door-to-door sale

简明释义

直销

英英释义

例句

1.She earned a lot of money through her door-to-door sale 上门销售 of handmade crafts last summer.

去年夏天，她通过door-to-door sale上门销售手工艺品赚了很多钱。

2.The neighborhood had mixed feelings about the door-to-door sale 上门销售 of magazine subscriptions.

邻里对杂志订阅的door-to-door sale上门销售持有不同的看法。

3.The company decided to increase its revenue by launching a new door-to-door sale 上门销售 strategy.

公司决定通过推出新的door-to-door sale上门销售策略来增加收入。

4.I was surprised when a salesperson knocked on my door to promote their door-to-door sale 上门销售 of home security systems.

当一个销售员敲响我的门，推广他们的door-to-door sale上门销售家庭安全系统时，我感到很惊讶。

5.During the summer, many kids take part in door-to-door sale 上门销售 of cookies to raise money for their school activities.

在夏季，许多孩子参与到door-to-door sale上门销售饼干的活动中，以筹集资金用于学校活动。

作文

The concept of door-to-door sale has been around for many years and continues to be a significant method of marketing products and services. This sales technique involves sales representatives visiting potential customers at their homes or businesses to sell goods directly. While some people may view door-to-door sale as an outdated practice, it still holds value in today's market, particularly for certain types of products and services.One of the primary advantages of door-to-door sale is the personal touch it offers. Unlike online shopping or retail stores, where customers often feel isolated, this direct interaction allows salespeople to build rapport with potential buyers. They can answer questions on the spot, demonstrate products, and provide tailored recommendations based on the customer's needs. This face-to-face interaction can lead to higher conversion rates, as customers may feel more comfortable making a purchase when they can engage with a real person.Moreover, door-to-door sale can be particularly effective for niche markets. For instance, companies that sell home improvement products, cleaning services, or specialty foods often find success through this method. By targeting specific neighborhoods or communities, sales representatives can reach individuals who are more likely to be interested in their offerings. This localized approach helps businesses maximize their marketing efforts and ensure they are reaching the right audience.However, door-to-door sale also comes with its challenges. Many people have become wary of unsolicited visits from salespeople, often viewing them as intrusive or annoying. This skepticism can make it difficult for sales representatives to gain access to potential customers. To counteract this, successful door-to-door sale strategies often involve thorough training for sales teams. Representatives need to be equipped with strong communication skills and techniques to handle objections gracefully. Building trust quickly is essential, as many customers will make snap judgments about the salesperson based on their initial interaction.Additionally, regulations regarding door-to-door sale vary by location. Some areas have strict laws governing door-to-door sales, including licensing requirements and restrictions on hours of operation. Businesses must ensure they comply with these regulations to avoid legal issues and maintain a positive reputation within the community.In conclusion, while the practice of door-to-door sale may seem old-fashioned to some, it remains a viable sales strategy for many businesses. The personal connection it fosters, coupled with its effectiveness in niche markets, makes it a valuable tool in the marketing toolbox. However, companies must be mindful of the challenges associated with this approach and invest in proper training and compliance to ensure success. As consumer preferences continue to evolve, adapting the door-to-door sale model to meet modern expectations will be crucial for businesses looking to thrive in a competitive marketplace.

“上门销售”这一概念已经存在多年，并且仍然是营销产品和服务的重要方法。这种销售技术涉及销售代表拜访潜在客户的家中或企业，直接销售商品。虽然有些人可能将上门销售视为过时的做法，但它在当今市场中仍然具有价值，特别是对于某些类型的产品和服务。上门销售的主要优点之一是它提供的个人接触。与在线购物或零售商店相比，客户通常感到孤立，这种直接互动使销售人员能够与潜在买家建立融洽关系。他们可以立即回答问题，演示产品，并根据客户的需求提供量身定制的建议。这种面对面的互动可以提高转化率，因为当客户可以与真实的人互动时，他们可能会更舒适地进行购买。此外，上门销售对小众市场特别有效。例如，销售家庭改善产品、清洁服务或特色食品的公司通常通过这种方法获得成功。通过针对特定的社区或邻里，销售代表可以接触到更有可能对其产品感兴趣的个人。这种本地化的方法帮助企业最大化其营销效果，并确保他们接触到正确的受众。然而，上门销售也面临挑战。许多人对销售人员的上门拜访变得警惕，常常将其视为侵扰或烦恼。这种怀疑可能使销售代表难以接触潜在客户。为了应对这一点，成功的上门销售策略通常涉及对销售团队的全面培训。代表们需要具备强大的沟通技巧和优雅处理反对意见的技巧。快速建立信任至关重要，因为许多客户会根据他们的初始互动迅速判断销售人员。此外，关于上门销售的法规因地区而异。一些地区对上门销售有严格的法律规定，包括许可要求和营业时间限制。企业必须确保遵守这些规定，以避免法律问题并在社区内保持良好声誉。总之，尽管上门销售的做法对某些人来说似乎显得过时，但它仍然是许多企业可行的销售策略。它促进的个人联系，加上在小众市场中的有效性，使其成为营销工具箱中的宝贵工具。然而，公司必须注意与这种方法相关的挑战，并投资于适当的培训和合规性，以确保成功。随着消费者偏好的不断变化，调整上门销售模式以满足现代期望，对于希望在竞争激烈的市场中蓬勃发展的企业来说，将至关重要。