mark down

简明释义

记下

英英释义

例句

1.During the sale, all items will be marked down by at least 30%.

在促销期间，所有商品的价格将至少降价30%。

2.Please mark down your answers on the answer sheet.

请在答题纸上写下你的答案。

3.The manager decided to mark down the performance review scores for those who excelled.

经理决定为表现优秀的员工降低绩效评估分数。

4.The store decided to mark down the prices of winter clothing to clear out inventory.

商店决定将冬季服装的价格降价以清理库存。

5.I need to mark down the important dates in my calendar.

我需要在日历上标记下重要日期。

作文

In the world of retail and sales, understanding how to effectively manage pricing strategies is crucial. One common practice that businesses use is to mark down their products. To mark down means to reduce the selling price of an item, often to encourage sales or clear out inventory. This strategy can be particularly useful during seasonal changes or when a new product line is introduced. For example, a clothing store might mark down winter coats in early spring to make room for summer apparel. The decision to mark down an item is not taken lightly. Retailers must consider various factors before implementing a price reduction. These factors include the item's demand, the cost of goods sold, and the overall health of the business. If a product is not selling well, a retailer may decide to mark down the price to attract more customers. However, if the item is still in high demand, they may choose to maintain the price to maximize profits.Additionally, marking down prices can also influence consumer behavior. Shoppers are often drawn to sales and discounts, which can create a sense of urgency to purchase. For instance, if a customer sees that a jacket they have been eyeing has been marked down from $100 to $70, they may feel compelled to buy it before the sale ends. This psychological effect is a powerful tool that retailers leverage to increase sales volume.On the flip side, frequent mark downs can lead to a perception of lower quality or value. Customers may begin to associate a brand with constant sales and discounts, which can undermine its prestige. Therefore, businesses must strike a balance between offering competitive prices and maintaining their brand image. Moreover, the timing of a mark down is also critical. Retailers often plan their markdowns around holidays, back-to-school seasons, or other significant shopping events. This strategic timing ensures that they can attract the maximum number of customers. For example, many stores will mark down items after Christmas to clear out excess inventory, knowing that many consumers are looking for bargains during this period.In conclusion, the practice of marking down prices is a vital component of retail strategy. It not only helps businesses manage their inventory but also influences consumer purchasing decisions. However, retailers must approach this tactic thoughtfully to avoid potential pitfalls. Understanding when and how to mark down can significantly impact a company's bottom line and overall success in the competitive market. By carefully analyzing market trends and consumer behavior, businesses can utilize mark downs effectively to drive sales while preserving their brand integrity.

在零售和销售的世界中，有效管理定价策略至关重要。企业常用的一种做法是对其产品进行降价。降价意味着降低商品的售价，通常是为了促进销售或清理库存。这一策略在季节性变化或新产品系列推出时特别有用。例如，一家服装店可能会在初春时对冬季外套进行降价，以腾出空间给夏季服装。对商品进行降价的决定并非轻而易举。零售商在实施价格调整之前必须考虑各种因素。这些因素包括商品的需求、商品成本以及企业的整体健康状况。如果某个产品销售不佳，零售商可能决定对其进行降价以吸引更多顾客。然而，如果该商品仍然需求旺盛，他们可能选择维持价格以最大化利润。此外，降价还会影响消费者行为。购物者通常会被促销和折扣所吸引，这可以创造出购买的紧迫感。例如，如果顾客看到他们一直关注的一件夹克从100美元降价到70美元，他们可能会感到必须在促销结束前购买。这种心理效应是零售商利用的强大工具，以增加销售量。另一方面，频繁的降价可能会导致对品牌质量或价值的认知下降。顾客可能会开始将某个品牌与持续的促销和折扣联系在一起，这可能会削弱其声望。因此，企业必须在提供竞争价格和维护品牌形象之间找到平衡。此外，降价的时机也至关重要。零售商通常会围绕假期、返校季或其他重要购物活动来规划降价。这种战略时机确保他们能够吸引最多的顾客。例如，许多商店会在圣诞节后对商品进行降价，以清理多余的库存，知道许多消费者在这个时期寻找便宜货。总之，降价是一项零售策略的重要组成部分。它不仅帮助企业管理库存，还影响消费者的购买决策。然而，零售商必须谨慎对待这一策略，以避免潜在的陷阱。了解何时以及如何进行降价可以显著影响公司的盈利能力和在竞争市场中的整体成功。通过仔细分析市场趋势和消费者行为，企业可以有效利用降价来推动销售，同时保持品牌的完整性。