gimmicks

简明释义

[ˈɡɪmɪks][ˈɡɪmɪks]

噱头

英英释义

A gimmick is a clever or unusual device or trick designed to attract attention, increase appeal, or promote something.

gimmick是一个聪明或不寻常的装置或技巧,旨在吸引注意力、增加吸引力或促销某物。

In marketing, a gimmick often refers to a promotional strategy that may be superficial or not genuinely beneficial.

在营销中,gimmick通常指的是一种可能表面化或并非真正有益的促销策略。

单词用法

marketing gimmicks

营销噱头

gimmick products

噱头产品

gimmick advertising

噱头广告

gimmickry

花招行为

a cheap gimmick

廉价的噱头

a clever gimmick

巧妙的花招

gimmick to attract customers

吸引顾客的噱头

gimmick to boost sales

促进销售的花招

同义词

tricks

把戏

The magician used various tricks to entertain the audience.

魔术师使用各种把戏来娱乐观众。

gadgets

小工具

They marketed their product with clever gadgets to attract buyers.

他们用巧妙的小工具来营销产品,以吸引买家。

stunts

特技

The film included several stunts that amazed the viewers.

这部电影包含了几个让观众惊叹的特技。

ploys

策略

His marketing ploys were effective in increasing sales.

他的营销策略在提高销量方面很有效。

devices

装置

The device was designed to simplify the cooking process.

这个装置旨在简化烹饪过程。

反义词

substance

实质

The substance of the argument was more important than any gimmicks used.

论点的实质比使用的任何花招都更重要。

sincerity

真诚

Her sincerity won over the audience, unlike the gimmicks of other speakers.

她的真诚赢得了听众的喜爱,而不是其他演讲者的花招。

例句

1.Hundreds of dealers already sell art online, swarming into every niche and bristling with gimmicks.

成千上万的经销商已经在网上买美术作品了,其势头可谓无孔不入,赚足了噱头。

2.We want you to understand that there are no hidden gimmicks, no special requirements, no strings attached to this gift in any way.

我们想让你明白没有骗局,没有特别的要求,对于这份礼物没有任何的附加条件。

3.By focusing on your skills rather than gimmicks, you also wont have to worry about offending people who celebrate different holidays.

将求职重点放在你的技能上而不是耍小聪明上,另外,你也不想冒犯那些庆祝的节日不同的人。

4.As similar gimmicks become widespread, privacy concerns will invariably mount.

当相似的玩意儿广为传播时,对隐私的考虑必将提升。

5.My advice to job seekers is to stop with the tricks and gimmicks and figure out ways to show your value.

我对求职者们的建议是停止这些噱头、把戏,想办法展现你的价值。

6.Watch out for gimmicks.

提防噱头。

7.Indeed, as far as gimmicks go, this one ranks pretty high, and what could get really interesting is if there's rain on the day in question.

事实上,除去各种各样的噱头,这次比赛本身等级不低,有趣的是那天是否会下雨还是个问题。

8.His magic show relied heavily on visual gimmicks to impress the audience.

他的魔术表演严重依赖视觉噱头来给观众留下深刻印象。

9.Many companies use gimmicks to boost sales during the holiday season.

许多公司在假期期间使用噱头来提高销售额。

10.Critics argue that the movie relies too much on gimmicks rather than a solid plot.

评论家们认为这部电影过于依赖噱头而不是扎实的情节。

11.The advertisement was filled with flashy gimmicks to attract attention.

这个广告充满了花哨的噱头以吸引注意力。

12.The new smartphone has some cool gimmicks that make it stand out in the market.

