base line extension

简明释义

1. 基线延伸; 2. 基线扩展;

英英释义

例句

1.By implementing a base line extension 基础线扩展, the brand was able to reach a wider audience and increase sales.

通过实施<base line extension> 基础线扩展，该品牌能够接触到更广泛的受众并增加销售。

2.Launching a base line extension 基础线扩展 can often rejuvenate a brand that is losing market share.

推出基础线扩展 base line extension往往可以使一个失去市场份额的品牌焕发新生。

3.The company decided to pursue a base line extension 基础线扩展 strategy to introduce new flavors of their popular snack.

公司决定采取<base line extension> 基础线扩展策略，推出他们受欢迎的小吃的新口味。

4.The marketing team proposed a base line extension 基础线扩展 to include eco-friendly packaging.

市场营销团队提议进行基础线扩展 base line extension，以包含环保包装。

5.The base line extension 基础线扩展 of the product line helped the firm to diversify its offerings.

产品线的基础线扩展 base line extension帮助公司多样化其产品。

作文

In today's competitive market, businesses are constantly seeking new ways to expand their product offerings and increase their market share. One effective strategy that companies often employ is the concept of base line extension. This term refers to the practice of introducing new products or variations under an existing brand name, capitalizing on the established reputation and customer loyalty of that brand. By leveraging the strength of the original product, companies can attract new customers while retaining their existing base. For example, consider a popular snack brand that initially launched a classic potato chip flavor. After achieving significant success, the company decides to introduce base line extension products such as sour cream and onion chips, barbecue-flavored chips, and even healthier options like baked chips. By doing so, they not only cater to diverse consumer tastes but also enhance their overall market presence. Consumers familiar with the original product are more likely to try these new offerings, as they trust the brand's quality and taste.The advantages of base line extension are manifold. Firstly, it allows companies to maximize their marketing efforts. Instead of starting from scratch with a new brand, they can utilize existing marketing channels and brand equity to promote the new products. This often results in lower advertising costs and quicker market penetration. Additionally, base line extension can help mitigate risks associated with launching entirely new brands, as the parent brand already has a loyal customer base that can be tapped into.However, there are potential pitfalls to consider. Overextending a brand with too many variations can lead to consumer confusion and dilute the brand's identity. For instance, if the snack brand mentioned earlier were to release an overwhelming number of flavors, customers might struggle to identify their favorite or feel overwhelmed by the choices available. This phenomenon, known as brand fatigue, can ultimately harm sales and customer loyalty.To avoid these issues, companies must carefully strategize their base line extension efforts. Market research is essential to understand consumer preferences and identify gaps in the market. By analyzing trends and listening to customer feedback, businesses can develop new products that resonate with their target audience. Furthermore, maintaining a consistent brand message across all extensions is crucial to ensure that consumers associate the new products with the quality and values of the original brand.In conclusion, base line extension is a powerful tool for businesses aiming to grow and diversify their product lines. By building on the strength of an existing brand, companies can successfully introduce new products that appeal to both existing and new customers. However, it is imperative to strike a balance between innovation and brand integrity to avoid potential pitfalls. With careful planning and execution, base line extension can lead to sustained growth and increased profitability for businesses in various industries.

在当今竞争激烈的市场中，企业不断寻求新的方法来扩展其产品供应并增加市场份额。一种有效的策略是采用基础线扩展的概念。这个术语指的是在现有品牌名称下推出新产品或变体的做法，利用该品牌的既定声誉和客户忠诚度。通过利用原始产品的优势，企业可以吸引新客户，同时保留现有客户。例如，考虑一个最初推出经典土豆片口味的受欢迎零食品牌。在取得显著成功后，该公司决定推出基础线扩展产品，如酸奶油洋葱味薯片、烧烤味薯片，甚至更健康的选项，如烘焙薯片。通过这样做，他们不仅迎合了多样化的消费者口味，还增强了整体市场存在感。熟悉原始产品的消费者更有可能尝试这些新产品，因为他们信任品牌的质量和口味。基础线扩展的优势有很多。首先，它允许公司最大化其营销努力。企业可以利用现有的营销渠道和品牌资产来推广新产品，而不是从头开始创建新品牌。这通常导致较低的广告成本和更快的市场渗透。此外，基础线扩展还可以帮助降低推出全新品牌所面临的风险，因为母品牌已经拥有一个忠实的客户基础，可以加以利用。然而，也需要考虑潜在的陷阱。品牌过度扩展太多变体可能导致消费者困惑，并稀释品牌的身份。例如，如果前面提到的零食品牌发布了过多的口味，客户可能会难以识别自己最喜欢的口味，或者对可用选择感到不知所措。这种现象被称为品牌疲劳，最终可能损害销售和客户忠诚度。为了避免这些问题，公司必须仔细策划其基础线扩展工作。市场研究对于了解消费者偏好和识别市场空白至关重要。通过分析趋势和倾听客户反馈，企业可以开发出与目标受众产生共鸣的新产品。此外，在所有扩展产品中保持一致的品牌信息对于确保消费者将新产品与原始品牌的质量和价值联系起来至关重要。总之，基础线扩展是企业旨在增长和多样化其产品线的强大工具。通过建立在现有品牌的优势之上，企业可以成功推出吸引现有和新客户的新产品。然而，必须在创新和品牌完整性之间取得平衡，以避免潜在的陷阱。通过精心规划和执行，基础线扩展可以为各行各业的企业带来持续的增长和盈利能力。