trade name

简明释义

商标名

英英释义

例句

1.The company registered its new product under the trade name 商标名称 'EcoClean'.

该公司以商标名称商标名称 'EcoClean' 注册了其新产品。

2.Before launching, the startup decided to change its trade name 商标名称 to better reflect its mission.

在推出之前，初创公司决定更改其商标名称商标名称 以更好地反映其使命。

3.When you search for a product, make sure to look for its trade name 商标名称 to find the official brand.

当你搜索产品时，确保查找其商标名称商标名称 以找到官方品牌。

4.The trade name 商标名称 of the software is widely recognized in the industry.

该软件的商标名称商标名称 在行业内广为人知。

5.The trade name 商标名称 can influence customer perception and brand loyalty.

商标名称商标名称 可以影响客户的认知和品牌忠诚度。

作文

In the world of business, the term trade name refers to the name under which a company conducts its operations and markets its products or services. It is an essential aspect of branding, as it helps consumers identify and differentiate one company from another. A trade name can be the same as a company's legal name, but often, businesses choose a more catchy or descriptive name to attract customers. For example, the trade name 'Coca-Cola' is widely recognized, while the legal name of the company is The Coca-Cola Company.The significance of a trade name cannot be overstated. It serves not only as a label for the products but also as a representation of the company's values, mission, and reputation. A strong trade name can create brand loyalty among consumers, leading to repeat purchases and long-term success. For instance, when people think of quality athletic wear, they often associate it with the trade name 'Nike'. This association is built on years of effective marketing and a commitment to product excellence.Moreover, a trade name plays a crucial role in marketing strategies. Companies invest heavily in advertising their trade names to build awareness and recognition. The more recognizable a trade name is, the easier it is for consumers to recall it when making purchasing decisions. This is why many businesses conduct extensive market research before finalizing their trade name. They want to ensure that it resonates with their target audience and conveys the right message.Legal protection is another vital aspect of a trade name. Businesses often register their trade names to protect them from being used by competitors. This legal registration ensures that no other entity can claim the same or a confusingly similar trade name, which could lead to consumer confusion. Trademark laws vary by country, but generally, a registered trade name provides a layer of security for businesses and helps maintain their brand integrity.In conclusion, the concept of a trade name is fundamental in the business landscape. It encompasses the identity of a company and its products, influences marketing strategies, and provides legal protection. As consumers, we may not always recognize the importance of a trade name, but it is a powerful tool that shapes our perceptions and choices in the marketplace. Understanding the role of a trade name can help us appreciate the complexities of branding and the efforts companies make to establish themselves in a competitive environment.

在商业世界中，术语trade name指的是公司进行运营和市场推广其产品或服务时所使用的名称。这是品牌建设的重要方面，因为它帮助消费者识别并区分一家公司的产品与另一家公司的产品。trade name可以与公司的法定名称相同，但通常企业会选择一个更吸引人或更具描述性的名称来吸引客户。例如，trade name“可口可乐”被广泛认可，而该公司的法定名称是可口可乐公司。trade name的重要性不容小觑。它不仅作为产品的标签，还代表了公司的价值观、使命和声誉。一个强大的trade name可以在消费者中创造品牌忠诚度，从而导致重复购买和长期成功。例如，当人们想到高品质的运动服时，他们常常将其与trade name“耐克”联系在一起。这种关联是基于多年的有效营销和对产品卓越性的承诺。此外，trade name在营销策略中发挥着至关重要的作用。公司在广告其trade names上投入巨资，以建立意识和认知度。一个trade name越容易被识别，消费者在做出购买决策时就越容易回忆起它。这就是为什么许多企业在最终确定其trade name之前会进行广泛的市场调研。他们希望确保它能与目标受众产生共鸣，并传达正确的信息。法律保护是trade name的另一个重要方面。企业通常会注册其trade names以保护其不被竞争对手使用。这种法律注册确保没有其他实体可以声称相同或混淆相似的trade name，这可能导致消费者混淆。商标法因国家而异，但一般来说，注册的trade name为企业提供了一层安全保障，并有助于维护其品牌完整性。总之，trade name的概念在商业环境中是基础性的。它涵盖了公司的身份及其产品，影响着营销策略，并提供法律保护。作为消费者，我们可能并不总是认识到trade name的重要性，但它是一个塑造我们在市场中感知和选择的强大工具。理解trade name的作用可以帮助我们欣赏品牌建设的复杂性以及公司在竞争环境中建立自己所付出的努力。