cannibalising

简明释义

英[ˈkænɪbəlaɪzɪŋ]美[ˈkænəˌbɑːləˌaɪzɪŋ]

vi. 拆用……的配件；同类相食（cannibalise 的现在分词）

vi. 拆用配件；同类相食（cannibalise 的现在分词）

英英释义

单词用法

同义词

反义词

例句

1.That leaves new shops cannibalising sales at old ones and falling sales per square foot.

结果只能是新店与老店自相残杀，导致每平方英尺的销售额下降。

2.That leaves new shops cannibalising sales at old ones and falling sales per square foot.

结果只能是新店与老店自相残杀，导致每平方英尺的销售额下降。

3.If we introduce this feature, it might end up cannibalising our other services.

如果我们引入这个功能，它可能会最终侵蚀我们的其他服务。

4.The marketing team is worried that their latest campaign is cannibalising previous ads.

市场团队担心他们最新的广告活动正在侵蚀之前的广告。

5.The new product line is cannibalising our existing sales, leading to a decline in revenue.

新产品线正在侵蚀我们现有的销售，导致收入下降。

6.By launching a cheaper version, the company risks cannibalising its premium brand.

通过推出一个更便宜的版本，公司冒着侵蚀其高端品牌的风险。

7.The two brands under the same umbrella are cannibalising each other's market share.

同一集团下的两个品牌正在相互侵蚀市场份额。

作文

In the world of business and technology, companies often face the challenge of innovation versus tradition. One term that frequently arises in this context is cannibalising, which refers to a situation where a company's new product eats into the sales of its existing products. This can be a double-edged sword; on one hand, it can lead to overall growth by capturing new market segments, while on the other hand, it can undermine the profitability of established products. For instance, when Apple released the iPhone, it was essentially cannibalising its own iPod sales. However, this strategic move ultimately paid off as the iPhone became a flagship product, leading to significant revenue growth.Understanding the implications of cannibalising is crucial for businesses that want to stay competitive. Companies must carefully assess their product lines and determine whether introducing a new product will lead to cannibalising their existing offerings. If they choose to go ahead with the launch, they need to ensure that the new product provides enough value to justify the potential loss in sales from their current products.Moreover, cannibalising can occur not only among products within the same company but also across different brands. For example, when a new competitor enters the market with a disruptive technology, it can start cannibalising the customer base of established players. This phenomenon forces existing companies to innovate constantly to retain their market share.The concept of cannibalising is not limited to physical products. It can also apply to services and digital content. Streaming services like Netflix have had to navigate the challenges of cannibalising their own DVD rental business by focusing on original content production. While this shift may have initially affected their traditional rental model, it ultimately led to greater viewer engagement and higher subscription rates.In conclusion, cannibalising is a complex strategy that requires careful consideration. Companies must weigh the risks and rewards of launching new products that may affect their existing lines. By embracing innovation while managing cannibalising effects, businesses can position themselves for long-term success in an ever-evolving marketplace. Understanding the dynamics of cannibalising helps organizations make informed decisions that can lead to sustainable growth and a competitive edge in their respective industries.

在商业和技术的世界中，公司常常面临创新与传统之间的挑战。一个经常出现的术语是cannibalising，它指的是一种情况，其中公司推出的新产品侵蚀了其现有产品的销售。这可能是一把双刃剑；一方面，它可以通过捕捉新的市场细分来推动整体增长，另一方面，它可能会削弱现有产品的盈利能力。例如，当苹果发布iPhone时，它实际上是在cannibalising自己的iPod销售。然而，这一战略举措最终得到了回报，因为iPhone成为了旗舰产品，带来了显著的收入增长。理解cannibalising的影响对于希望保持竞争力的企业至关重要。公司必须仔细评估其产品线，并确定推出新产品是否会导致cannibalising其现有产品。如果他们选择继续推出，他们需要确保新产品提供足够的价值，以证明潜在的现有产品销售损失是合理的。此外，cannibalising不仅可以发生在同一公司的产品之间，还可以跨不同品牌。例如，当一个新竞争者以颠覆性技术进入市场时，它可能开始cannibalising现有玩家的客户基础。这一现象迫使现有公司不断创新，以保留其市场份额。cannibalising的概念不仅限于实物产品。它也可以适用于服务和数字内容。像Netflix这样的流媒体服务不得不应对通过专注于原创内容制作而cannibalising其DVD租赁业务的挑战。虽然这种转变可能最初影响了他们的传统租赁模式，但最终导致了更高的观众参与度和更高的订阅率。总之，cannibalising是一种复杂的战略，需要仔细考虑。公司必须权衡推出可能影响现有产品线的新产品的风险和回报。通过拥抱创新，同时管理cannibalising的影响，企业可以为自己在不断发展的市场中实现长期成功奠定基础。理解cannibalising的动态有助于组织做出明智的决策，从而实现可持续增长和在各自行业中的竞争优势。