pricing

简明释义

英[ˈpraɪsɪŋ]美[ˈpraɪsɪŋ]

n. 定价

v. 给……定价（price 的 ing 形式）

英英释义

单词用法

同义词

反义词

例句

1.Predatory pricing by large supermarkets was threatening the livelihood of smaller businesses.

大型超市的掠夺性定价正威胁着小商店的生计。

2.That's theater soda pricing.

那是电影院里软饮料的定价。

3.It's so called capital asset pricing model.

这个称作是资本资产定价模型。

4.It's so called capital asset pricing model.

这个称作是资本资产定价模型。

5.Pricing will also be extremely important.

定价也是一个非常重要的问题。

6.In order to maximize global welfare, every country's carbon pricing should reflect not only the purely domestic damage from emissions, but also the damage to foreign.

为了使全球福利最大化，每个国家的碳定价不仅要反映碳排放对本国造成的损害，还应反映对外国造成的损害。

7.If the target was changed to revenue, you would have more inspectors and more sensitive pricing.

如果目标变成了收益，就会有更多的检票员，定价也会更加灵活。

8.Ticket plans and a pricing schedule will not be released until later this year.

售票计划和价目表要到今年晚些时候才会公布。

9.We need to review our pricing 定价 model to remain competitive in the market.

我们需要审查我们的定价模型，以保持市场竞争力。

10.Dynamic pricing 动态定价 can help maximize revenue during peak times.

动态定价可以帮助在高峰期最大化收入。

11.Our team is working on a pricing 定价 analysis to identify the best options.

我们的团队正在进行定价分析，以确定最佳选项。

12.The company's new product pricing 定价 strategy has attracted a lot of attention.

公司的新产品定价策略引起了很多关注。

13.The pricing 定价 for the subscription service is quite reasonable compared to others.

与其他服务相比，这个订阅服务的定价相当合理。

作文

In the world of business, one of the most critical decisions a company can make is its strategy for pricing (定价). The way a product or service is priced can significantly impact its success in the market. A well-thought-out pricing (定价) strategy not only attracts customers but also maximizes profit margins and builds brand loyalty. Therefore, understanding the various factors that influence pricing (定价) is essential for any entrepreneur or business manager.Firstly, it is important to consider the cost of production when determining pricing (定价). This includes direct costs such as materials and labor, as well as indirect costs like overhead. A company must ensure that its pricing (定价) covers these costs while still providing a competitive edge. For instance, if a manufacturer produces a gadget for $50, setting a pricing (定价) point at $60 might seem reasonable; however, if competitors offer similar products at $55, the company may need to reevaluate its pricing (定价) strategy to remain competitive.Secondly, customer perception plays a crucial role in the pricing (定价) process. If consumers perceive a product as high-quality, they may be willing to pay a premium price. Conversely, if a product is viewed as low-quality, even a lower pricing (定价) point may not attract buyers. Companies often conduct market research to understand their target audience's willingness to pay and how they perceive value. For example, luxury brands like Rolex or Gucci set their pricing (定价) high to create an image of exclusivity and desirability, which appeals to their affluent customer base.Moreover, market demand and competition are significant factors influencing pricing (定价). In a high-demand market, businesses may find opportunities to increase pricing (定价) without losing customers. On the other hand, in a saturated market, companies may need to lower their pricing (定价) to attract customers. Understanding the elasticity of demand is vital—if a product is elastic, a small change in pricing (定价) could lead to a large change in sales volume. For example, airlines often adjust their pricing (定价) based on fluctuating demand, offering discounts during off-peak seasons and raising prices when demand is high.Additionally, psychological factors also come into play in pricing (定价) strategies. The concept of 'charm pricing' suggests that consumers are more likely to purchase items priced at $9.99 rather than $10.00, even though the difference is minimal. This tactic exploits consumer psychology to make prices seem lower than they actually are. Companies may also use promotional strategies, such as bundling products together at a discounted pricing (定价), to encourage higher sales volumes.Finally, the digital age has transformed pricing (定价) strategies. Online retailers can easily adjust their pricing (定价) based on real-time market data, competitor prices, and consumer behavior. Dynamic pricing (定价) algorithms analyze vast amounts of data to optimize prices continuously. This flexibility allows businesses to respond quickly to market changes, ensuring they remain competitive.In conclusion, pricing (定价) is a multifaceted aspect of business strategy that requires careful consideration of costs, customer perceptions, market demand, psychological factors, and technological advancements. A successful pricing (定价) strategy can mean the difference between a thriving business and one that struggles to survive in the competitive landscape. Therefore, mastering the art of pricing (定价) is essential for anyone looking to succeed in the business world.

在商业世界中，一家公司可以做出的最关键的决定之一就是其定价(pricing)策略。产品或服务的定价方式会显著影响其在市场上的成功。经过深思熟虑的定价(pricing)策略不仅能吸引客户，还能最大化利润率并建立品牌忠诚度。因此，理解影响定价(pricing)的各种因素对任何企业家或商业经理来说都是至关重要的。首先，在确定定价(pricing)时，考虑生产成本是非常重要的。这包括直接成本，如材料和劳动力，以及间接成本，如管理费用。公司必须确保其定价(pricing)能够覆盖这些成本，同时仍然提供竞争优势。例如，如果一家制造商以50美元的成本生产一款小工具，将定价(pricing)设定为60美元似乎是合理的；然而，如果竞争对手提供类似产品的价格为55美元，公司可能需要重新评估其定价(pricing)策略，以保持竞争力。其次，客户的感知在定价(pricing)过程中发挥着关键作用。如果消费者将某种产品视为高质量，他们可能愿意支付溢价。相反，如果产品被视为低质量，即使较低的定价(pricing)也可能无法吸引买家。公司通常会进行市场调研，以了解目标受众的支付意愿以及他们如何看待价值。例如，像劳力士或古驰这样的奢侈品牌将其定价(pricing)设定得很高，以创造排他性和渴望的形象，这吸引了他们富裕的客户群。此外，市场需求和竞争也是影响定价(pricing)的重要因素。在高需求市场中，企业可能会发现提高定价(pricing)而不失去客户的机会。另一方面，在饱和市场中，公司可能需要降低其定价(pricing)以吸引客户。理解需求的弹性至关重要——如果产品是弹性的，定价(pricing)的小幅变化可能会导致销售量的大幅变化。例如，航空公司经常根据市场需求波动调整其定价(pricing)，在淡季提供折扣，而在需求高峰期提高价格。此外，心理因素在定价(pricing)策略中也起着作用。“魅力定价”的概念表明，消费者更有可能购买标价为9.99美元的商品，而不是10.00美元，即使两者之间的差异微不足道。这种策略利用了消费者心理，使价格看起来比实际价格更低。公司还可以使用促销策略，例如将产品捆绑在一起以折扣的定价(pricing)，以鼓励更高的销售量。最后，数字时代改变了定价(pricing)策略。在线零售商可以根据实时市场数据、竞争对手价格和消费者行为轻松调整其定价(pricing)。动态定价(pricing)算法分析大量数据以不断优化价格。这种灵活性使企业能够快速响应市场变化，确保它们保持竞争力。总之，定价(pricing)是商业策略的一个多方面方面，需要仔细考虑成本、客户感知、市场需求、心理因素和技术进步。成功的定价(pricing)策略可能意味着繁荣企业与在竞争环境中挣扎求生之间的区别。因此，掌握定价(pricing)的艺术对于任何希望在商业世界中取得成功的人来说都是必不可少的。