pricing strategy

简明释义

定价策略

英英释义

例句

1.The pricing strategy was adjusted after analyzing competitor prices.

在分析竞争对手价格后，定价策略进行了调整。

2.She presented her pricing strategy at the marketing conference last week.

她在上周的营销会议上展示了她的定价策略。

3.A successful pricing strategy can lead to increased profits and customer loyalty.

成功的定价策略可以带来利润增加和客户忠诚度。

4.Our pricing strategy focuses on value-based pricing to attract customers.

我们的定价策略侧重于基于价值的定价以吸引顾客。

5.The company adopted a new pricing strategy to increase market share.

公司采用了一种新的定价策略来增加市场份额。

作文

In today's competitive market, businesses must adopt a well-thought-out pricing strategy (定价策略) to ensure their products stand out and attract customers. A pricing strategy (定价策略) is not just about setting a price; it involves understanding the market, the target audience, and the overall business goals. Companies can choose from various approaches to pricing, each with its own advantages and disadvantages.One common approach is cost-plus pricing, where a business calculates the total cost of producing a product and then adds a markup to determine the final price. This method ensures that all costs are covered and can provide a stable profit margin. However, it may not always reflect the true value perceived by customers, leading to potential losses in sales if competitors offer similar products at lower prices.Another popular pricing strategy (定价策略) is value-based pricing. This approach sets prices based on the perceived value of a product to the customer rather than the cost of production. For instance, luxury brands often employ this strategy, as their products are associated with prestige and exclusivity. By focusing on the benefits and unique features of their offerings, these brands can command higher prices and maintain strong profit margins.Penetration pricing is another tactic used by companies looking to enter a new market. By setting a low initial price, businesses can attract customers and gain market share quickly. Once a solid customer base is established, they can gradually increase prices. While this strategy can be effective, it also carries the risk of establishing a perception of low quality or unsustainable pricing in the long term.On the other hand, premium pricing is employed by companies that offer high-quality products or services. By positioning themselves as premium brands, they can charge higher prices, which often leads to higher profit margins. This pricing strategy (定价策略) requires a strong brand image and consistent quality to justify the higher cost to consumers.Moreover, dynamic pricing has gained popularity in recent years, especially in industries like travel and e-commerce. This strategy involves adjusting prices in real-time based on demand, competition, and other external factors. For instance, airlines frequently change their ticket prices based on factors such as seasonality, booking time, and current demand. While dynamic pricing can maximize revenue, it can also lead to customer dissatisfaction if they feel they are being charged unfairly.In conclusion, a successful pricing strategy (定价策略) is crucial for any business aiming to thrive in a competitive landscape. It requires careful consideration of various factors, including production costs, market conditions, and customer perceptions. By choosing the right approach, businesses can not only enhance their profitability but also build strong relationships with their customers. Ultimately, understanding and mastering different pricing strategies (定价策略) will empower businesses to navigate the complexities of the market effectively and achieve long-term success.

在当今竞争激烈的市场中，企业必须采用深思熟虑的定价策略（pricing strategy），以确保其产品脱颖而出并吸引客户。定价策略（pricing strategy）不仅仅是设定价格；它涉及对市场、目标受众和整体商业目标的理解。公司可以选择多种定价方法，每种方法都有其优缺点。一种常见的方法是成本加成定价，即企业计算生产产品的总成本，然后加上利润来确定最终价格。这种方法确保所有成本都得到覆盖，并且可以提供稳定的利润率。然而，它可能并不总能反映客户感知的真实价值，从而导致潜在的销售损失，如果竞争对手以较低的价格提供类似产品的话。另一种流行的定价策略（pricing strategy）是基于价值定价。这种方法根据产品对客户的感知价值而非生产成本来设定价格。例如，奢侈品牌通常采用这种策略，因为他们的产品与声望和独特性相关联。通过关注其产品的好处和独特特征，这些品牌能够收取更高的价格并保持强劲的利润率。渗透定价是企业希望进入新市场时使用的另一种策略。通过设定较低的初始价格，企业可以快速吸引客户并迅速获得市场份额。一旦建立了稳定的客户基础，他们可以逐步提高价格。虽然这种策略可能有效，但也存在在长期内建立低质量或不可持续定价的风险。另一方面，溢价定价被那些提供高质量产品或服务的公司采用。通过将自己定位为高端品牌，他们能够收取更高的价格，这通常会导致更高的利润率。这种定价策略（pricing strategy）需要强大的品牌形象和一致的质量，以向消费者证明更高的成本是合理的。此外，动态定价在近年来变得越来越流行，尤其是在旅行和电子商务等行业。这种策略涉及根据需求、竞争和其他外部因素实时调整价格。例如，航空公司经常根据季节性、预订时间和当前需求等因素改变机票价格。虽然动态定价可以最大化收入，但如果客户感到被不公平收费，也可能导致客户的不满。总之，成功的定价策略（pricing strategy）对于任何希望在竞争环境中蓬勃发展的企业至关重要。它需要仔细考虑各种因素，包括生产成本、市场条件和客户感知。通过选择正确的方法，企业不仅可以提高盈利能力，还可以与客户建立良好的关系。最终，理解和掌握不同的定价策略（pricing strategies）将使企业能够有效应对市场的复杂性，实现长期成功。