competitive position

简明释义

竟争地位

英英释义

例句

1.To maintain a strong competitive position, businesses must continuously innovate.

为了保持强大的竞争地位，企业必须不断创新。

2.The company's investment in research and development has significantly improved its competitive position in the market.

该公司在研发方面的投资显著提升了其在市场上的竞争地位。

3.Market analysis shows that our competitive position has weakened over the past year.

市场分析显示，我们的竞争地位在过去一年中有所削弱。

4.Effective marketing strategies can help improve a brand's competitive position.

有效的营销策略可以帮助提升品牌的竞争地位。

5.The merger was aimed at enhancing the competitive position of both companies.

此次合并旨在增强两家公司的竞争地位。

作文

In today's rapidly evolving market, businesses must constantly evaluate their competitive position to ensure they remain relevant and successful. A company's competitive position refers to its standing relative to its competitors in the industry, which can be influenced by various factors including pricing, product quality, brand reputation, and customer service. Understanding this concept is crucial for companies aiming to achieve sustainable growth and profitability.To begin with, a strong competitive position allows a company to attract and retain customers more effectively. For instance, a business that offers superior products or services at competitive prices will likely draw customers away from its rivals. This is particularly important in industries where consumers have numerous choices. Companies like Apple and Samsung have maintained a robust competitive position by consistently innovating and providing high-quality products that resonate with their target audience.Moreover, a favorable competitive position can lead to increased market share. When a company successfully differentiates itself from its competitors, it can capture a larger portion of the market. This not only enhances revenue but also strengthens the company's influence within the industry. For example, Tesla has established a strong competitive position in the electric vehicle market by being a pioneer in technology and sustainability, which has allowed it to dominate sales and shape consumer preferences.Furthermore, understanding one's competitive position is essential for strategic planning. Businesses must regularly conduct market analyses to assess their strengths and weaknesses in comparison to competitors. This information can guide decision-making processes, such as whether to invest in new product development, expand into new markets, or alter pricing strategies. For instance, if a company finds that its competitive position is weakening due to emerging competitors, it may need to innovate or enhance its marketing efforts to regain its foothold.Additionally, companies must be aware that a competitive position is not static; it can change over time due to various external factors such as economic shifts, technological advancements, or changes in consumer preferences. Therefore, businesses should be proactive in monitoring their competitive position and adapting their strategies accordingly. Failure to do so can result in losing market share and ultimately jeopardizing the company's future.In conclusion, a company's competitive position is a vital aspect of its overall strategy and success. By understanding and continuously evaluating their standing relative to competitors, businesses can make informed decisions that drive growth and sustainability. Companies that prioritize their competitive position are more likely to thrive in an increasingly competitive marketplace, ensuring long-term success and relevance in their respective industries.

在当今快速发展的市场中，企业必须不断评估其竞争地位，以确保它们保持相关性和成功。公司的竞争地位是指其相对于行业内竞争对手的地位，这可以受到多种因素的影响，包括定价、产品质量、品牌声誉和客户服务。理解这个概念对那些希望实现可持续增长和盈利能力的公司至关重要。首先，强大的竞争地位使公司能够更有效地吸引和留住客户。例如，提供优质产品或服务且价格具有竞争力的企业，很可能会吸引客户远离其对手。在消费者有众多选择的行业中，这一点尤为重要。像苹果和三星这样的公司通过不断创新和提供与目标受众产生共鸣的高质量产品，维持了强大的竞争地位。此外，有利的竞争地位可以导致市场份额的增加。当一家公司成功地将自己与竞争对手区分开来时，它就可以占据更大一部分市场。这不仅提高了收入，还增强了公司在行业中的影响力。例如，特斯拉通过在技术和可持续性方面成为先锋，在电动车市场建立了强大的竞争地位，这使其在销量上占据主导地位，并塑造了消费者偏好。此外，了解自己的竞争地位对战略规划至关重要。企业必须定期进行市场分析，以评估其相对于竞争对手的优势和劣势。这些信息可以指导决策过程，例如是否投资于新产品开发、扩展到新市场或改变定价策略。例如，如果一家公司发现其竞争地位因新兴竞争者而减弱，它可能需要进行创新或加强营销工作，以重新获得立足点。此外，公司必须意识到，竞争地位不是静态的；由于经济变化、技术进步或消费者偏好的变化等各种外部因素，它可能会随时间而变化。因此，企业应该积极监测其竞争地位，并相应调整其战略。如果不这样做，可能会导致市场份额的流失，最终危及公司的未来。总之，公司的竞争地位是其整体战略和成功的一个重要方面。通过理解和不断评估其相对于竞争对手的地位，企业可以做出明智的决策，推动增长和可持续发展。优先考虑自身竞争地位的公司更有可能在日益竞争的市场中蓬勃发展，从而确保在各自行业中的长期成功和相关性。