influencers

简明释义

[ˈɪnfluənsəz][ˈɪnfluˌɛnzərz]

n. 影响者;有影响力的人(influencer 的复数)

英英释义

Individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

由于其权威、知识、地位或与受众的关系,能够影响他人购买决策的个人。

单词用法

social media influencers

社交媒体网红

influencer marketing

网红营销

lifestyle influencers

生活方式网红

beauty influencers

美容网红

work with influencers

与网红合作

follow influencers

关注网红

influencers promote products

网红推广产品

influencers create content

网红创作内容

同义词

promoters

推广者

Promoters often use social media to reach a larger audience.

推广者通常使用社交媒体来接触更大的受众。

endorsers

代言人

Many brands collaborate with endorsers to enhance their image.

许多品牌与代言人合作以提升其形象。

trendsetters

潮流引领者

Trendsetters are known for their unique style and influence on fashion.

潮流引领者以其独特的风格和对时尚的影响而闻名。

opinion leaders

意见领袖

Opinion leaders can sway public perception on various issues.

意见领袖可以影响公众对各种问题的看法。

brand ambassadors

品牌大使

Brand ambassadors represent the company and promote its products.

品牌大使代表公司并推广其产品。

反义词

followers

追随者

She has many followers on social media, but she is not an influencer.

她在社交媒体上有很多追随者,但她并不是一个影响者。

non-influencers

非影响者

Many non-influencers contribute to discussions online without swaying opinions.

许多非影响者在网上参与讨论,但并没有影响观点。

例句

1.The company is now starting to use survey data to help pinpoint its top influencers and is launching a program that would give them leadership training.

该公司现在又开始利用调查数据来选定最具影响力的一群员工,并启动了一个项目以对这些人进行领导力培训。

2.One way to approach this is to find key influencers within a social network that might be interested in your offering.

有一种方法来找到相应的社区媒体群体应该会让你感兴趣。

3.As we attempt to redefine the experience of new customers, prospects and influencers, we essentially induce a brand makeover.

当我们打算重新定位和新顾客交往的体验,前景和影响力,就非常有必要引导品牌的改善。

4.And for brands, it's an opportunity to place product directly in the hands of fashion influencers.

对于品牌厂商来说,这也是一个直接把产品交给时尚引领者的好机会。

5.It's a topic several LinkedIn Influencers weighed in on this week.

这是本周领英影响者们发起的话题。

6.In this new economy we can all be influencers, and we can all be paid for our knowledge without having to work for someone else.

在这个新型态的经济中,我们都可以是有力人士,也都可以靠自己的知识致富,不用捧人家的饭碗。

7.Social proof: People like to follow one another, so influencers imply the herd is moving the same way.

社交认同:大家比较喜欢随大流,所以你可以暗示对方别人都是这么做的。

8.Understand your influencers' background to get best participation.

理解您的影响者的背景以便获得最佳参与。

9.Identify who the key influencers are and start building their interest and support for your idea.

找出谁是那些有影响力的人,然后开始培养他们对你项目的兴趣并获得支持。

10.Social media influencers can significantly impact consumer purchasing decisions.

社交媒体上的影响者可以显著影响消费者的购买决策。

11.Many brands collaborate with influencers to reach a wider audience.

许多品牌与网红合作,以接触更广泛的受众。

12.Many young people aspire to become influencers in their favorite niches.

许多年轻人渴望在他们喜欢的领域成为影响者

13.Brands often provide free products to influencers in exchange for promotion.

品牌通常会提供免费产品给网红以换取宣传。

14.The rise of influencers has changed the landscape of marketing.

