marketing
简明释义
n. 促销，营销
v. 推销，促销；出售；做买卖（market 的现在分词形式）
英英释义
The action or business of promoting and selling products or services, including market research and advertising. | 推广和销售产品或服务的行为或业务，包括市场研究和广告。 |
单词用法
行销策略；市场战略 | |
营销网 |
同义词
| 广告 | 这次广告活动取得了巨大的成功。 | ||
| 促销 | 他们正在为新产品进行促销。 | ||
| 宣传 | 宣传对于提高知名度至关重要。 | ||
| 销售 | 本季度销售额显著增长。 | ||
| 品牌建设 | 品牌建设对于区分产品非常重要。 |
反义词
| 去市场营销 | Demarketing strategies are used to reduce demand for a product. | 去市场营销策略用于减少对某产品的需求。 | |
| 忽视 | 忽视客户反馈可能会对企业造成伤害。 |
例句
1.I was headhunted by a marketing agency.
我被一家销售代理公司物色上了。
2.Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
圣诞节应该是激动人心的奇妙时刻，而不是自私牟利的营销计谋。
3.Moods appear to be readily influenced by marketing techniques.
情绪似乎很容易受到营销技巧的影响。
4.Yuppies are a prime target group for marketing strategies.
雅皮士是市场营销策略的主要目标群体。
5.Getting a job in marketing was a good career move.
找份市场营销的工作是一个不错的职业选择。
6.We need to look to ways of improving our marketing.
我们得考虑改进营销方法。
7.Surely anyone with marketing gumption should be able to sell good books at any time of year.
任何有营销头脑的人无疑都应该能在一年中任何时候卖掉好书。
8.He has a proven track record in marketing.
他有可靠的销售业绩记录。
9.Sending advertising by email is very successful as a marketing device.
作为一种营销手段，用电子邮件发送广告是非常成功的。
10.She has a degree in marketing and works as a brand manager.
她拥有营销学位，担任品牌经理。
11.Understanding consumer behavior is crucial for successful marketing.
理解消费者行为对成功的营销至关重要。
12.The marketing team launched a new campaign last week.
市场营销团队上周推出了一项新活动。
13.Our company is investing heavily in digital marketing to reach a wider audience.
我们公司在数字营销上投入了大量资金，以接触更广泛的受众。
14.Effective marketing strategies can significantly boost sales.
有效的营销策略可以显著提高销售额。
作文
In today's competitive business environment, effective marketing (市场营销) strategies are crucial for any organization aiming to succeed. Marketing (市场营销) encompasses a wide range of activities that are designed to promote products or services, engage customers, and ultimately drive sales. Understanding the principles of marketing (市场营销) is essential for businesses to connect with their target audience and build lasting relationships. The first step in successful marketing (市场营销) is identifying the target market. This involves conducting thorough market research to understand consumer behavior, preferences, and needs. By segmenting the market, businesses can tailor their marketing (市场营销) efforts to specific groups, making their messages more relevant and impactful. For instance, a company selling luxury goods will have a different marketing (市场营销) strategy compared to one that offers budget-friendly products. Once the target market is identified, businesses can develop a unique value proposition that sets them apart from competitors. This value proposition is a critical component of marketing (市场营销) as it communicates the benefits of a product or service to potential customers. A strong value proposition resonates with the target audience and encourages them to choose one brand over another. In addition to creating a compelling message, businesses must also select the right channels to reach their audience. Digital marketing (市场营销) has become increasingly popular in recent years, with social media, email, and search engine optimization playing pivotal roles. However, traditional methods such as print advertising and television commercials still hold value, especially for certain demographics. The key is to find the right mix of channels that align with the target market's preferences. Another important aspect of marketing (市场营销) is measuring the effectiveness of campaigns. Businesses should utilize analytics tools to track metrics such as engagement, conversion rates, and return on investment. This data provides valuable insights into what works and what doesn't, allowing companies to refine their marketing (市场营销) strategies over time. Moreover, customer feedback is an invaluable resource in the marketing (市场营销) process. Engaging with customers through surveys, reviews, and social media interactions helps businesses understand their audience better and adjust their offerings accordingly. This two-way communication fosters trust and loyalty, which are essential for long-term success. In conclusion, marketing (市场营销) is not just about selling products; it’s about creating meaningful connections with customers. By understanding the target market, developing a strong value proposition, choosing the right channels, and continuously measuring performance, businesses can effectively navigate the complexities of marketing (市场营销). In a world where consumer preferences are constantly evolving, staying ahead of the curve is vital. Therefore, mastering the art of marketing (市场营销) is not only beneficial but necessary for any organization that aspires to thrive in today’s marketplace.