这款新智能手机有一些很酷的噱头,使其在市场上脱颖而出。

作文

In today's fast-paced world, marketing strategies have evolved to become more creative and engaging. Companies are constantly searching for ways to capture the attention of potential customers, and one of the most common methods they employ is the use of gimmicks. A gimmick can be defined as a clever or unusual device or scheme used to attract attention or increase sales. While some may view gimmicks as mere tricks, they often play a significant role in the success of a marketing campaign.One of the most famous examples of a successful gimmick is the use of limited-time offers. Retailers frequently implement these promotions to create a sense of urgency among consumers. By advertising that a product is available at a discounted price for a short period, companies encourage customers to make impulsive purchases. This strategy not only boosts sales but also enhances customer engagement, as shoppers feel excited about the opportunity to snag a good deal.Another popular type of gimmick is the use of celebrity endorsements. When a well-known figure promotes a product, it can significantly influence consumer behavior. People often aspire to emulate their favorite celebrities, and when they see them using a particular brand, they may be more inclined to purchase it. This tactic leverages the power of social proof, where individuals look to others’ actions to guide their own decisions.However, while gimmicks can be effective in attracting attention, it is crucial for companies to ensure that their products deliver on the promises made through these strategies. If consumers feel deceived or disappointed after purchasing a product based solely on a gimmick, it can lead to negative reviews and damage the brand's reputation. Therefore, businesses must strike a balance between creativity in their marketing tactics and the authenticity of their offerings.The digital age has also introduced new forms of gimmicks. Social media platforms allow brands to engage with their audience in real time, leading to innovative promotional strategies. For example, viral challenges and interactive campaigns can create buzz around a product. These modern gimmicks not only reach a wider audience but also foster a sense of community among consumers, who share their experiences and encourage others to participate.Despite the potential pitfalls of relying too heavily on gimmicks, they remain an integral part of marketing. The key to utilizing them effectively lies in understanding the target audience and crafting messages that resonate with their needs and desires. A well-executed gimmick can enhance brand visibility and loyalty, ultimately leading to long-term success.In conclusion, gimmicks are a prominent feature of modern marketing strategies. They serve as tools to capture attention, drive sales, and create memorable brand experiences. However, companies must be cautious and ensure that their gimmicks align with the quality of their products and services. When done right, gimmicks can elevate a brand and foster lasting relationships with consumers, making them a valuable asset in the competitive marketplace.

在当今快节奏的世界中,营销策略已经发展得更加富有创意和吸引力。公司不断寻找吸引潜在客户注意力的方法,而它们所采用的最常见的方式之一就是使用噱头噱头可以定义为一种巧妙或不寻常的装置或计划,用于吸引注意力或增加销售。虽然有些人可能将噱头视为简单的把戏,但它们在营销活动的成功中往往扮演着重要角色。一个著名的成功噱头的例子是限时优惠的使用。零售商经常实施这些促销,以在消费者中创造紧迫感。通过宣传某种产品在短时间内以折扣价出售,公司鼓励顾客做出冲动购买。这一策略不仅提升了销量,还增强了客户的参与感,因为购物者对获得好交易的机会感到兴奋。另一种流行的噱头是使用名人代言。当一个知名人物推广某个产品时,它可以显著影响消费者行为。人们通常渴望模仿他们喜欢的名人,当他们看到名人使用某个品牌时,他们可能更倾向于购买它。这一策略利用了社会证明的力量,即个人通过他人的行为来指导自己的决策。然而,尽管噱头在吸引注意力方面可能有效,但公司必须确保其产品能够兑现通过这些策略所做的承诺。如果消费者在购买完全基于噱头的产品后感到被欺骗或失望,这可能会导致负面评价并损害品牌的声誉。因此,企业必须在营销策略的创意与产品的真实性之间找到平衡。数字时代还引入了新的噱头形式。社交媒体平台使品牌能够实时与受众互动,从而导致创新的促销策略。例如,病毒挑战和互动活动可以围绕某个产品创造热度。这些现代噱头不仅能够接触到更广泛的受众,还能在消费者之间培养一种社区意识,他们分享自己的经验并鼓励他人参与。尽管过度依赖噱头可能存在潜在的陷阱,但它们仍然是营销的重要组成部分。有效利用它们的关键在于理解目标受众,并制定与他们的需求和愿望产生共鸣的信息。一个执行得当的噱头可以增强品牌的可见度和忠诚度,最终带来长期的成功。总之,噱头是现代营销策略的突出特征。它们作为捕捉注意力、推动销售和创造难忘品牌体验的工具。然而,公司必须谨慎,确保其噱头与其产品和服务的质量相一致。当做得好时,噱头可以提升品牌并与消费者建立持久的关系,使其在竞争激烈的市场中成为宝贵的资产。