cannibalise

简明释义

英[/ˈkæn.ɪ.bə.laɪz/]美[/ˈkæn.ɪ.bə.laɪz/]

vt. 拚修（=cannibalize）

第 三 人 称 单 数 c a n n i b a l i s e s

现 在 分 词 c a n n i b a l i s i n g

过 去 式 c a n n i b a l i s e d

过 去 分 词 c a n n i b a l i s e d

英英释义

单词用法

同义词

反义词

例句

1."BT went through a massive restructuring, mostly in its mindset-are you willing to cannibalise yourself?" says Ben Verwaayen, BT's boss.

英国电信的老板Ben Verwaayen说，“英国电信进行了大量的重建，大多数是在其思想上，你是否愿意自我调拨？”

2.Network operators have been notoriously reluctant to allow Skype services on their mobile handsets, fearing it will cannibalise revenue earned from traditional voice calls.

众所周知，网络运营商担心会影响传统呼叫业务收入，因此十分勉强地允许手机Skype服务。

3.The fish tend to cannibalise when young or die in shipping, so anyone who starts a farm needs cash, patience and a stomach for risk.

幼鱼往往互相蚕食或者在运输过程中死亡，所以无论谁想经营人工养殖场，他都需要大笔资金，耐心和应对风险的能力。

4.Firms may also choose to cannibalise their own products by producing marginally improved products.

各公司还可能以生产稍有改进的产品来取代他们自己的原产品。

5.Many people, even some within the company, thought this would cannibalise Amazon's own sales.

许多人，甚至是公司里的一些人，认为这是在瓜分amazon自己的销售额。

6.Historically, firms have found it hard to cannibalise their own products.

从历史上来看，要取代自己的产品对各公司来说是很艰难的。

7.New pictures show that polar bears are beginning to cannibalise each other as global warming destroys its hunting grounds.

最近拍摄到的照片显示，由于全球变暖导致猎食地消失，北极熊开始捕食同类。

8.Network operators have been notoriously reluctant to allow Skype services on their mobile handsets, fearing it will cannibalise revenue earned from traditional voice calls.

众所周知，网络运营商担心会影响传统呼叫业务收入，因此十分勉强地允许手机Skype服务。

9.The company is worried that the new service will cannibalise its traditional revenue streams.

公司担心新服务会蚕食其传统的收入来源。

10.The marketing team is concerned that the campaign could cannibalise their other initiatives.

市场团队担心这项活动可能会蚕食他们的其他计划。

11.By introducing a cheaper alternative, they risk cannibalising their premium brand.

通过推出更便宜的替代品，他们冒着蚕食高端品牌的风险。

12.If we launch this product too soon, it could cannibalise our existing offerings.

如果我们过早推出这个产品，它可能会蚕食我们现有的产品。

13.The new smartphone model might cannibalise the sales of the older version.

新款智能手机可能会蚕食旧款的销量。

作文

In today's fast-paced business environment, companies are constantly seeking ways to innovate and stay ahead of their competitors. However, this relentless pursuit of innovation can sometimes lead to unintended consequences, one of which is the tendency for a company to cannibalise its own products. The term cannibalise (中文释义: 自相残杀) refers to a situation where a new product or service eats into the sales of an existing one within the same company. While this may seem counterproductive, it can also be a strategic move if managed correctly.For instance, consider a tech company that launches a new smartphone model with advanced features. If the new model is significantly better than its predecessor, customers may choose to purchase the latest version instead of the older one. As a result, the sales of the older model may decline sharply, leading to a scenario where the new product cannibalises the sales of the existing product. This phenomenon can be observed in various industries, especially in technology, where rapid advancements often render older products obsolete.On one hand, cannibalisation can be detrimental to a company's overall revenue, as it may lead to a decrease in the sales of established products. Companies must carefully assess the potential impact of introducing new products on their existing line-up. If not managed properly, this could result in significant losses and confusion among consumers who may feel overwhelmed by too many options.On the other hand, cannibalising one's own products can also be seen as a necessary evil in the pursuit of progress. In a highly competitive market, failing to innovate can lead to a loss of market share to competitors. By introducing new and improved products, companies can maintain their relevance and attract new customers, even if it means sacrificing some sales from their existing offerings. This is particularly important in industries where consumer preferences change rapidly, and companies must adapt to survive.Moreover, cannibalisation can provide valuable insights into consumer behavior. When a new product successfully cannibalises an older one, it often indicates that the new offering resonates more with the target audience. This feedback can help companies refine their product development strategies and better understand what customers truly want.In conclusion, while the act of cannibalising one's own products may appear risky, it can also be a strategic decision that fosters innovation and growth. Companies must strike a balance between introducing new products and maintaining their existing lines to ensure long-term success. Understanding the implications of cannibalisation is crucial for businesses aiming to thrive in a competitive landscape. Ultimately, the ability to adapt and evolve is what separates successful companies from those that fail to keep up with the changing demands of the market.

在当今快节奏的商业环境中，公司不断寻求创新的方法，以保持领先于竞争对手。然而，这种对创新的不懈追求有时会导致意想不到的后果，其中之一是公司倾向于自相残杀自己的产品。术语自相残杀指的是一种情况，其中新产品或服务侵蚀了同一公司现有产品的销售。虽然这看起来似乎是适得其反，但如果管理得当，它也可以是一种战略举措。例如，考虑一家科技公司推出一款具有先进功能的新智能手机型号。如果新型号显著优于其前身，消费者可能会选择购买最新版本，而不是旧款。因此，旧型号的销售可能会急剧下降，导致一种情况，即新产品自相残杀了现有产品的销售。这种现象可以在各个行业中观察到，尤其是在技术领域，快速的进步往往使旧产品变得过时。一方面，自相残杀可能对公司的整体收入造成损害，因为这可能导致现有产品的销售下降。公司必须仔细评估新产品推出对其现有产品线的潜在影响。如果管理不当，这可能导致重大损失和消费者的困惑，因为他们可能会感到被过多的选择所淹没。另一方面，自相残杀自己的产品也可以被视为在追求进步过程中的必要之恶。在竞争激烈的市场中，未能创新可能导致市场份额的丧失。通过推出新产品和改进的产品，公司可以保持其相关性并吸引新客户，即使这意味着牺牲一些现有产品的销售。这在消费者偏好快速变化的行业中尤为重要，公司必须适应才能生存。此外，自相残杀还可以提供有关消费者行为的宝贵见解。当新产品成功地自相残杀旧产品时，通常表明新产品更能引起目标受众的共鸣。这种反馈可以帮助公司完善其产品开发策略，更好地理解客户真正想要的东西。总之，尽管自相残杀自己产品的行为看似风险很大，但它也可以是促进创新和增长的战略决策。公司必须在推出新产品和维护现有产品之间找到平衡，以确保长期成功。理解自相残杀的影响对于希望在竞争激烈的市场中蓬勃发展的企业至关重要。最终，适应和发展能力是将成功公司与未能跟上市场变化需求的公司区分开来的关键。