remarketing

简明释义

英[rɪˈmɑːrkɪtɪŋ]美[rɪˈmɑrkɪtɪŋ]

n. 再处置；再行销

v. 重新上市（remarket 的 ing 形式）

英英释义

单词用法

同义词

反义词

例句

1.Manheim is the first International Automotive Remarketing and Auction Company to enter into the Chinese Used Vehicle market.

美瀚是第一家进入中国二手车市场的国际性汽车再行销和拍卖公司。

2.Manheim is the first International Automotive Remarketing and Auction Company to enter into the Chinese Used Vehicle market.

美瀚是第一家进入中国二手车市场的国际性汽车再行销和拍卖公司。

3.Our remarketing 再营销 strategy has significantly increased our conversion rates.

我们的remarketing 再营销策略显著提高了转换率。

4.The effectiveness of remarketing 再营销 campaigns can be tracked through analytics tools.

可以通过分析工具跟踪remarketing 再营销活动的有效性。

5.After a potential customer visits our website, we implement remarketing 再营销 ads to remind them of the products they viewed.

在潜在客户访问我们的网站后，我们实施了remarketing 再营销广告，以提醒他们查看过的产品。

6.By using remarketing 再营销, we can target users who abandoned their shopping carts.

通过使用remarketing 再营销，我们可以针对放弃购物车的用户。

7.We created engaging content for our remarketing 再营销 ads to capture more attention.

我们为我们的remarketing 再营销广告创建了引人入胜的内容，以吸引更多关注。

作文

In today's digital age, businesses are constantly seeking innovative ways to engage with their customers and improve their marketing strategies. One such strategy that has gained immense popularity is remarketing, which refers to the practice of targeting users who have previously interacted with a brand but did not make a purchase. By utilizing remarketing techniques, companies can re-engage potential customers and encourage them to complete their transactions. This essay will explore the concept of remarketing, its benefits, and how it can be effectively implemented in a marketing strategy.First and foremost, understanding the mechanics of remarketing is crucial. When a user visits a website and browses products or services but leaves without making a purchase, remarketing allows businesses to display targeted advertisements to that user across various platforms, including social media and other websites. This is achieved through the use of cookies, which track user behavior and enable personalized advertising. By reminding users of what they viewed or adding incentives such as discounts, brands can significantly increase the chances of conversion.One of the primary benefits of remarketing is its ability to enhance brand recall. In a world where consumers are bombarded with countless advertisements daily, remarketing helps businesses stand out by keeping their products and services fresh in the minds of potential customers. For instance, if a user visits an online store for shoes but leaves without purchasing, seeing ads for those specific shoes later on can trigger a memory and prompt them to return to the site. This continuous exposure can lead to higher conversion rates compared to traditional advertising methods.Moreover, remarketing allows for better targeting and segmentation. Businesses can create tailored campaigns based on user behavior, demographics, and preferences. For example, a company can segment its audience into different groups, such as those who abandoned their shopping carts, those who browsed specific categories, or even those who made a purchase in the past. By delivering personalized messages to each segment, brands can address individual needs and pain points, ultimately leading to more effective marketing efforts.Implementing a successful remarketing strategy requires careful planning and execution. Businesses should start by setting clear objectives and defining their target audience. It is essential to analyze user behavior data to understand which segments are most likely to convert. Once the audience is identified, brands can create compelling ad content that resonates with users, such as showcasing products left in the cart or offering limited-time discounts.Furthermore, choosing the right platforms for remarketing is vital. While Google Ads and Facebook are popular choices, businesses should also consider other channels like Instagram or email marketing to reach their audience effectively. Each platform has unique features and capabilities that can enhance the remarketing experience.In conclusion, remarketing is a powerful tool for businesses looking to increase their conversion rates and improve customer engagement. By targeting users who have already shown interest in their products, brands can leverage the benefits of personalized advertising to drive sales. As competition in the digital marketplace continues to grow, implementing a well-thought-out remarketing strategy can give businesses a significant advantage. Ultimately, the key to success lies in understanding the audience, creating relevant content, and selecting the right platforms to deliver targeted messages.

在当今数字时代，企业不断寻求创新的方法与客户互动并改善其营销策略。其中一种日益流行的策略是再营销，即针对那些曾与品牌互动但未进行购买的用户进行目标营销。通过利用再营销技术，公司可以重新吸引潜在客户，鼓励他们完成交易。本文将探讨再营销的概念、其好处以及如何有效地将其实施到营销策略中。首先，理解再营销的机制至关重要。当用户访问网站并浏览产品或服务但未进行购买时，再营销允许企业在各种平台上向该用户展示定向广告，包括社交媒体和其他网站。这是通过使用cookies来实现的，cookies跟踪用户行为并使个性化广告成为可能。通过提醒用户他们所查看的内容或添加折扣等激励措施，品牌可以显著增加转化的机会。再营销的主要好处之一是增强品牌记忆。在一个消费者每天都被无数广告轰炸的世界里，再营销通过让企业的产品和服务在潜在客户心中保持新鲜感，帮助品牌脱颖而出。例如，如果用户访问了一家在线鞋店但未进行购买，那么稍后看到这些特定鞋子的广告可以唤起记忆，并促使他们返回网站。这种持续的曝光可以导致比传统广告方法更高的转化率。此外，再营销还允许更好的目标定位和细分。企业可以根据用户行为、人口统计数据和偏好创建量身定制的活动。例如，一家公司可以将其受众细分为不同的组，例如那些放弃购物车的用户、那些浏览特定类别的用户，甚至是那些过去曾进行购买的用户。通过向每个细分市场传递个性化的信息，品牌可以解决个体需求和痛点，从而最终导致更有效的营销工作。成功实施再营销策略需要仔细的规划和执行。企业应首先设定明确的目标并定义其目标受众。分析用户行为数据以了解哪些细分市场最有可能转化是至关重要的。一旦确定了受众，品牌可以创建引人注目的广告内容，与用户产生共鸣，例如展示购物车中遗留的产品或提供限时折扣。此外，为再营销选择合适的平台也至关重要。虽然谷歌广告和Facebook是流行的选择，但企业还应考虑其他渠道，如Instagram或电子邮件营销，以有效接触其受众。每个平台都有独特的功能和能力，可以增强再营销体验。总之，再营销是企业希望提高转化率和改善客户参与度的强大工具。通过针对那些已经表现出对其产品兴趣的用户，品牌可以利用个性化广告的好处来推动销售。随着数字市场竞争的持续加剧，实施经过深思熟虑的再营销策略可以为企业提供显著的优势。最终，成功的关键在于理解受众、创造相关内容以及选择合适的平台来传递定向信息。