mailshot

简明释义

英[ˈmeɪlʃɒt]美[ˈmeɪlʃɑːt]

n. 邮寄广告

复 数 m a i l s h o t s

第 三 人 称 单 数 m a i l s h o t s

现 在 分 词 m a i l s h o t t i n g

过 去 式 m a i l s h o t t e d

过 去 分 词 m a i l s h o t t e d

英英释义

单词用法

同义词

反义词

例句

1.000 per violation, which could mean every time she sends out a mailshot.

这意味着，她每一次群发邮件，都有可能是在犯法。

2.000 per violation, which could mean every time she sends out a mailshot.

这意味着，她每一次群发邮件，都有可能是在犯法。

3.The local charity organization used a mailshot to reach potential donors.

当地慈善机构通过邮件宣传接触潜在捐赠者。

4.Our marketing team is preparing a seasonal mailshot to attract more customers.

我们的营销团队正在准备一份季节性的邮件宣传以吸引更多客户。

5.I received a mailshot about a new restaurant opening in my neighborhood.

我收到了关于我所在社区一家新餐厅开业的邮件宣传。

6.We decided to send out a mailshot to promote our new product line.

我们决定发送一份邮件宣传来推广我们的新产品系列。

7.After reviewing the results, we found that the mailshot was quite effective in generating leads.

在审查结果后，我们发现这次邮件宣传在产生潜在客户方面非常有效。

作文

In today's digital age, businesses are constantly seeking innovative ways to reach their target audience. One traditional yet effective method that remains relevant is the use of a mailshot. A mailshot refers to a marketing campaign that involves sending promotional materials, such as brochures or flyers, to a large number of recipients via postal mail. This method allows companies to directly communicate with potential customers and can be particularly effective in local markets.The effectiveness of a mailshot lies in its ability to deliver a tangible message. Unlike digital advertisements that can easily be ignored or deleted, a physical piece of mail has a higher chance of being noticed. When a recipient receives a mailshot, they can hold it in their hands, read through the information, and even keep it for future reference. This physical presence can create a lasting impression that digital mediums often fail to achieve.Moreover, a well-designed mailshot can be visually appealing and engaging. With colorful graphics, compelling headlines, and clear calls to action, businesses can capture the attention of their audience effectively. For instance, a restaurant might send out a mailshot featuring mouth-watering images of their latest menu items alongside a discount coupon. This not only entices customers to visit but also provides them with an incentive to try something new.However, the success of a mailshot depends heavily on targeted distribution. Businesses must ensure that their promotional materials reach the right audience. This requires thorough market research to identify demographics and consumer interests. By tailoring the content of the mailshot to resonate with the specific needs and preferences of the target group, companies can significantly increase the likelihood of a positive response.In addition to targeting, timing is also crucial when executing a mailshot. Sending out promotional materials during peak seasons or around holidays can lead to higher engagement rates. For example, a florist might choose to send out a mailshot promoting Valentine's Day bouquets a few weeks in advance, allowing customers ample time to plan their purchases. Another advantage of a mailshot is its measurable impact. Businesses can track the effectiveness of their campaigns by including unique codes or URLs in their materials. This allows them to monitor how many recipients take action based on the mailshot. By analyzing this data, companies can refine their strategies for future campaigns, making adjustments based on what works best.Despite the rise of digital marketing, the relevance of a mailshot should not be underestimated. It offers a personal touch that can enhance customer relationships. In a world where consumers are bombarded with online advertisements, receiving a thoughtfully crafted mailshot can make a brand stand out. Furthermore, integrating digital elements, such as QR codes or links to social media, can bridge the gap between traditional and modern marketing techniques.In conclusion, a mailshot is a powerful tool for businesses looking to engage with their audience on a personal level. By combining creativity, strategic targeting, and careful timing, companies can leverage the benefits of this marketing method to drive sales and foster customer loyalty. As we continue to navigate the complexities of consumer behavior, the mailshot remains a valuable component of any comprehensive marketing strategy.

在当今数字时代，企业不断寻求创新的方法来接触目标受众。一种传统而有效的方法仍然具有相关性，那就是使用mailshot。mailshot指的是一种营销活动，通过邮政邮件向大量收件人发送宣传材料，例如小册子或传单。这种方法使公司能够直接与潜在客户沟通，并且在地方市场中特别有效。

mailshot的有效性在于它能够传递一个有形的信息。与容易被忽视或删除的数字广告不同，实体邮件更有可能被注意到。当收件人收到一份mailshot时，他们可以手持它，阅读其中的信息，甚至可以将其保留以备将来参考。这种实体存在可以创造出一种持久的印象，而数字媒介往往无法实现。

此外，一份设计精美的mailshot可以具有视觉吸引力和参与感。通过色彩丰富的图形、引人注目的标题和清晰的行动号召，企业可以有效地吸引受众的注意。例如，一家餐厅可能会发送一份mailshot，展示其最新菜单项目的诱人图片，并附带折扣优惠券。这不仅吸引顾客光临，还为他们提供了尝试新事物的激励。

然而，mailshot的成功在很大程度上依赖于有针对性的分发。企业必须确保其宣传材料能够到达正确的受众。这需要进行全面的市场研究，以识别人口统计数据和消费者兴趣。通过量身定制mailshot的内容，使其与目标群体的具体需求和偏好产生共鸣，公司可以显著提高积极响应的可能性。

除了目标定位，时机在执行mailshot时也至关重要。在高峰季节或假期期间发送宣传材料可以导致更高的参与率。例如，一家花店可能选择在情人节前几周发送一份mailshot，宣传情人节花束，让顾客有足够的时间计划购买。

另一个mailshot的优点是其可衡量的影响。企业可以通过在材料中包含独特的代码或网址来跟踪其活动的有效性。这使他们能够监控有多少收件人根据mailshot采取行动。通过分析这些数据，公司可以优化未来活动的策略，根据最有效的方式进行调整。

尽管数字营销的兴起，但mailshot的相关性不容低估。它提供了一种个人化的接触，可以增强客户关系。在一个消费者被在线广告轰炸的世界里，收到一份经过深思熟虑的mailshot可以使品牌脱颖而出。此外，整合数字元素，如二维码或社交媒体链接，可以弥合传统和现代营销技术之间的差距。

总之，mailshot是企业希望与受众建立个人联系的强大工具。通过结合创造力、战略定位和仔细时机，公司可以利用这种营销方法的优势来推动销售和培养客户忠诚度。随着我们继续应对消费者行为的复杂性，mailshot仍然是任何综合营销策略中宝贵的组成部分。