannibalization 自相残杀。

13.Analysts predict that the new service will lead to cannibalization 自相残杀 of the company's traditional offerings.

分析师预测新服务将导致公司传统产品的cannibalization 自相残杀。

14.Marketing strategies need to be adjusted to prevent cannibalization 自相残杀 among competing products.

需要调整市场策略以防止竞争产品之间的cannibalization 自相残杀。

作文

In the world of business, companies often face various challenges that can impact their growth and profitability. One such challenge is cannibalization, which refers to the situation where a company's new product or service eats into the sales of its existing offerings. This phenomenon can be both beneficial and detrimental, depending on how it is managed. Understanding the implications of cannibalization is crucial for any organization aiming to innovate while maintaining a stable revenue stream.To illustrate this concept, consider a well-known technology company that decides to launch a new smartphone model. This new device boasts advanced features and a sleek design, attracting many customers. However, the introduction of this new smartphone may lead to a decline in sales of the company's previous models. In this case, the new product is cannibalizing the sales of older versions, which can create a dilemma for the company. On one hand, the new model could capture a larger market share and establish the brand as an innovator. On the other hand, if the older models are significant contributors to the overall revenue, the company might face financial difficulties as a result of cannibalization.The key to successfully navigating cannibalization lies in strategic planning and market analysis. Companies must carefully assess the potential impact of launching new products on their existing lines. This involves conducting thorough market research to understand consumer preferences and purchasing behavior. By identifying target demographics and analyzing competitors, businesses can make informed decisions about product launches that minimize negative effects from cannibalization.Moreover, companies can employ various strategies to mitigate the risks associated with cannibalization. For instance, they might consider differentiating the new product through unique features or pricing strategies that appeal to different segments of the market. By positioning the new offering as a premium option, the company can attract customers who are willing to pay more, thereby reducing the likelihood that the new product will directly compete with existing ones.Additionally, businesses can also leverage marketing tactics to manage cannibalization. For example, they can create targeted advertising campaigns that highlight the distinct advantages of each product, ensuring that consumers understand the value of both the new and existing offerings. This approach not only helps to maintain sales across the product line but also fosters brand loyalty, as customers feel that their needs are being met through diverse options.In conclusion, cannibalization is a complex yet integral aspect of product development and marketing strategy. While it can pose challenges for companies, understanding its dynamics allows organizations to harness its potential benefits. By conducting thorough research and implementing strategic measures, businesses can effectively manage cannibalization, ensuring that innovation does not come at the expense of existing revenue streams. Ultimately, the goal is to strike a balance between introducing new products and sustaining the success of current offerings, creating a robust portfolio that meets the evolving needs of consumers.

在商业世界中，公司经常面临各种挑战，这些挑战可能会影响其增长和盈利能力。其中一个挑战是自相残杀，指的是公司新产品或服务侵蚀其现有产品销售的情况。根据管理方式的不同，这种现象既可以是有利的，也可以是有害的。理解自相残杀的影响对任何希望创新同时保持稳定收入流的组织至关重要。为了说明这个概念，考虑一家知名科技公司决定推出一款新的智能手机型号。这款新设备拥有先进的功能和时尚的设计，吸引了许多客户。然而，这款新智能手机的推出可能导致该公司之前型号的销售下降。在这种情况下，新产品正在自相残杀旧版本的销售，这可能给公司带来困境。一方面，新型号可能占据更大的市场份额，并将品牌确立为创新者。另一方面，如果旧型号是整体收入的重要贡献者，公司可能会因为自相残杀而面临财务困难。成功应对自相残杀的关键在于战略规划和市场分析。公司必须仔细评估推出新产品对现有产品线的潜在影响。这涉及进行全面的市场研究，以了解消费者偏好和购买行为。通过识别目标人群并分析竞争对手，企业可以就产品发布做出明智的决策，以最小化来自自相残杀的负面影响。此外，公司还可以采取各种策略来减轻与自相残杀相关的风险。例如，他们可以考虑通过独特的功能或定价策略来区分新产品，以吸引市场的不同细分。通过将新产品定位为高端选项，公司可以吸引愿意支付更多的客户，从而减少新产品与现有产品直接竞争的可能性。此外，企业还可以利用营销策略来管理自相残杀。例如，他们可以创建针对性的广告活动，突出每个产品的独特优势，确保消费者了解新旧产品的价值。这种方法不仅有助于维护整个产品线的销售，还能培养品牌忠诚度，因为客户感觉到他们的需求通过多样的选择得到了满足。总之，自相残杀是产品开发和营销策略中复杂但不可或缺的一个方面。虽然它可能给公司带来挑战，但理解其动态使组织能够利用其潜在利益。通过进行全面的研究和实施战略措施，企业可以有效地管理自相残杀，确保创新不会以现有收入流为代价。最终，目标是在推出新产品与维持当前产品成功之间取得平衡，创造一个能够满足消费者不断变化需求的强大产品组合。