indorsement

简明释义

英[ɪnˈdɔːsmənt]美[ɪnˈdɔrsmənt]

n. [金融]背书；认可；担保（等于 endorsement）

英英释义

单词用法

同义词

反义词

例句

1.A restrictive indorsement gives the indorsee the right to receive payment of the bill and to sue any party thereto that his indorser could have sued.

有限制背书赋予被背书人收取汇票款项及起诉其背书人所能起诉之任何一方之权利；

2.Negotiation of bill depends mainly on indorsement besides delivery.

票据流通除了交付转让外，主要是通过背书转让完成的。

3.The form of the indorsement James USES will also affect future attempts to negotiate the instrument.

詹姆斯的背书形式也会影响今后使该票据流通的努力。

4.A bill payable to order is negotiated by the indorsement of the holder completed by delivery.

按照记名人指示付款之汇票，凭执票人背书后交付而构成流通转让。

5.And hear the indorsement of all, and do not object to it.

只听到称心和如意，决不敢有所反对。

6.Not only is the amount in excess of the maximum sum the bank can loan any individual legally, but it is absolutely without indorsement or security.

问题不仅在于数目超过了银行发放私人贷款的最高限额，而且既无担保，又无抵押。

7.It must be an indorsement of the entire bill.

它须为汇票全额之背书。

8.The bank required an indorsement on the check before cashing it.

银行要求在支票上进行背书才能兑现。

9.The teacher's indorsement helped the student secure a scholarship.

老师的推荐帮助学生获得了奖学金。

10.Without a proper indorsement, the contract was considered invalid.

没有适当的背书，合同被视为无效。

11.Her indorsement of the candidate boosted his chances in the election.

她对候选人的支持提高了他在选举中的机会。

12.An indorsement from a reputable organization can enhance your business's credibility.

来自知名组织的认可可以增强您企业的信誉。

作文

In the world of business and marketing, the term indorsement plays a crucial role in shaping consumer perceptions and influencing purchasing decisions. An indorsement is essentially a public declaration of support for a product, service, or brand, often made by a well-known personality or expert in a particular field. This can take various forms, including celebrity endorsements, expert reviews, or even testimonials from satisfied customers. The effectiveness of an indorsement lies in its ability to create trust and credibility, which are essential components in the decision-making process of consumers.One of the most notable aspects of indorsement is the emotional connection it fosters between the brand and the consumer. When a beloved celebrity endorses a product, fans often feel a sense of loyalty and trust towards that brand, believing that if their idol supports it, it must be worth trying. For example, when a famous athlete promotes a sports drink, their followers may be more inclined to purchase it, associating the product with the athlete's success and lifestyle. This phenomenon highlights the power of indorsement in leveraging social influence to drive sales.Moreover, indorsement can significantly enhance a brand's visibility and reach. In today's digital age, social media platforms have amplified the impact of indorsement. A single tweet or Instagram post from a popular influencer can reach millions of followers within seconds, creating a ripple effect that can lead to increased brand awareness and engagement. Companies are increasingly recognizing the value of collaborating with influencers who align with their brand values and target audience, as this can lead to authentic connections that resonate with consumers.However, the effectiveness of indorsement is not guaranteed. Consumers are becoming more discerning and skeptical of traditional advertising methods, including celebrity endorsements. They are more likely to research products and seek out genuine reviews before making a purchase. As a result, brands must ensure that their indorsement strategies are authentic and transparent. This means choosing endorsers who genuinely believe in the product and have a real connection to it, rather than simply endorsing it for financial gain.Additionally, the potential backlash from a poorly chosen indorsement can tarnish a brand's reputation. If an endorser is involved in a scandal or controversy, it can reflect negatively on the brand they represent. Therefore, companies must conduct thorough research and consider the long-term implications of their indorsement partnerships.In conclusion, indorsement is a powerful tool in the arsenal of marketers and businesses. It has the potential to build trust, enhance visibility, and influence consumer behavior. However, it must be approached with caution and authenticity to be truly effective. As the landscape of marketing continues to evolve, understanding the nuances of indorsement will remain essential for brands looking to connect with their audience and thrive in a competitive marketplace.

在商业和市场营销的世界中，术语indorsement在塑造消费者认知和影响购买决策方面发挥着至关重要的作用。indorsement本质上是对产品、服务或品牌的公开支持声明，通常由某个特定领域的知名人士或专家进行。这可以采取多种形式，包括名人代言、专家评论或甚至满意客户的推荐。indorsement的有效性在于它能够创造信任和可信度，而这些在消费者的决策过程中是必不可少的组成部分。indorsement的一个显著特点是它在品牌与消费者之间建立的情感联系。当一位受欢迎的名人代言一款产品时，粉丝往往会对该品牌产生忠诚感和信任感，认为如果他们的偶像支持它，那么一定值得尝试。例如，当一位著名运动员推广一种运动饮料时，他们的追随者可能更倾向于购买，因为他们将该产品与运动员的成功和生活方式联系在一起。这一现象突显了indorsement在利用社会影响力推动销售方面的力量。此外，indorsement可以显著增强品牌的知名度和覆盖面。在当今数字时代，社交媒体平台放大了indorsement的影响力。一条来自流行影响者的推文或Instagram帖子可以在几秒钟内触及数百万的关注者，从而产生涟漪效应，导致品牌意识和参与度的提升。公司越来越认识到与其品牌价值和目标受众一致的影响者合作的价值，因为这可以形成与消费者产生共鸣的真实连接。然而，indorsement的有效性并不是保证的。消费者对传统广告方法，包括名人代言，变得越来越挑剔和怀疑。他们更有可能在购买之前研究产品并寻找真实的评论。因此，品牌必须确保他们的indorsement策略是真实和透明的。这意味着选择那些真正相信产品并与之有真实联系的代言人，而不仅仅是为了经济利益而代言。此外，来自不当选择的indorsement可能会损害品牌的声誉。如果代言人卷入丑闻或争议，这可能会对他们所代表的品牌产生负面影响。因此，公司必须进行彻底的研究，并考虑其indorsement合作关系的长期影响。总之，indorsement是市场营销人员和企业工具箱中的一种强大工具。它有潜力建立信任、增强可见性和影响消费者行为。然而，它必须以谨慎和真实的方式进行，以便真正有效。随着市场营销环境的不断演变，理解indorsement的细微差别将对希望与受众建立联系并在竞争激烈的市场中蓬勃发展的品牌保持至关重要。