sell at a discount

简明释义

折价出售

英英释义

例句

1.The store decided to sell at a discount to clear out old inventory.

商店决定以折扣价销售以清理旧库存。

2.If you buy in bulk, the supplier may sell at a discount for large orders.

如果你大宗购买，供应商可能会以折扣价销售大订单。

3.Last week, I found a book that was selling at a discount of 50% off.

上周，我发现一本书的售价以折扣价销售，打了五折。

4.Many online stores sell at a discount during Black Friday and Cyber Monday.

许多在线商店在黑色星期五和网络星期一期间以折扣价销售。

5.During the holiday season, many retailers sell at a discount to attract more customers.

在假期季节，许多零售商以折扣价销售以吸引更多的顾客。

作文

In today's competitive market, businesses are constantly looking for ways to attract customers and increase sales. One effective strategy that many retailers employ is to sell at a discount. This means offering products at a lower price than their usual retail value, which can entice consumers to make a purchase they might not have considered otherwise. 卖打折的策略可以帮助商家在短期内快速增加销量，同时也能清理库存，为新产品腾出空间。When a store decides to sell at a discount, it often creates promotions that highlight the reduced prices. These promotions can take many forms, such as seasonal sales, clearance events, or special holiday discounts. For example, during the back-to-school season, many retailers will sell at a discount on school supplies and clothing to attract parents who are preparing for the upcoming school year. This tactic not only draws in customers but also helps to boost overall sales during a critical shopping period.Moreover, selling at a discount can be particularly beneficial for businesses looking to build customer loyalty. When consumers perceive they are getting a good deal, they are more likely to return to that store in the future. This sense of loyalty can lead to repeat business, which is essential for long-term success. For instance, a grocery store that frequently offers discounts on popular items may find that customers are more inclined to choose their store over competitors, leading to increased foot traffic and sales volume.However, there are potential downsides to consider when deciding to sell at a discount. While discounts can drive immediate sales, they can also devalue a brand in the eyes of consumers. If a company is known for constantly offering discounts, customers may begin to expect lower prices and refrain from purchasing items at full price. This can create a cycle where the business feels pressured to continue discounting, which can harm profitability in the long run. Therefore, it is crucial for businesses to strike a balance between offering discounts and maintaining the perceived value of their products.Another important factor to consider is the target market. Not all customers respond to discounts in the same way. Some consumers may be motivated by price reductions, while others may prioritize quality or brand reputation. Businesses should conduct market research to understand their audience better and tailor their discount strategies accordingly. For example, luxury brands typically do not sell at a discount frequently, as doing so could undermine their exclusivity and appeal. Instead, they may offer limited-time promotions or exclusive sales events to maintain their brand image while still providing value to their customers.In conclusion, the strategy to sell at a discount can be a powerful tool for businesses seeking to boost sales and attract customers. However, it is essential to implement this strategy thoughtfully to avoid potential pitfalls. By carefully planning promotions and understanding their target market, businesses can effectively utilize discounts to enhance customer loyalty and drive sales without compromising their brand's integrity. Ultimately, the key lies in finding the right balance between attracting customers with lower prices and maintaining the perceived value of the products offered.

在当今竞争激烈的市场中，企业不断寻找吸引顾客和增加销售的方法。许多零售商采用的一种有效策略是卖打折。这意味着以低于通常零售价值的价格出售产品，这可以吸引消费者进行他们可能不会考虑的购买。卖打折的策略可以帮助商家在短期内快速增加销量，同时也能清理库存，为新产品腾出空间。当商店决定卖打折时，它通常会创建突出降价的促销活动。这些促销可以采取多种形式，例如季节性销售、清仓活动或特殊节日折扣。例如，在返校季节，许多零售商会对文具和服装卖打折，以吸引准备迎接新学年的家长。这一策略不仅吸引顾客，还能在关键购物期间提升整体销售。此外，卖打折对于希望建立顾客忠诚度的企业尤其有利。当消费者觉得自己得到了好交易时，他们更有可能在未来再次光顾该商店。这种忠诚感可以带来重复业务，这对长期成功至关重要。例如，一家经常对受欢迎商品提供折扣的杂货店可能会发现，顾客更倾向于选择他们的商店而不是竞争对手，从而导致人流量和销售额的增加。然而，决定卖打折时需要考虑潜在的缺点。虽然折扣可以推动即时销售，但它们也可能在消费者眼中贬值品牌。如果一家公司的产品总是以折扣价出售，顾客可能会开始期待更低的价格，并且不愿意以全价购买商品。这可能会造成一种循环，企业感到被迫继续打折，这可能会在长期内损害盈利能力。因此，企业必须在提供折扣与保持产品的感知价值之间找到平衡。另一个重要因素是目标市场。并非所有顾客对折扣的反应都相同。有些消费者可能会受到价格降低的激励，而其他人可能更看重质量或品牌声誉。企业应该进行市场调研，以更好地了解其受众，并相应调整其折扣策略。例如，奢侈品牌通常不会频繁卖打折，因为这样可能会削弱其独特性和吸引力。相反，他们可能会提供限时促销或独家销售活动，以在提供客户价值的同时保持品牌形象。总之，卖打折的策略可以成为企业寻求提升销售和吸引顾客的强大工具。然而，实施这一策略时必须谨慎，以避免潜在的陷阱。通过仔细规划促销活动和了解目标市场，企业可以有效利用折扣来增强客户忠诚度并推动销售，而不损害品牌的完整性。最终，关键在于在以较低价格吸引顾客和保持所提供产品的感知价值之间找到正确的平衡。