rebadged

简明释义

英[ˌriːˈbædʒd]美[ˌriˈbædʒd]

重贴商标

英英释义

单词用法

同义词

反义词

例句

1.As Adam Jonas of Morgan Stanley points out, there is no certainty that American customers will flock to buy rebadged small Fiats.

如摩根·士丹利的亚当琼纳斯所指出，还无法确定美国消费者是否会蜂拥地去买换了商标的小型菲亚特车。

2.As Adam Jonas of Morgan Stanley points out, there is no certainty that American customers will flock to buy rebadged small Fiats.

如摩根·士丹利的亚当琼纳斯所指出，还无法确定美国消费者是否会蜂拥地去买换了商标的小型菲亚特车。

3.The electronics store offers a rebadged 重新贴标 laptop at a lower price.

这家电子产品商店提供一款价格更低的重新贴标笔记本电脑。

4.After the merger, the company decided to sell rebadged 重新贴标 products under its own name.

合并后，公司决定以自己的名字出售重新贴标的产品。

5.The smartphone brand was caught selling a rebadged 重新贴标 device from another manufacturer.

这家智能手机品牌被发现销售一款来自其他制造商的重新贴标设备。

6.Many cars on the market are simply rebadged 重新贴标 variants of each other.

市场上许多汽车实际上只是彼此的重新贴标变种。

7.The new model is just a rebadged 重新贴标 version of the old one.

这个新型号只是旧型号的一个重新贴标版本。

作文

In the world of business and marketing, companies often seek innovative ways to refresh their product lines and attract new customers. One strategy that has gained popularity in recent years is the practice of rebranding products, sometimes referred to as being rebadged. This term means that a product is given a new name or brand identity, even though it may be essentially the same as the previous version. The process of rebadging can serve various purposes, from revitalizing a stagnant product to appealing to a different demographic. For instance, consider the automotive industry, where manufacturers frequently rebadge vehicles across different brands. A car model might be sold under multiple brand names, each with its unique marketing approach. This practice allows companies to maximize their market reach without incurring the costs of developing entirely new models. By rebadging, a manufacturer can leverage the existing design and engineering while presenting it as a fresh offering to consumers.Moreover, rebadging can also be seen in the technology sector. Many electronic devices are produced by a single manufacturer but are sold under various brand names. For example, a smartphone might be designed by one company but branded differently for various retailers. This allows companies to cater to specific market segments and consumer preferences. The rebadged products may have slight variations in features or packaging, but they often share the same core technology. The effectiveness of rebadging heavily relies on how well the new branding resonates with the target audience. A successful rebadged product can lead to increased sales and customer loyalty, while a poorly executed rebranding effort can confuse consumers and damage a brand's reputation. Therefore, companies must conduct thorough market research to understand the needs and desires of their consumers before embarking on a rebadging initiative.Additionally, rebadging is not limited to physical products; it can also apply to services. For instance, a financial institution may offer the same banking services under different brand names to target various customer segments. This strategy allows them to create tailored marketing campaigns that speak directly to the interests of each group, thereby increasing engagement and customer satisfaction.In conclusion, the concept of rebadged products is a strategic tool used by companies to enhance their market presence and appeal to diverse consumer bases. Whether in the automotive, technology, or service industries, rebadging allows businesses to innovate without starting from scratch. As markets evolve and consumer preferences shift, the ability to rebadge effectively will continue to be an essential component of successful branding and marketing strategies. Understanding the implications of rebadging can provide valuable insights into how businesses operate and adapt in today’s competitive landscape.

在商业和市场营销的世界中，公司经常寻求创新的方法来刷新他们的产品线并吸引新客户。近年来，越来越流行的一种策略是对产品进行重新品牌化的做法，有时称为rebadged。这个术语意味着一个产品被赋予了新的名称或品牌身份，即使它可能与之前的版本基本相同。rebadging的过程可以服务于各种目的，从振兴停滞不前的产品到吸引不同的人群。例如，考虑汽车行业，制造商经常在不同品牌之间rebadge车辆。一款汽车模型可能在多个品牌名称下销售，每个品牌都有其独特的营销方式。这种做法使公司能够最大化市场覆盖面，而无需承担开发全新模型的成本。通过rebadging，制造商可以利用现有的设计和工程，同时将其作为新鲜的产品呈现给消费者。此外，rebadging在科技领域也可以看到。许多电子设备由单一制造商生产，但以不同的品牌名称出售。例如，一款智能手机可能由一家公司设计，但为各种零售商以不同的品牌命名。这使得公司能够迎合特定市场细分和消费者偏好。rebadged的产品可能在功能或包装上有轻微的变化，但它们通常共享相同的核心技术。rebadging的有效性在很大程度上依赖于新品牌与目标受众的共鸣程度。成功的rebadged产品可以导致销售和客户忠诚度的增加，而执行不当的重新品牌化努力可能会混淆消费者并损害品牌声誉。因此，公司在开展rebadging计划之前，必须进行彻底的市场研究，以了解消费者的需求和愿望。此外，rebadging不仅限于实体产品；它也可以适用于服务。例如，金融机构可能会以不同的品牌名称提供相同的银行服务，以便针对不同的客户群体。这一策略使他们能够创建量身定制的营销活动，直接与每个群体的兴趣对话，从而增加参与度和客户满意度。总之，rebadged产品的概念是公司用来增强市场存在感和吸引多样化消费者基础的一种战略工具。无论是在汽车、科技还是服务行业，rebadging使企业能够在不从头开始的情况下进行创新。随着市场的发展和消费者偏好的变化，有效的rebadging能力将继续成为成功品牌和营销策略的关键组成部分。理解rebadging的含义可以为我们提供关于企业如何在当今竞争激烈的环境中运营和适应的宝贵见解。