selling point

简明释义

服务特色

英英释义

例句

1.The main selling point of this smartphone is its long battery life.

这款智能手机的主要卖点是其长续航能力。

2.The warranty offered on this appliance is a significant selling point for many buyers.

这款电器提供的保修是许多买家的一个重要卖点。

3.The restaurant's unique menu is its biggest selling point in attracting new diners.

这家餐厅独特的菜单是吸引新食客的最大卖点。

4.For many customers, the eco-friendly materials are a key selling point of this product.

对于很多顾客来说，环保材料是这个产品的一个关键卖点。

5.One selling point of this software is its user-friendly interface.

这款软件的一个卖点是其用户友好的界面。

作文

In today's competitive market, understanding the concept of a selling point (卖点) is crucial for any business aiming to succeed. A selling point refers to a feature or benefit of a product or service that makes it attractive to customers. It is what sets a product apart from its competitors and persuades potential buyers to make a purchase. Companies that effectively identify and communicate their selling points can significantly enhance their marketing strategies and improve sales performance.To illustrate the importance of selling points, consider the smartphone industry. With numerous brands and models available, consumers often find it challenging to choose the right device. In this context, a manufacturer must highlight its selling points to stand out. For instance, one brand may emphasize its phone's exceptional camera quality, while another might focus on its long battery life or innovative design. By clearly communicating these selling points, companies can capture the attention of potential customers and influence their buying decisions.Moreover, understanding your target audience is essential when determining your selling points. Different demographics may prioritize different features. For example, younger consumers might value social media capabilities and gaming performance, while older individuals might look for ease of use and reliability. By tailoring selling points to meet the specific needs and preferences of various customer segments, businesses can create more effective marketing campaigns that resonate with their audience.In addition to product features, selling points can also include aspects such as customer service, warranty offers, and brand reputation. A company known for its excellent customer support can leverage this as a significant selling point. Similarly, a strong brand image or positive customer reviews can enhance credibility and attract new customers. Therefore, it is vital for businesses to identify all potential selling points that may appeal to their target market.Furthermore, the digital age has transformed how companies communicate their selling points. Social media, websites, and online advertisements provide platforms for businesses to showcase their unique features and benefits. Engaging content, such as videos and testimonials, can effectively highlight selling points and create a connection with potential customers. Businesses can also utilize data analytics to track consumer behavior and refine their messaging based on what resonates most with their audience.In conclusion, a clear understanding of selling points (卖点) is indispensable for any business striving for success in a crowded marketplace. By identifying and effectively communicating their unique features and benefits, companies can differentiate themselves from competitors and drive sales. Additionally, staying attuned to the needs of their target audience and leveraging modern communication tools will further enhance their ability to convey compelling selling points. Ultimately, businesses that master the art of highlighting their selling points will be better positioned to thrive in today's dynamic economic landscape.

在当今竞争激烈的市场中，理解卖点（selling point）的概念对任何希望成功的企业来说都是至关重要的。卖点是指产品或服务的一个特征或好处，使其对客户具有吸引力。它是使产品与竞争对手区分开来的因素，并说服潜在买家进行购买的原因。有效识别和传达其卖点的公司可以显著提升其营销策略并改善销售业绩。为了说明卖点的重要性，可以考虑智能手机行业。随着众多品牌和型号的出现，消费者往往发现选择合适的设备具有挑战性。在这种情况下，制造商必须突出其卖点以脱颖而出。例如，一个品牌可能强调其手机的卓越相机质量，而另一个品牌可能专注于其长电池寿命或创新设计。通过清晰地传达这些卖点，公司可以吸引潜在客户的注意力并影响他们的购买决策。此外，在确定卖点时，了解目标受众至关重要。不同的人口统计群体可能会优先考虑不同的特征。例如，年轻消费者可能重视社交媒体能力和游戏性能，而老年人可能更关注易用性和可靠性。通过根据各个客户群体的特定需求和偏好量身定制卖点，企业可以创建更有效的营销活动，从而引起受众的共鸣。除了产品特性之外，卖点还可以包括客户服务、保修优惠和品牌声誉等方面。以优秀客户支持而闻名的公司可以将此作为一个重要的卖点。同样，强大的品牌形象或积极的客户评价可以增强可信度并吸引新客户。因此，企业必须识别所有可能吸引目标市场的卖点。此外，数字时代改变了公司传达其卖点的方式。社交媒体、网站和在线广告为企业展示其独特特征和好处提供了平台。引人入胜的内容，如视频和客户推荐，可以有效地突出卖点并与潜在客户建立联系。企业还可以利用数据分析来跟踪消费者行为，并根据最能引起受众共鸣的内容优化其信息传递。总之，清晰理解卖点（selling point）对任何希望在拥挤市场中取得成功的企业都是不可或缺的。通过识别和有效传达其独特特征和好处，公司可以使自己与竞争对手区别开来并推动销售。此外，紧跟目标受众的需求并利用现代传播工具将进一步增强其传达有说服力的卖点的能力。最终，掌握突出其卖点艺术的企业将在当今动态经济环境中更有可能蓬勃发展。