trade name

简明释义

商品名;商号

英英释义

例句

1.The trade name 商标名称 must be distinctive to qualify for trademark protection.

为了获得商标保护，trade name 商标名称 必须具有独特性。

2.The company registered its new product under the trade name 商标名称 'EcoClean'.

该公司以新产品的trade name 商标名称 'EcoClean' 注册。

3.A strong trade name 商标名称 can significantly enhance brand recognition.

一个强有力的trade name 商标名称 可以显著提升品牌认知度。

4.Our trade name 商标名称 is well-known in the industry for quality and reliability.

我们的trade name 商标名称 在行业内以质量和可靠性而闻名。

5.Before launching the product, we need to ensure that the trade name 商标名称 is not already in use.

在推出产品之前，我们需要确保trade name 商标名称 尚未被使用。

作文

In today's globalized economy, the concept of a trade name is fundamental to how businesses operate and market their products. A trade name, also known as a brand name, is the name under which a company conducts its business and sells its products or services. It is a crucial aspect of a company's identity and can significantly influence consumer perception and purchasing decisions. For instance, when people think of technology, names like Apple or Microsoft come to mind immediately. These trade names have become synonymous with innovation and quality, demonstrating how powerful a well-chosen trade name can be.The importance of a trade name extends beyond mere recognition; it encapsulates a company's reputation and values. A strong trade name can evoke trust and loyalty among consumers, making them more likely to choose that brand over competitors. For example, Coca-Cola has built an empire around its trade name, which represents not just a beverage but a lifestyle and a cultural phenomenon. The emotional connection that consumers have with such trade names can drive repeat business and referrals, which are vital for long-term success.Moreover, a trade name plays a critical role in legal contexts. Businesses must ensure that their trade name is unique and does not infringe on existing trademarks. This legal protection helps maintain the integrity of the trade name and prevents confusion in the marketplace. Companies often invest significant resources in protecting their trade names through trademark registration, which grants them exclusive rights to use that name within specific categories of goods or services.In addition to legal considerations, the marketing potential of a trade name cannot be overlooked. A catchy and memorable trade name can enhance advertising efforts and facilitate word-of-mouth marketing. For example, consider the trade name 'Google.' This name has become so ingrained in our daily lives that it is now a verb, illustrating how effective branding can lead to widespread recognition and usage. Companies often conduct extensive research to develop a trade name that resonates with their target audience while also reflecting the essence of their brand.Furthermore, the evolution of digital marketing has transformed how trade names are perceived and utilized. With social media and online platforms, companies can engage with their customers directly, allowing for real-time feedback and interaction. This dynamic environment necessitates that businesses remain vigilant about their trade names, as public perception can shift rapidly based on customer experiences and reviews. A negative incident can tarnish a trade name almost overnight, underscoring the need for effective reputation management.In conclusion, a trade name is more than just a label; it is a vital component of a company's identity, reputation, and marketing strategy. As businesses navigate the complexities of the modern marketplace, understanding the significance of their trade name is essential for building a successful brand. From legal protections to consumer loyalty, the implications of a trade name are far-reaching and require careful consideration and management. Ultimately, a well-crafted trade name can pave the way for a company's success and longevity in an ever-competitive landscape.

在当今全球化经济中，商标名称的概念是企业运营和市场营销产品的基础。商标名称，也被称为品牌名称，是公司开展业务和销售产品或服务的名称。它是公司身份的重要组成部分，能够显著影响消费者的认知和购买决策。例如，当人们想到科技时，苹果（Apple）或微软（Microsoft）等名称立即浮现在脑海中。这些商标名称已成为创新和质量的代名词，展示了一个精心选择的商标名称的强大力量。商标名称的重要性不仅仅体现在识别上；它还包含了公司的声誉和价值观。一个强大的商标名称能够在消费者中唤起信任和忠诚，使他们更有可能选择该品牌而不是竞争对手。例如，可口可乐（Coca-Cola）围绕其商标名称建立了一个帝国，该名称不仅代表一种饮料，更代表了一种生活方式和文化现象。消费者与这样的商标名称之间的情感联系可以推动重复购买和推荐，这对长期成功至关重要。此外，商标名称在法律环境中也发挥着关键作用。企业必须确保其商标名称是独特的，并且不侵犯现有商标。这种法律保护有助于维护商标名称的完整性，并防止市场上的混淆。公司通常会投入大量资源来保护其商标名称，通过商标注册获得在特定商品或服务类别内使用该名称的独占权。除了法律考虑外，商标名称的营销潜力也不容忽视。一个引人注目且易于记住的商标名称可以增强广告效果，并促进口碑营销。例如，考虑一下商标名称“谷歌”（Google）。这个名称已经深入我们的日常生活，甚至成为了一个动词，说明有效的品牌建设如何导致广泛的认可和使用。公司通常会进行广泛的研究，以开发一个与目标受众产生共鸣的商标名称，同时反映品牌的本质。此外，数字营销的演变改变了人们对商标名称的看法和利用方式。随着社交媒体和在线平台的兴起，公司可以直接与客户互动，允许实时反馈和交流。这种动态环境要求企业对其商标名称保持警惕，因为公众认知可能会因客户体验和评价而迅速变化。负面事件可能会在短时间内损害商标名称，突显了有效声誉管理的必要性。总之，商标名称不仅仅是一个标签；它是公司身份、声誉和营销策略的重要组成部分。随着企业在现代市场的复杂性中航行，理解其商标名称的重要性对于建立成功的品牌至关重要。从法律保护到消费者忠诚度，商标名称的影响深远，需要仔细考虑和管理。最终，一个精心设计的商标名称可以为公司在竞争激烈的市场中铺平成功和长久发展的道路。