网红的崛起改变了市场营销的格局。

作文

In today's digital age, the term influencers (影响者) has become a significant part of our vocabulary. These individuals have the power to shape opinions, drive trends, and influence consumer behavior through their presence on social media platforms. The rise of influencers (影响者) can be attributed to the increasing reliance on social media for information and entertainment. As traditional advertising methods lose their effectiveness, brands are turning to these modern-day celebrities to reach their target audiences. The concept of influencers (影响者) is not new; however, the way they operate has evolved dramatically. In the past, celebrities endorsed products in commercials or print ads, but today, influencers (影响者) engage with their followers in a more personal and authentic manner. They share their experiences, thoughts, and recommendations directly with their audience, creating a sense of trust and relatability. This connection is what makes influencers (影响者) so effective in marketing campaigns. There are various types of influencers (影响者), ranging from mega-influencers with millions of followers to micro-influencers who may have a smaller but highly engaged audience. Each type plays a unique role in the marketing landscape. Mega-influencers often have a broad reach, making them ideal for brand awareness campaigns. On the other hand, micro-influencers tend to have a more niche audience, which can lead to higher engagement rates and more authentic interactions. The impact of influencers (影响者) extends beyond just marketing. They can also drive social change and raise awareness about important issues. Many influencers (影响者) use their platforms to advocate for causes they believe in, whether it's environmental sustainability, mental health awareness, or social justice. This ability to mobilize their audience around a cause demonstrates the power of influencers (影响者) in shaping societal values and priorities. However, the rise of influencers (影响者) is not without its challenges. As the industry grows, so does the concern over authenticity and transparency. Followers are becoming more discerning, and they expect influencers (影响者) to disclose sponsored content and partnerships. Failure to do so can result in a loss of credibility and trust. Additionally, the pressure to maintain a perfect online persona can take a toll on influencers (影响者) mental health, leading to burnout and anxiety. In conclusion, influencers (影响者) play a crucial role in today's marketing landscape and hold significant power in shaping public opinion and consumer behavior. Their ability to connect with audiences on a personal level makes them valuable assets for brands looking to promote their products and services. However, it is essential for both influencers (影响者) and brands to prioritize authenticity and transparency to maintain trust with their followers. As we continue to navigate the complexities of the digital world, the influence of influencers (影响者) will likely only grow, making it an exciting area to watch in the future.

在当今数字时代,术语influencers(影响者)已成为我们词汇中一个重要的部分。这些个人通过他们在社交媒体平台上的存在,拥有塑造观点、推动趋势和影响消费者行为的能力。influencers(影响者)的崛起可以归因于人们对社交媒体在信息和娱乐方面日益依赖。随着传统广告方式效果的减弱,品牌开始转向这些现代名人,以接触其目标受众。 influencers(影响者)的概念并不是新的;然而,他们的运作方式发生了巨大的变化。在过去,名人在商业广告或印刷广告中代言产品,但如今,influencers(影响者)以更个人化和真实的方式与他们的追随者互动。他们直接与观众分享他们的经历、想法和推荐,从而创造出一种信任和亲和感。这种联系使得influencers(影响者)在营销活动中如此有效。 influencers(影响者)有多种类型,从拥有数百万追随者的超级网红到可能拥有较小但高度参与受众的微网红。每种类型在营销领域中都扮演着独特的角色。超级网红通常具有广泛的覆盖面,非常适合品牌宣传活动。另一方面,微网红往往拥有更细分的受众,这可以导致更高的参与率和更真实的互动。 influencers(影响者)的影响不仅限于营销。他们还可以推动社会变革,提高人们对重要问题的认识。许多influencers(影响者)利用他们的平台来倡导他们所相信的事业,无论是环境可持续性、心理健康意识还是社会正义。这种动员他们的受众围绕某一事业的能力,展示了influencers(影响者)在塑造社会价值和优先事项方面的力量。 然而,influencers(影响者)的崛起并非没有挑战。随着行业的发展,关于真实性和透明度的担忧也在增加。追随者变得越来越挑剔,他们希望influencers(影响者)能够披露赞助内容和合作关系。如果未能做到这一点,可能会导致信誉和信任的丧失。此外,保持完美在线形象的压力可能会对influencers(影响者)的心理健康造成影响,导致疲惫和焦虑。 总之,influencers(影响者)在当今的营销领域中扮演着至关重要的角色,并在塑造公众舆论和消费者行为方面拥有重要的影响力。他们能够与观众建立个人联系,使他们成为品牌推广产品和服务的宝贵资产。然而,对于influencers(影响者)和品牌来说,优先考虑真实性和透明度以维持与追随者的信任至关重要。随着我们继续应对数字世界的复杂性,influencers(影响者)的影响力可能只会增长,这使得这一领域在未来值得关注。