trade name

简明释义

商号商品名

英英释义

A trade name is a name used by a company to identify its products or services in the marketplace, distinct from its legal business name.

商标名称是公司在市场上用于识别其产品或服务的名称,与其法律商业名称不同。

例句

1.After much deliberation, the team settled on a trade name 商标名 that reflected their brand values.

经过深思熟虑,团队最终选择了一个反映其品牌价值的trade name 商标名

2.The trade name 商标名 must be distinctive to qualify for trademark protection.

要获得商标保护,trade name 商标名 必须具有独特性。

3.The company decided to register its new product under the trade name 商标名 'EcoClean'.

该公司决定以新产品的trade name 商标名 'EcoClean' 注册。

4.Before launching, they ensured that the trade name 商标名 was not already in use by another business.

在发布之前,他们确保该trade name 商标名 没有被其他企业使用。

5.The trade name 商标名 'TechGuru' has become synonymous with quality in electronics.

trade name 商标名 'TechGuru' 已成为电子产品质量的代名词。

作文

In the world of business, the concept of a trade name is essential for both consumers and companies. A trade name, also known as a brand name, is the name under which a company conducts its business and markets its products or services. It serves as a distinctive identifier that helps to differentiate one business from another in a crowded marketplace. For instance, when we think of soft drinks, names like Coca-Cola or Pepsi immediately come to mind. These trade names not only represent the products but also convey the reputation and values associated with those companies.The importance of a trade name cannot be understated. It plays a vital role in branding and marketing strategies. A well-chosen trade name can evoke positive emotions, create memorable associations, and foster customer loyalty. Take Apple, for example. The trade name has become synonymous with innovation and quality in technology. Consumers are often willing to pay a premium for Apple products simply because of the strength of its trade name.Moreover, a trade name can significantly impact a company's legal standing. Registering a trade name provides legal protection against infringement and misuse by other businesses. This means that if a company has a registered trade name, it can take legal action against anyone who tries to use a similar name that could confuse consumers. This aspect of trade names highlights their value beyond mere marketing; they are crucial assets in a company's portfolio.However, creating a successful trade name is not without its challenges. Businesses must conduct thorough research to ensure that their chosen name is unique and not already in use. Additionally, the trade name should resonate with the target audience and align with the company's mission and vision. For example, a company that aims to promote eco-friendly products might choose a trade name that reflects sustainability and environmental consciousness.Furthermore, in today's digital age, a trade name must also be adaptable to online platforms. With the rise of e-commerce, having a trade name that is easily searchable and recognizable on the internet is crucial. Companies often invest in search engine optimization (SEO) strategies to enhance the visibility of their trade names online, ensuring that potential customers can easily find them amidst the vast sea of information available on the web.In conclusion, the concept of a trade name is multifaceted, encompassing aspects of branding, legal protection, and market recognition. A strong trade name can elevate a business, making it memorable and trustworthy in the eyes of consumers. As such, companies must invest time and resources into developing and protecting their trade names. In a competitive market, a well-crafted trade name can be the difference between success and failure, underscoring its significance in the business landscape.

在商业世界中,商号的概念对消费者和公司都是至关重要的。商号,也被称为品牌名称,是公司开展业务和营销其产品或服务时使用的名称。它作为一个独特的标识符,帮助在拥挤的市场中区分一家公司与另一家公司。例如,当我们想到软饮料时,像可口可乐或百事可乐这样的名称立刻浮现在脑海中。这些商号不仅代表产品,还传达了与这些公司相关的声誉和价值。商号的重要性不容小觑。它在品牌和营销策略中扮演着重要角色。一个精心挑选的商号可以唤起积极的情感,创造难忘的联想,并培养客户忠诚度。以苹果公司为例。这个商号已经成为技术创新和质量的代名词。消费者往往愿意为苹果产品支付溢价,仅仅因为其商号的强大。此外,商号还可以对公司的法律地位产生重大影响。注册商号可以提供对侵权和其他企业滥用的法律保护。这意味着,如果一家公司拥有注册的商号,它可以对任何试图使用可能混淆消费者的类似名称的人采取法律行动。这一商号的方面突显了它们超越营销的价值;它们是公司资产组合中的关键资产。然而,创建一个成功的商号并非没有挑战。企业必须进行彻底的研究,以确保所选名称是独特的且尚未被使用。此外,商号应与目标受众产生共鸣,并与公司的使命和愿景保持一致。例如,旨在推广环保产品的公司可能会选择一个反映可持续性和环境意识的商号。此外,在当今数字时代,商号还必须能够适应在线平台。随着电子商务的兴起,拥有一个在互联网上易于搜索和识别的商号至关重要。公司通常会投资于搜索引擎优化(SEO)策略,以提高其商号在网上的可见性,确保潜在客户能够在网络上浩瀚的信息海洋中轻松找到他们。总之,商号的概念是多方面的,涵盖了品牌、法律保护和市场认可等方面。一个强大的商号可以提升一家企业,使其在消费者眼中变得令人难忘和可信。因此,公司必须投入时间和资源来开发和保护他们的商号。在竞争激烈的市场中,一个精心制作的商号可以成为成功与失败之间的区别,突显了它在商业领域的重要性。