backfired

简明释义

英[ˌbækˈfaɪəd]美['bæk'faɪrd]

v. （指内燃机等）逆火，回火；产生事与愿违的后果（backfire 的过去式和过去分词）

英英释义

单词用法

同义词

反义词

例句

1.Our plan backfired. So, now it's back to the drawing board.

我们的计划失败了，现在我们必须重新开始。

2.His plan backfired on him, and he lost all his money.

他的计划事与愿违，因此他的钱全亏掉了。

3.When we've tried to lay on something before it has backfired.

当我们试图突出某些东西的时候，结果却适得其反。

4.Unfortunately the plan backfired.

不幸的是，计划产生了适得其反的结果。

5.His plan backfired, and he lost all his money.

他的计划效果适得其反，他的钱都亏掉了。

6.Some green industrial policies have backfired already.

一些绿色产业措施已经事与愿违。

7.But in many cases that strategy backfired.

但是许多情况下这种办法会适得其反。

8.But the ban, seen as an attempt to suppress an embarrassment, has backfired gloriously.

这个禁令被视为企图隐瞒窘局，但却取得了有趣的适得其反的效果。

9.But Colombia's desire to play up the deterrent effect of the agreement has backfired.

然而，哥伦比亚想要借由协议产生吓阻效应已经出现不良后果。

10.The company's attempt to cut costs backfired 适得其反 when it led to a drop in product quality.

公司削减成本的尝试适得其反，导致产品质量下降。

11.His plan to surprise her with a party really backfired 适得其反 when she found out about it beforehand.

他计划给她一个惊喜派对，结果真的适得其反，因为她提前知道了这件事。

12.His attempt to make a joke during the meeting backfired 适得其反 and offended several colleagues.

他在会议上开玩笑的尝试适得其反，冒犯了几位同事。

13.She thought her strict approach would improve discipline, but it backfired 适得其反 and caused more rebellion among students.

她认为严格的方法会改善纪律，但结果适得其反，导致学生们更加叛逆。

14.The new advertising campaign backfired 适得其反 and resulted in negative feedback from customers.

新的广告活动适得其反，导致客户的负面反馈。

作文

In the world of business, strategies are often formulated with the hope of achieving success. However, there are times when these strategies do not go as planned and instead, they result in unexpected consequences. This phenomenon can be described using the term backfired, which means to have the opposite effect of what was intended. One notable example of a strategy that backfired is the infamous New Coke launch by The Coca-Cola Company in the 1980s. Coca-Cola had been facing stiff competition from Pepsi, and market research indicated that consumers preferred the sweeter taste of Pepsi over the original Coke formula. In response, Coca-Cola decided to reformulate its flagship product, introducing New Coke, which was sweeter and more similar to Pepsi. The company believed that this change would attract new customers and regain market share. However, the launch of New Coke was met with an overwhelming backlash from loyal Coca-Cola drinkers, who felt betrayed by the alteration of their beloved beverage. The decision to change the formula backfired spectacularly, leading to protests and a significant drop in sales.The New Coke debacle serves as a lesson for businesses about the importance of understanding consumer sentiment. The emotional attachment that people have to brands can sometimes outweigh the allure of new products. Coca-Cola quickly realized that their attempt to innovate had backfired and they reintroduced the original formula as Coca-Cola Classic just a few months later. This move not only salvaged their reputation but also reinforced the loyalty of their customer base.Another instance where a strategy backfired is seen in the realm of social media marketing. Many companies have tried to capitalize on trending topics or viral moments in hopes of gaining visibility. However, this approach can sometimes lead to disastrous results. For example, a well-known fast-food chain attempted to promote a new product by associating it with a popular meme. The intention was to resonate with younger audiences, but the execution was poorly received. Instead of generating excitement, the campaign was criticized for being tone-deaf and out of touch with the very audience they were trying to engage. This miscalculation led to negative publicity and a decline in customer trust, illustrating how marketing efforts can backfire.These examples highlight the critical need for careful planning and consideration before implementing any strategy. It is essential to conduct thorough research and understand the potential implications of changes, whether they pertain to product formulations or marketing campaigns. Ignoring consumer preferences and sentiments can lead to decisions that not only backfire but also damage the brand's reputation and financial standing.In conclusion, the term backfired encapsulates the idea that not all plans yield the desired outcomes. Both Coca-Cola’s New Coke and the failed social media campaign serve as reminders that understanding your audience is paramount. Businesses must tread carefully when making changes or launching new initiatives, as the potential for a backfire is always present. Learning from past mistakes and listening to consumer feedback can help companies avoid such pitfalls in the future.

在商业世界中，策略往往是为了实现成功而制定的。然而，有时这些策略并不会如预期那样进行，反而导致意想不到的后果。这种现象可以用“backfired”这个词来描述，意思是产生了与预期相反的效果。一个显著的例子就是可口可乐公司在1980年代推出的臭名昭著的新可乐。可口可乐面临着来自百事可乐的激烈竞争，市场调研显示消费者更喜欢比原始可乐配方更甜的百事可乐。对此，可口可乐决定重新配方，推出新可乐，这款饮料更加甜，更类似于百事可乐。公司相信这一改变会吸引新客户并重新获得市场份额。然而，新可乐的推出遭到了忠实可乐饮用者的强烈反对，他们感到被背叛，因为他们心爱的饮料发生了变化。这一改变的决定导致了新可乐的失败，销售额大幅下滑。新可乐的失败为企业提供了一个关于理解消费者情感的重要教训。人们对品牌的情感依附有时会超越新产品的吸引力。可口可乐很快意识到，他们的创新尝试已经backfired，几个月后重新推出了原始配方的可口可乐经典。这一举动不仅挽救了他们的声誉，还增强了客户基础的忠诚度。另一个策略backfired的例子出现在社交媒体营销领域。许多公司试图利用热门话题或病毒式时刻来获取关注。然而，这种方法有时会导致灾难性的结果。例如，一家知名快餐连锁店试图通过将新产品与一个流行的网络迷因联系起来来推广其新产品。其初衷是与年轻观众产生共鸣，但执行上却遭到差评。此举不仅未能产生兴奋感，反而因与目标受众脱节而受到批评。这一错误的判断导致了负面宣传和客户信任度的下降，说明营销努力可能会backfire。这些例子突显了在实施任何策略之前仔细规划和考虑的必要性。在进行产品配方或营销活动的更改时，进行彻底的研究并理解潜在影响至关重要。忽视消费者的偏好和情感可能导致不仅backfire的决策，还可能损害品牌的声誉和财务状况。总之，“backfired”这个词概括了并非所有计划都能产生预期结果的观点。可口可乐的新可乐和失败的社交媒体活动都提醒我们，了解受众至关重要。企业在做出变更或推出新举措时必须谨慎行事，因为backfire的潜力始终存在。借鉴过去的错误并倾听消费者反馈可以帮助公司避免将来的此类陷阱。