brand equity

简明释义

商标资产

英英释义

例句

1.Strong brand equity 品牌资产 can lead to customer loyalty and repeat purchases.

强大的品牌资产可以带来客户忠诚度和重复购买。

2.Investing in marketing can significantly enhance your brand equity 品牌资产 over time.

投资于市场营销可以在一定时间内显著增强你的品牌资产。

3.A positive consumer perception contributes to a higher brand equity 品牌资产 for the product.

积极的消费者认知有助于提高产品的品牌资产。

4.The company's strong brand equity 品牌资产 allowed it to charge higher prices than its competitors.

该公司的强大品牌资产使其能够收取比竞争对手更高的价格。

5.Many companies conduct surveys to measure their brand equity 品牌资产 among target audiences.

许多公司进行调查以衡量其在目标受众中的品牌资产。

作文

In today's highly competitive market, the concept of brand equity (品牌资产) has become increasingly important for businesses aiming to establish a strong presence and foster customer loyalty. Brand equity refers to the value that a brand adds to a product or service, which can significantly influence consumer purchasing decisions. This value is derived from several factors including brand awareness, perceived quality, brand associations, and brand loyalty.Firstly, brand awareness plays a crucial role in building brand equity (品牌资产). When consumers are familiar with a brand, they are more likely to consider it when making a purchase. For instance, well-known brands like Apple or Coca-Cola enjoy high levels of recognition, which contributes to their overall brand equity (品牌资产). Companies often invest heavily in marketing campaigns to enhance brand awareness, as it lays the foundation for establishing a loyal customer base.Secondly, perceived quality is another vital component of brand equity (品牌资产). Consumers tend to associate certain brands with higher quality products or services, which can lead to a willingness to pay a premium price. For example, luxury brands such as Gucci or Rolex have built their brand equity (品牌资产) on the perception of exclusivity and superior craftsmanship. This perceived quality not only boosts sales but also reinforces customer loyalty, as consumers are more likely to return to brands they trust.Additionally, brand associations contribute significantly to brand equity (品牌资产). These associations can include anything from a brand's logo and slogan to its values and mission. A strong positive association can enhance a brand's image and create emotional connections with consumers. For instance, Nike's association with athleticism and inspiration has helped it build substantial brand equity (品牌资产), making it a top choice for sports enthusiasts.Moreover, brand loyalty is perhaps the most critical aspect of brand equity (品牌资产). Loyal customers are not only likely to make repeat purchases but also advocate for the brand, influencing others to try it. Companies strive to cultivate this loyalty through excellent customer service, rewards programs, and consistent engagement. A classic example is Starbucks, which has successfully created a loyal customer base through its personalized service and community engagement, thereby enhancing its brand equity (品牌资产).In conclusion, understanding and leveraging brand equity (品牌资产) is essential for businesses seeking to thrive in a competitive landscape. By focusing on brand awareness, perceived quality, brand associations, and fostering brand loyalty, companies can significantly enhance their brand equity (品牌资产). As consumers continue to seek out brands that resonate with their values and offer quality experiences, the importance of brand equity (品牌资产) will only continue to grow, shaping the future of marketing and branding strategies.

在当今竞争激烈的市场中，品牌资产（brand equity）的概念变得愈发重要，企业希望建立强大的市场存在感并培养客户忠诚度。品牌资产指的是品牌为产品或服务增加的价值，这种价值可以显著影响消费者的购买决策。这种价值源于多个因素，包括品牌认知、感知质量、品牌联想和品牌忠诚度。首先，品牌认知在建立品牌资产（brand equity）方面发挥着至关重要的作用。当消费者对某个品牌熟悉时，他们更可能在购买时考虑该品牌。例如，像苹果或可口可乐这样的知名品牌享有高水平的认知度，这有助于提升它们的整体品牌资产（brand equity）。公司通常会在营销活动上投入大量资金，以提高品牌认知度，因为这为建立忠实客户基础奠定了基础。其次，感知质量是品牌资产（brand equity）另一个至关重要的组成部分。消费者往往将某些品牌与更高质量的产品或服务联系在一起，这可能导致他们愿意支付溢价。例如，奢侈品牌如古驰或劳力士在其品牌资产（brand equity）上建立在排他性和卓越工艺的认知之上。这种感知质量不仅推动销售，还增强客户的忠诚度，因为消费者更可能回到他们信任的品牌。此外，品牌联想对提升品牌资产（brand equity）也起着重要作用。这些联想可以包括从品牌的标志和口号到其价值观和使命等任何内容。强大的正面联想可以提升品牌形象，并与消费者建立情感联系。例如，耐克与运动和灵感的联想帮助其建立了可观的品牌资产（brand equity），使其成为运动爱好者的首选。此外，品牌忠诚度可能是品牌资产（brand equity）最关键的方面。忠实客户不仅更有可能重复购买，还会为品牌代言，影响他人尝试该品牌。公司通过优质的客户服务、奖励计划和持续的互动来努力培养这种忠诚度。一个经典的例子是星巴克，它通过个性化的服务和社区参与成功创建了忠实的客户基础，从而增强了其品牌资产（brand equity）。总之，理解和利用品牌资产（brand equity）对于希望在竞争激烈的环境中蓬勃发展的企业至关重要。通过关注品牌认知、感知质量、品牌联想和培养品牌忠诚度，公司可以显著提升其品牌资产（brand equity）。随着消费者继续寻求与他们的价值观相契合并提供优质体验的品牌，品牌资产（brand equity）的重要性只会不断增长，塑造未来的营销和品牌战略。