brand share

简明释义

品牌市场占有率

英英释义

例句

1.The company saw a significant increase in its brand share 品牌份额 after launching the new marketing campaign.

公司在推出新营销活动后，品牌份额 brand share 显著增加。

2.Competitors are trying to increase their brand share 品牌份额 through aggressive pricing strategies.

竞争对手正在通过激进的定价策略来提高他们的 品牌份额 brand share 。

3.Our brand share 品牌份额 has grown by 10% this quarter, thanks to our new product line.

由于我们的新产品线，本季度我们的 品牌份额 brand share 增长了10%。

4.Tracking changes in brand share 品牌份额 over time can reveal trends in consumer preferences.

跟踪 品牌份额 brand share 随时间的变化可以揭示消费者偏好的趋势。

5.Analyzing the brand share 品牌份额 can help businesses understand their market position.

分析 品牌份额 brand share 可以帮助企业了解其市场地位。

作文

In today's highly competitive market, understanding the concept of brand share is essential for businesses aiming to establish a strong presence. Brand share refers to the percentage of a company's sales in relation to the total sales of a specific market or product category. It is a critical metric that helps businesses assess their performance against competitors and understand their position within the industry. By analyzing brand share, companies can identify growth opportunities and make informed strategic decisions.For instance, consider a smartphone manufacturer. If this company sells 2 million units in a year while the total market sales amount to 10 million units, its brand share would be 20%. This figure not only reflects the company's success but also indicates how well it is performing compared to other players in the market. A higher brand share suggests a stronger brand presence and customer loyalty, which are vital for long-term sustainability.Moreover, monitoring brand share over time allows businesses to track their progress and effectiveness of marketing strategies. If a company invests significantly in advertising and promotions, it may see an increase in its brand share. Conversely, if the brand share declines, it may signal that the company needs to reevaluate its approach, perhaps by enhancing product quality or improving customer service.Another important aspect of brand share is its influence on pricing power. Brands with a larger share often have more control over pricing, allowing them to maintain higher profit margins. For example, a leading beverage company with a brand share of 30% can set prices that reflect its perceived value in the eyes of consumers. In contrast, a smaller competitor with only a 5% brand share may struggle to raise prices without losing customers.Furthermore, brand share plays a significant role in attracting investors. Investors are generally more inclined to support companies with a robust brand share because it indicates a solid market position and potential for future growth. A strong brand share can lead to increased market confidence, making it easier for a company to secure funding for expansion or innovation.In conclusion, the concept of brand share is vital for any business looking to thrive in a competitive landscape. It provides insights into market performance, influences pricing strategies, and attracts investment. Companies must continuously monitor their brand share and adapt their strategies accordingly to ensure they remain relevant and successful in their respective markets. Understanding and leveraging brand share can ultimately lead to sustained growth and profitability, making it a key focus for any organization aiming for success.

在当今竞争激烈的市场中，理解品牌份额的概念对希望建立强大市场存在感的企业至关重要。品牌份额指的是一个公司的销售额与特定市场或产品类别的总销售额之间的百分比。这是一个关键指标，帮助企业评估其与竞争对手的表现，并了解其在行业中的地位。通过分析品牌份额，公司可以识别增长机会并做出明智的战略决策。例如，考虑一家智能手机制造商。如果该公司在一年内售出200万部手机，而市场总销售量达到1000万部，其品牌份额将为20%。这一数字不仅反映了公司的成功，还表明它在市场上相对于其他参与者的表现。更高的品牌份额表明更强的品牌存在感和客户忠诚度，这对长期可持续性至关重要。此外，随着时间的推移，监测品牌份额使企业能够跟踪其进展和营销策略的有效性。如果一家公司在广告和促销上投入大量资金，它可能会看到其品牌份额的增加。相反，如果品牌份额下降，则可能表明公司需要重新评估其方法，可能需要通过提高产品质量或改善客户服务来进行调整。品牌份额的另一个重要方面是其对定价权的影响。拥有较大份额的品牌通常对定价有更多控制权，使他们能够维持更高的利润率。例如，一家拥有30%品牌份额的领先饮料公司可以设定反映其在消费者眼中感知价值的价格。相比之下，一家只有5%品牌份额的小型竞争对手可能难以在不失去客户的情况下提高价格。此外，品牌份额在吸引投资者方面也发挥着重要作用。投资者通常更倾向于支持具有强大品牌份额的公司，因为这表明其市场地位稳固，未来增长潜力巨大。强大的品牌份额可以增强市场信心，使公司更容易获得扩张或创新所需的资金。总之，品牌份额的概念对任何希望在竞争环境中蓬勃发展的企业至关重要。它提供了市场表现的见解，影响定价策略，并吸引投资。公司必须不断监测其品牌份额，并相应调整其战略，以确保它们在各自市场中保持相关性和成功。理解和利用品牌份额最终可以导致持续的增长和盈利能力，使其成为任何追求成功的组织的关键焦点。