slogans

简明释义

[ˈsləʊɡənz][ˈsloʊɡənz]

n. 口号(slogan 复数)

英英释义

A slogan is a short and memorable phrase used to convey the essence of a brand, product, or campaign.

标语是一个简短且易于记忆的短语,用于传达品牌、产品或活动的本质。

Slogans are often used in advertising and marketing to create a lasting impression in the minds of consumers.

标语通常用于广告和营销,以在消费者心中留下持久的印象。

单词用法

catchy slogan

朗朗上口的口号

political slogan

政治口号

advertising slogan

广告口号

brand slogan

品牌口号

slogan campaign

口号宣传活动

slogan writing

口号撰写

slogan contest

口号比赛

slogan development

口号开发

同义词

motto

座右铭

The company's motto reflects its commitment to sustainability.

公司的座右铭反映了其对可持续发展的承诺。

catchphrase

流行语

His catchphrase became popular after the show aired.

他的流行语在节目播出后变得流行。

tagline

标语

The tagline for the campaign was memorable and impactful.

该活动的标语令人难忘且富有影响力。

saying

谚语

She often quotes a saying that inspires her daily.

她经常引用一句谚语来激励自己。

mantra

咒语

The mantra of the organization emphasizes community service.

该组织的咒语强调社区服务。

反义词

disclaimers

免责声明

The company included disclaimers to clarify their policies.

公司附上了免责声明以澄清他们的政策。

protests

抗议

The protesters held signs with messages that opposed the government's slogans.

抗议者举着标语牌,传达与政府口号相对立的信息。

例句

1.Those slogans inspire this month's homework assignment.

那些口号激发了本月家庭作业的灵感。

2.He co-opted many nationalist slogans and cultivated a populist image.

他借鉴了很多民族主义的口号,塑造了个平民化的形象。

3.Quality will come from that effort, not from slogans, posters, or even threats.

品质来自于努力而不是口号海报甚至威胁。

4.Soon the contents of the Green Book became national slogans.

很快,绿皮书的内容就成了国家口号。

5.Do I start with some slogans for myself?

我要以一些为了自己的口号开始吗?

6.A large crowd of students followed the coffin, carrying banners and shouting slogans denouncing the government.

一大群学生跟在灵柩的后面,举着横幅,高喊口号谴责政府。

7.Crucially, Republican consultants advised on strategy and slogans.

重要的是,共和党的顾问也就战略和口号提出了建议。

8.The crowd began chanting anti-government slogans.

人群开始反复高呼反政府口号。

9.Politicians persist in imagining that "the people" warm to their cheesy slogans.

政客们始终幻想“人民”对他们虚伪的口号有好感。

10.The marketing team developed several catchy slogans to promote the new product.

市场团队制定了几个引人注目的口号来推广新产品。

11.The campaign featured bold slogans aimed at encouraging recycling.

该活动以大胆的口号为特色,旨在鼓励回收利用。

12.Political candidates often use slogans to convey their key messages.

政治候选人常常使用口号来传达他们的关键信息。

13.Many successful brands are recognized by their memorable slogans.

许多成功的品牌因其令人难忘的口号而被人们识别。

14.The charity organization created slogans to raise awareness for their cause.

