product name

简明释义

货品名称

英英释义

例句

1.The product name 产品名称 is displayed on the packaging.

包装上显示了产品名称。

2.Can you provide the product name 产品名称 for the item you want to order?

你能提供你想要订购的物品的产品名称吗？

3.Make sure the product name 产品名称 matches the SKU in our system.

确保产品名称与我们系统中的SKU匹配。

4.Please enter the product name 产品名称 in the search bar.

请在搜索栏中输入产品名称。

5.The product name 产品名称 needs to be catchy to attract customers.

为了吸引顾客，产品名称需要引人注目。

作文

In today's highly competitive market, the importance of a strong product name cannot be overstated. A product name is not just a label; it is the first impression that potential customers have of a product. It encapsulates the essence of what the product represents and can significantly influence purchasing decisions. This essay will explore the significance of a well-chosen product name, how it affects branding, and the psychological impact it can have on consumers.First and foremost, a good product name should be memorable and easy to pronounce. When consumers encounter a new product, they are more likely to remember names that are catchy and straightforward. For example, consider the success of brands like Coca-Cola or Nike. Their product names are not only easy to say but also evoke certain feelings and associations in the minds of consumers. A memorable product name can lead to word-of-mouth marketing, where satisfied customers share their experiences with friends and family, further enhancing the visibility of the product.Moreover, a product name plays a crucial role in branding. It is often the centerpiece of a brand's identity and can convey important information about the product's features or benefits. For instance, a tech company launching a new smartphone might choose a product name that reflects its innovative technology, such as "SmartVision". This name not only highlights the smart features of the phone but also positions the brand as forward-thinking and modern. In contrast, a poorly chosen product name can lead to confusion or negative perceptions, potentially harming the brand's reputation.The psychological impact of a product name should also not be underestimated. Research has shown that certain words can trigger specific emotions or thoughts in consumers. For example, using the word "natural" in a product name can evoke feelings of health and wellness, making it more appealing to health-conscious buyers. Similarly, names that suggest luxury or exclusivity, such as "Elite" or "Prestige", can attract consumers looking for high-end products. Therefore, marketers must carefully consider the connotations of the words they use when creating a product name.Additionally, cultural factors play a significant role in how a product name is perceived. A name that works well in one market may not resonate in another due to cultural differences. For instance, a product name that sounds appealing in English may have an unintended negative meaning in another language. Companies must conduct thorough research to ensure that their product names are culturally appropriate and do not offend potential customers.In conclusion, the significance of a well-crafted product name cannot be ignored in the realm of marketing and branding. It serves as the first point of contact between a product and its potential customers, influencing their perceptions and decisions. A memorable, meaningful, and culturally sensitive product name can enhance brand recognition, foster customer loyalty, and ultimately drive sales. As businesses continue to innovate and introduce new products, the art of naming will remain a critical aspect of successful marketing strategies.

在当今竞争激烈的市场中，一个强有力的产品名称的重要性不容小觑。产品名称不仅仅是一个标签；它是潜在客户对产品的第一印象。它概括了产品所代表的本质，并能显著影响购买决策。本文将探讨一个精心挑选的产品名称的重要性，它如何影响品牌，以及它对消费者的心理影响。首先，一个好的产品名称应该是令人难忘且易于发音。当消费者遇到新产品时，他们更容易记住那些朗朗上口且简单的名称。例如，考虑可口可乐或耐克等品牌的成功。它们的产品名称不仅易于说，而且在消费者心中唤起特定的感觉和联想。一个令人难忘的产品名称可以带来口碑营销，满意的客户会与朋友和家人分享他们的体验，进一步提升产品的知名度。此外，产品名称在品牌塑造中扮演着至关重要的角色。它通常是品牌身份的核心，可以传达有关产品特征或好处的重要信息。例如，一家科技公司推出一款新智能手机时，可能会选择一个反映其创新技术的产品名称，如“SmartVision”。这个名称不仅突出了手机的智能功能，还将品牌定位为前卫和现代。相反，一个选择不当的产品名称可能会导致混淆或负面看法，从而潜在地损害品牌声誉。产品名称的心理影响也不容小觑。研究表明，某些词语可以在消费者心中引发特定的情感或想法。例如，在产品名称中使用“天然”一词可以唤起健康和幸福的感觉，使其对注重健康的买家更具吸引力。同样，暗示奢华或独特性的名称，如“Elite”或“Prestige”，可以吸引寻找高端产品的消费者。因此，营销人员在创建产品名称时必须仔细考虑所用词汇的内涵。此外，文化因素在产品名称的感知中也发挥着重要作用。在一个市场上表现良好的名称在另一个市场上可能由于文化差异而产生不同的效果。例如，一个听起来很吸引人的产品名称在另一种语言中可能具有意想不到的负面含义。公司必须进行彻底的研究，以确保它们的产品名称在文化上是合适的，不会冒犯潜在客户。总之，在营销和品牌领域，一个精心设计的产品名称的重要性不容忽视。它作为产品与潜在客户之间的第一接触点，影响着他们的看法和决策。一个令人难忘、有意义且文化敏感的产品名称能够增强品牌认知度，培养客户忠诚度，并最终推动销售。随着企业不断创新并推出新产品，命名的艺术将继续是成功营销策略的关键方面。