oversell

简明释义

英[ˌəʊvəˈsel]美[ˌoʊvərˈsel]

vt. 销售过多

vi. 卖空；过分吹嘘

n. 过分的推销；过多的销售

第 三 人 称 单 数 o v e r s e l l s

现 在 分 词 o v e r s e l l i n g

过 去 式 o v e r s o l d

过 去 分 词 o v e r s o l d

英英释义

单词用法

同义词

反义词

例句

1.When with people, don't oversell and talk about your work all the time, but be sure never to miss an opportunity when you think that someone could need your skills.

当你和他们在一起的时候，不要过分吹嘘或者一味谈论工作，而是在你认为有人可能会需要你的技能时，确定你没有错失任何一个机会。

2.Tip: Don't oversell your ideas and push against the company's direction, which might risk losing ground in the long run.

小贴士：不要过分吹嘘你的主意而和背离公司的方向，那样长期下区你就会失去地位。

3.Avoid all temptations to oversell yourself but be equally careful not to undersell yourself either.

避免过份推销自己，但同样要小心不可低估自己。

4.When with people, don't oversell and talk about your work all the time, but be sure never to miss an opportunity when you think that someone could need your skills.

当你和他们在一起的时候，不要过分吹嘘或者一味谈论工作，而是在你认为有人可能会需要你的技能时，确定你没有错失任何一个机会。

5.So you're not going to oversell it?

所以，你不会卖完呢？

6.But the best I can say, and I don't want to oversell my significance in his world, but I want to convey this side of him that people didn't see.

我能说的是我不想吹捧自己在他的世界里有多么的重要，但我想表达的是人们看不到他的那一面。

7.He has a tendency to oversell himself.

他爱自我吹嘘。

8.Be careful not to oversell the benefits of the investment; honesty is crucial.

要小心不要过度宣传投资的好处；诚实是至关重要的。

9.The sales team tends to oversell the features of our product, leading to disappointed customers.

销售团队往往会过度宣传我们产品的功能，导致客户失望。

10.The marketing campaign did not oversell the new app, which helped it gain a loyal user base.

这次营销活动没有过度宣传新应用，这帮助它获得了忠实用户群。

11.If you oversell your capabilities in the interview, you might struggle to meet expectations later.

如果你在面试中过度宣传自己的能力，之后可能会很难达到预期。

12.Many companies oversell their products during holiday sales, resulting in high return rates.

许多公司在假日促销期间过度宣传他们的产品，导致高退货率。

作文

In today's competitive market, businesses often strive to attract customers by promoting their products and services in the most appealing way possible. However, this can sometimes lead to a phenomenon known as oversell, which refers to the practice of exaggerating the qualities or benefits of a product to the point where it may not meet customer expectations. While oversell can generate initial interest and sales, it can also result in long-term damage to a brand's reputation. Take, for example, the case of a tech company that launched a new smartphone. The marketing campaign boasted about its revolutionary camera capabilities, claiming it would change the way users take photos. However, when customers received the phone, they found that the camera was not as exceptional as advertised. This situation exemplifies how oversell can lead to disappointment among consumers, who feel misled by the company's promises. In the age of social media, negative reviews can spread quickly, further harming the company's image. Moreover, oversell can create a cycle of distrust between consumers and brands. When customers feel that they have been tricked into purchasing a product that does not live up to its hype, they are less likely to trust future claims made by the same company. This erosion of trust can be detrimental, especially for businesses that rely on repeat customers and word-of-mouth referrals. On the other hand, there are companies that have found success by focusing on transparency and honesty in their marketing strategies. Instead of overselling their products, these businesses emphasize their genuine qualities and realistic benefits. For instance, a sustainable clothing brand might highlight the ethical production processes and materials used, rather than making exaggerated claims about how their clothes will change the world. By doing so, they build a loyal customer base that appreciates their integrity and is more likely to support them in the long run. In conclusion, while the temptation to oversell can be strong in a crowded marketplace, it is crucial for businesses to consider the potential consequences of such practices. Building a brand based on trust and authenticity may take longer and require more effort, but the rewards are often greater. Customers who feel valued and informed are more likely to become repeat buyers and advocates for the brand. Ultimately, avoiding the trap of overselling can lead to a healthier, more sustainable business model that benefits both the company and its customers.

在当今竞争激烈的市场中，企业常常努力通过以最具吸引力的方式推广其产品和服务来吸引客户。然而，这有时会导致一种现象，称为oversell，即夸大产品的品质或益处，直到可能无法满足客户期望的程度。虽然oversell可以产生初步的兴趣和销售，但它也可能对品牌声誉造成长期损害。例如，一家科技公司推出了一款新智能手机。营销活动吹嘘其革命性的相机功能，声称它将改变用户拍照的方式。然而，当客户收到手机时，他们发现相机并没有宣传的那么出色。这种情况说明了oversell如何导致消费者失望，他们觉得自己被公司误导。在社交媒体时代，负面评价传播得很快，进一步损害了公司的形象。此外，oversell还会在消费者和品牌之间形成不信任的循环。当客户感到自己被欺骗购买了一款未能达到炒作的产品时，他们就不太可能再信任同一家公司未来的声明。这种信任的侵蚀可能是有害的，特别是对于依赖回头客和口碑推荐的企业来说。另一方面，一些公司通过专注于透明度和诚实的营销策略而获得成功。这些企业没有oversell他们的产品，而是强调其真实的品质和现实的好处。例如，一个可持续的服装品牌可能强调其使用的伦理生产过程和材料，而不是对其衣物将改变世界的夸大说法。通过这样做，他们建立了一个忠实的客户群，欣赏他们的诚信，并更有可能在长期内支持他们。总之，尽管在拥挤的市场中，oversell的诱惑可能很强烈，但企业必须考虑这种做法的潜在后果。建立一个基于信任和真实性的品牌可能需要更长时间和更多的努力，但回报往往更大。感到被重视和知情的客户更有可能成为回头客和品牌的倡导者。最终，避免陷入oversell的陷阱可以导致一个更健康、更可持续的商业模式，使公司和客户都受益。