franchise

简明释义

英[ˈfræntʃaɪz]美[ˈfræntʃaɪz]

n. 特许经营权；获特许经营权的企业（商店）；公民权，选举权；<美，非正式>职业运动队；<美>（由运动联合会授予的）会员运动队拥有权；特许经营品牌（或创意）

v. 给予特许经销权；给予……公民权（或选举权）

复 数 f r a n c h i s e s

第 三 人 称 单 数 f r a n c h i s e s

现 在 分 词 f r a n c h i s i n g

过 去 式 f r a n c h i s e d

过 去 分 词 f r a n c h i s e d

英英释义

单词用法

同义词

反义词

例句

1.Study these Numbers over several years to see if a business really owns a solid franchise.

我们对若干年的这些数据进行研究，以判定一家企业是否真的拥有坚实的经营优势。

2.With only two more films to go in the franchise, Radcliffe said he would miss playing Potter.

因为只能再拍两部哈利·波特电影了，拉德克利夫说他不能再演波特了。

3.It still collects franchise and management fees.

它仍旧收取特许经营费和管理费。

4.But it also needs a more solid international franchise if it is to play in the big leagues.

但它同样需要更为可靠的国际特许，才能在更大的舞台上一展身手。

5.Like Mickey, Mario merely opened the door, he wasn't the whole franchise.

同米奇一样，马里奥不过是打开了一扇门，它不是整个经销权所在。

6.The insurance company insures this risk with 5% franchise.

保险公司保这种险有百分之五的免赔额。

7.Windows is one of the franchise brands and products for Microsoft.

视窗是微软的特许经营品牌和产品之一。

8.She invested in a franchise 特许经营 of a popular coffee shop to start her own business.

她投资于一家受欢迎的咖啡店的特许经营，以开始自己的生意。

9.Many people prefer to buy a franchise 特许经营权 because it comes with an established brand.

许多人更喜欢购买特许经营权，因为它附带一个成熟的品牌。

10.The franchise 特许经营 model allows for easier expansion with lower risks.

这种特许经营模式允许更容易地扩展，风险更低。

11.The fast-food chain decided to expand by offering a new franchise 特许经营权 opportunity to local entrepreneurs.

这家快餐连锁店决定通过向当地企业家提供新的特许经营权机会来扩展。

12.To maintain quality, the parent company regularly audits each franchise 特许经营店.

为了保持质量，总公司定期审核每个特许经营店。

作文

The concept of a franchise is often associated with the business world, where it serves as a powerful model for expansion and brand recognition. A franchise is essentially a legal and commercial relationship between the owner of a trademark, service mark, or trade name (the franchisor) and an individual or company (the franchisee) that wants to use that identification in a business. This arrangement allows the franchisee to operate a business under the established brand while adhering to the guidelines set by the franchisor. One of the most significant advantages of a franchise is the ability to leverage an existing brand's reputation. For example, when someone opens a McDonald's or a Subway, they benefit from the extensive marketing and customer loyalty that these brands have built over decades. This can significantly reduce the risks associated with starting a new business, as customers are more likely to trust and patronize a familiar name. Additionally, a franchise often comes with a structured support system. Franchisors typically provide training, marketing assistance, and operational guidance to their franchisees. This support can be invaluable, especially for individuals who may not have prior experience in running a business. The training programs offered can cover various aspects, from customer service to inventory management, ensuring that franchisees are well-equipped to succeed. However, it is essential to understand that owning a franchise also comes with certain obligations. Franchisees must adhere to the franchisor's established practices and standards, which can limit their autonomy in decision-making. This means that while they can benefit from the brand's recognition and support, they may not have the freedom to innovate or make changes that deviate from the franchisor's model. Moreover, franchisees are required to pay ongoing fees, which can include initial franchise fees, royalties based on sales, and contributions to a national marketing fund. These costs can add up and must be factored into the overall financial planning of the business. Understanding the financial commitments involved in a franchise is crucial for anyone considering this path. In conclusion, a franchise can be an excellent opportunity for aspiring entrepreneurs who wish to enter the business world with a safety net. The combination of brand recognition, support from the franchisor, and a proven business model can lead to success. However, potential franchisees should carefully weigh the pros and cons, ensuring they are comfortable with the limitations and responsibilities that come with being part of a franchise system. By doing so, they can make informed decisions that align with their personal and professional goals.

‘特许经营’的概念通常与商业世界相关联，它是扩展和品牌认知的一种强大模式。‘特许经营’本质上是商标、服务标记或商号（特许方）与希望在商业中使用该标识的个人或公司（被特许方）之间的法律和商业关系。这种安排允许被特许方在遵循特许方设定的指导方针的情况下，在已建立的品牌下运营业务。‘特许经营’的一个重要优势是能够利用现有品牌的声誉。例如，当某人开设麦当劳或赛百味时，他们受益于这些品牌几十年来建立的广泛营销和客户忠诚度。这可以显著降低创办新业务的风险，因为顾客更有可能信任并光顾一个熟悉的名字。此外，‘特许经营’通常伴随着结构化的支持系统。特许方通常会为其被特许方提供培训、市场营销协助和运营指导。这种支持对于那些可能没有经营业务经验的人来说是无价的。提供的培训项目可以涵盖各个方面，从客户服务到库存管理，确保被特许方能够成功。然而，理解拥有‘特许经营’也伴随着某些义务是至关重要的。被特许方必须遵守特许方的既定做法和标准，这可能会限制他们在决策中的自主权。这意味着虽然他们可以受益于品牌的认可和支持，但他们可能没有自由去创新或做出偏离特许方模式的改变。此外，被特许方需要支付持续费用，包括初始特许经营费、基于销售额的特许权使用费和对国家市场营销基金的贡献。这些费用可能会累积起来，必须纳入业务的整体财务规划中。了解‘特许经营’所涉及的财务承诺对于任何考虑这条道路的人来说都是至关重要的。总之，‘特许经营’可以成为渴望成为企业家的人的绝佳机会，他们希望在有安全网的情况下进入商业世界。品牌认知、特许方的支持以及经过验证的商业模式的结合可以导致成功。然而，潜在的被特许方应该仔细权衡利弊，确保他们对作为‘特许经营’系统一部分所带来的限制和责任感到满意。通过这样做，他们可以做出符合个人和职业目标的明智决策。