这个慈善组织创建了口号来提高人们对其事业的认识。

作文

In today's fast-paced world, communication has become more crucial than ever. One of the most effective tools for conveying messages quickly and memorably is the use of slogans. A slogan is a short and striking or memorable phrase used in advertising, or promotion, which aims to encapsulate the essence of a brand or idea. The power of slogans lies in their ability to resonate with audiences on an emotional level, making them a vital part of marketing strategies. Take, for example, the famous slogan "Just Do It" by Nike. This slogan not only promotes the brand but also inspires individuals to push their limits and embrace a proactive lifestyle. It’s catchy, easy to remember, and conveys a strong motivational message. Similarly, McDonald's uses the slogan "I'm Lovin' It," which evokes feelings of joy and satisfaction associated with their food. These examples illustrate how slogans can create a lasting impression in the minds of consumers.The effectiveness of a slogan often hinges on its simplicity and clarity. A well-crafted slogan should be concise enough to be remembered easily while still conveying a powerful message. For instance, the slogan "Think Different" by Apple encourages innovative thinking and sets the brand apart from its competitors. This slogan not only reflects the company’s philosophy but also invites customers to join a community of forward-thinkers.Moreover, slogans are not just limited to commercial advertising; they play a significant role in political campaigns and social movements as well. During elections, candidates often use slogans to communicate their vision and values succinctly. A powerful political slogan can galvanize support and inspire action among voters. For instance, Barack Obama's slogan "Yes We Can" became a rallying cry for his campaign, embodying hope and change. This slogan resonated deeply with many Americans and was instrumental in his electoral success.In addition to their emotional appeal, slogans also serve a practical purpose in branding. A unique slogan can help differentiate a product or service in a crowded market. When consumers hear a slogan, they should immediately think of the brand it represents. This connection is essential for brand recognition and loyalty. However, creating an effective slogan is not without its challenges. Marketers must carefully consider their target audience, the message they want to convey, and the overall brand identity. A slogan that works for one demographic may fall flat with another. Additionally, cultural sensitivity is crucial; a slogan that is well-received in one country may be misunderstood or offensive in another. In conclusion, slogans are a powerful tool in communication, whether in advertising, politics, or social movements. They encapsulate complex ideas into simple, memorable phrases that resonate with audiences. The art of crafting a successful slogan requires creativity, understanding of the audience, and a clear vision of the message. As we continue to navigate a world filled with information, the importance of effective slogans will undoubtedly remain significant, shaping the way we perceive brands and ideas.

在当今快节奏的世界中,交流变得比以往任何时候都更加重要。传达信息快速而难忘的最有效工具之一就是使用slogansslogan是用于广告或促销的简短且引人注目或令人难忘的短语,旨在概括品牌或理念的本质。slogans的力量在于它们能够在情感层面上与受众产生共鸣,使其成为营销策略的重要组成部分。例如,耐克的著名slogan“Just Do It”。这个slogan不仅推广了品牌,还激励个人突破极限,拥抱积极的生活方式。它朗朗上口,易于记忆,并传达了强烈的激励信息。类似地,麦当劳使用的slogan“I'm Lovin' It”,唤起了与他们食物相关的快乐和满足感。这些例子说明了slogans如何在消费者心中留下持久的印象。一个slogan的有效性通常取决于它的简单性和清晰性。一个精心制作的slogan应该足够简洁,以便容易记住,同时仍然传达出强有力的信息。例如,苹果的slogan“Think Different”鼓励创新思维,并使品牌与竞争对手区分开来。这个slogan不仅反映了公司的理念,还邀请客户加入前瞻性思考者的社区。此外,slogans不仅限于商业广告,它们在政治运动和社会运动中也发挥着重要作用。在选举期间,候选人经常使用slogans来简明扼要地传达他们的愿景和价值观。一个强有力的政治slogan可以激发支持并鼓励选民采取行动。例如,巴拉克·奥巴马的slogan“Yes We Can”成为他竞选活动的号召,体现了希望和改变。这个slogan深深打动了许多美国人,并在他的选举成功中发挥了重要作用。除了情感吸引力,slogans还在品牌塑造中发挥实用作用。一个独特的slogan可以帮助在拥挤的市场中区别产品或服务。当消费者听到一个slogan时,他们应该立即想到它所代表的品牌。这种联系对品牌识别和忠诚度至关重要。然而,创造一个有效的slogan并不是没有挑战。营销人员必须仔细考虑目标受众、他们想要传达的信息以及整体品牌形象。一个适合某个群体的slogan在另一个群体中可能会失效。此外,文化敏感性至关重要;一个在一个国家受到好评的slogan可能在另一个国家被误解或冒犯。总之,slogans是沟通中的一种强大工具,无论是在广告、政治还是社会运动中。它们将复杂的思想浓缩成简单、令人难忘的短语,与受众产生共鸣。创作成功的slogan的艺术需要创造力、对受众的理解以及对信息的清晰愿景。随着我们继续在充满信息的世界中导航,有效的slogans的重要性无疑将继续显著,塑造我们对品牌和理念的看法。