cut rate

简明释义

减费、减价

英英释义

例句

1.The hotel offered a special promotion with a cut rate for early bookings.

这家酒店提供了一个提前预订的特价优惠，价格为折扣价。

2.The store is selling last season's clothes at a cut rate to clear out inventory.

为了清理库存，这家商店正在以折扣价出售上个季节的衣服。

3.Many travelers are looking for cut rates on flights during the holiday season.

许多旅行者在假期期间寻找航班的折扣价。

4.The gym is offering a cut rate membership for students.

这家健身房为学生提供了折扣价的会员资格。

5.You can find cut rates on electronics during Black Friday sales.

在黑色星期五的促销中，你可以找到电子产品的折扣价。

作文

In today's competitive market, businesses are constantly seeking ways to attract customers and increase sales. One common strategy that companies employ is to offer products or services at a lower price than their competitors. This practice is often referred to as a cut rate pricing strategy. The term cut rate means to reduce the price of goods or services significantly, often below the standard market price. While this approach can be effective in drawing in customers, it also comes with its own set of challenges and implications.To understand the impact of cut rate pricing, we need to consider both the advantages and disadvantages. On one hand, offering a cut rate can lead to increased sales volume. When customers see that a product is available at a lower price, they may be more inclined to make a purchase. This is particularly true in industries where price sensitivity is high, such as retail or hospitality. For example, a hotel that offers a cut rate for a limited time might attract more guests, filling rooms that would otherwise remain empty.Additionally, a cut rate strategy can help businesses gain market share quickly. By underpricing competitors, a company can position itself as a more attractive option for consumers. This tactic can be especially beneficial for new businesses trying to establish themselves in a crowded marketplace. However, while a cut rate can drive initial sales, it is crucial for businesses to consider the long-term effects of this strategy.One major drawback of cut rate pricing is the potential for decreased profit margins. When companies sell their products at lower prices, they must either cut costs elsewhere or accept lower profits. This can lead to financial strain, especially if the cut rate is not sustainable over time. Furthermore, consumers may come to expect lower prices and may be unwilling to pay full price in the future. This can create a cycle where businesses feel pressured to continue offering cut rate prices, ultimately harming their profitability.Another concern with cut rate pricing is the perception of quality. Consumers often associate lower prices with lower quality. If a business consistently uses a cut rate strategy, it may inadvertently damage its brand image. Customers might question the value of the product or service, believing that it cannot be of high quality if it is priced so low. This perception can be difficult to change, even if the company later decides to raise prices.In conclusion, while a cut rate pricing strategy can be an effective way to attract customers and increase sales, it is essential for businesses to weigh the pros and cons carefully. The immediate benefits of increased traffic and market share must be balanced against the potential long-term consequences of reduced profit margins and altered consumer perceptions. Ultimately, businesses should strive to find a pricing strategy that reflects their brand values while also meeting the needs of their target market. By doing so, they can achieve sustainable growth without relying solely on cut rate pricing tactics.

在当今竞争激烈的市场中，企业不断寻求吸引顾客和增加销售的方法。公司采用的一种常见策略是以低于竞争对手的价格提供产品或服务。这种做法通常被称为cut rate定价策略。cut rate一词的意思是大幅降低商品或服务的价格，通常低于市场标准价格。虽然这种方法在吸引顾客方面可能有效，但它也带来了自身的一系列挑战和影响。要理解cut rate定价的影响，我们需要考虑其优缺点。一方面，提供cut rate可能会导致销售量增加。当顾客看到某个产品的价格较低时，他们可能更倾向于购买。特别是在零售或酒店等价格敏感性高的行业，这种情况尤为明显。例如，一家酒店如果在有限时间内提供cut rate，可能会吸引更多的客人，填满原本会空着的房间。此外，cut rate策略还可以帮助企业快速获得市场份额。通过低于竞争对手的价格，公司可以将自己定位为消费者更具吸引力的选择。这一策略对于试图在拥挤市场中立足的新企业尤其有利。然而，尽管cut rate可以推动初期销售，但企业必须考虑这一策略的长期效果。cut rate定价的一个主要缺点是利润率可能下降。当企业以较低的价格出售产品时，它们必须在其他地方削减成本，或者接受较低的利润。这可能导致财务压力，尤其是当cut rate不可持续时。此外，消费者可能会期待更低的价格，未来可能不愿意支付全价。这可能造成企业感到被迫继续提供cut rate价格，从而最终损害其盈利能力。另一个关于cut rate定价的担忧是对质量的看法。消费者通常将较低的价格与较低的质量联系在一起。如果一家企业持续采用cut rate策略，它可能会无意中损害其品牌形象。顾客可能会质疑产品或服务的价值，认为如果价格如此之低，就一定不是高质量的。这种看法可能很难改变，即使公司后来决定提高价格。总之，虽然cut rate定价策略可以有效吸引顾客并增加销售，但企业必须仔细权衡利弊。增加流量和市场份额的即时好处必须与利润率下降和消费者认知变化的潜在长期后果相平衡。最终，企业应努力找到一种反映其品牌价值的定价策略，同时满足目标市场的需求。通过这样做，他们可以实现可持续增长，而不必仅仅依赖于cut rate定价策略。