tagline

简明释义

英[ˈtæɡ.laɪn]美[ˈtæɡ.laɪn]

n. 标语；品牌口号

英英释义

单词用法

同义词

反义词

例句

1.Creative work will use the tagline 'Look sharp, live smart'.

创意活动将启用‘外表入时，生活精明’的品牌标语。

2.When they think of the term brand, generally an image or a symbol such as a logo, or a tagline come to mind.

当人们想到品牌这一词时，一般会在头脑中浮现出如徽标或者广告语一类的影像或是标记。

3.Famous film franchises may start early campaigns with cryptic posters that only display the tagline for the franchise, and nothing else.

著名的系列电影可能会用颇具神秘感的海报进行早期宣传，上面除了口号以外什么都没有。

4.If you are going to use a tagline, you could also consider adding it to the title tag of your website.

如果你打算使用副标题，那就应该考虑添加到网站的标题中。

5."You jump, I jump." is a tagline from this movie, "Titanic".

“你跳，我就跳。(生死与共)”是电影《泰坦尼克号》的标志性台词。

6.A tagline is a slogan which succinctly, memorably, and descriptively sums up a company or product.

口号是一条简洁而令人印象深刻的标语，用来描述一个公司或产品。

7.The tagline 'Just Do It' has become synonymous with the Nike brand.

‘Just Do It’这个标语已经与Nike品牌划上了等号。

8.The company's new advertisement features a catchy tagline that emphasizes its commitment to sustainability.

公司的新广告有一个引人注目的标语，强调其对可持续发展的承诺。

9.When launching a product, it's crucial to create an effective tagline that highlights its unique features.

在推出产品时，创建一个有效的标语以突出其独特特点是至关重要的。

10.The tagline for the movie captures its essence perfectly.

这部电影的标语完美地捕捉了它的本质。

11.Every successful brand has a memorable tagline that resonates with its audience.

每个成功的品牌都有一个令人难忘的标语，与其受众产生共鸣。

作文

In the world of marketing and branding, a tagline is an essential element that can make or break a company's identity. A tagline is a short, memorable phrase that encapsulates the essence of a brand, product, or service. It serves as a rallying cry for consumers, helping them to remember the brand and understand what it stands for. For instance, Nike's famous tagline, 'Just Do It,' inspires action and determination, resonating with athletes and everyday individuals alike. This simple yet powerful phrase has become synonymous with the brand itself, showcasing how a well-crafted tagline can create a lasting impression.The importance of a tagline extends beyond mere memorability; it also conveys the core values and mission of a brand. A good tagline should reflect the brand's personality and connect with its target audience. For example, Apple's tagline, 'Think Different,' encourages innovation and creativity, appealing to consumers who value originality and cutting-edge technology. This connection is crucial in today's competitive market, where consumers are bombarded with messages from countless brands.Creating an effective tagline involves understanding the target audience and what they seek in a product or service. It requires a deep dive into the brand's identity and its unique selling propositions. Companies often engage in brainstorming sessions, seeking input from various stakeholders to craft a tagline that resonates. The process might involve testing different phrases with focus groups to gauge their impact and memorability.Moreover, a tagline should be versatile enough to be used across various marketing platforms. Whether it's on social media, television commercials, or print advertisements, a strong tagline can unify a brand's messaging and strengthen its presence in the marketplace. For instance, Coca-Cola's tagline, 'Open Happiness,' is not only catchy but also evokes positive emotions, making it suitable for various promotional campaigns.However, creating a successful tagline is not without its challenges. Brands must avoid clichés and overused phrases that can dilute their message. Additionally, they need to ensure that their tagline does not inadvertently alienate any part of their audience. Sensitivity to cultural differences and changing societal norms is vital in crafting a tagline that is inclusive and relevant.In conclusion, a tagline is more than just a catchy phrase; it is a critical component of a brand's identity and marketing strategy. It encapsulates the brand's values, connects with the audience, and enhances memorability. As companies strive to differentiate themselves in a crowded marketplace, a well-thought-out tagline can serve as a beacon, guiding consumers toward their products and fostering brand loyalty. Therefore, investing time and effort into developing a compelling tagline is essential for any brand aiming to leave a lasting impact in the minds of consumers.

在营销和品牌塑造的世界中，tagline 是一个至关重要的元素，它可以决定一家公司的身份是成是败。tagline 是一个简短、易记的短语，概括了品牌、产品或服务的本质。它作为消费者的号召，帮助他们记住品牌并理解其代表的意义。例如，耐克著名的 tagline “Just Do It” 激励行动和决心，与运动员和普通人产生共鸣。这个简单而强大的短语已经与品牌本身同义，展示了精心设计的 tagline 如何创造持久的印象。tagline 的重要性不仅仅在于记忆性；它还传达了品牌的核心价值观和使命。一个好的 tagline 应该反映品牌的个性，并与其目标受众建立联系。例如，苹果的 tagline “Think Different” 鼓励创新和创造力，吸引那些重视原创性和尖端技术的消费者。这种联系在当今竞争激烈的市场中至关重要，因为消费者面临着来自无数品牌的信息轰炸。创建有效的 tagline 涉及了解目标受众以及他们在产品或服务中所追求的东西。它需要深入挖掘品牌的身份及其独特的卖点。公司通常会进行头脑风暴，寻求各种利益相关者的意见，以制定出与众不同的 tagline。这个过程可能涉及用焦点小组测试不同的短语，以评估它们的影响力和记忆性。此外，tagline 应该足够灵活，以便在各种营销平台上使用。无论是在社交媒体、电视广告还是印刷广告中，一个强有力的 tagline 都能统一品牌的信息，加强其在市场上的存在感。例如，可口可乐的 tagline “Open Happiness” 不仅朗朗上口，而且唤起积极的情感，使其适合各种促销活动。然而，创建成功的 tagline 并非没有挑战。品牌必须避免陈词滥调和过于常见的短语，这可能会稀释他们的信息。此外，他们需要确保他们的 tagline 不会无意中使任何部分的受众感到疏远。对文化差异和社会规范变化的敏感性在制定包容性和相关性的 tagline 中至关重要。总之，tagline 不仅仅是一个引人注目的短语；它是品牌身份和营销策略的关键组成部分。它概括了品牌的价值观，与受众建立联系，并增强了记忆性。随着公司努力在拥挤的市场中脱颖而出，一个深思熟虑的 tagline 可以作为灯塔，引导消费者走向他们的产品，培养品牌忠诚度。因此，投入时间和精力来开发一个引人注目的 tagline 对于任何希望在消费者心中留下持久影响的品牌来说都是至关重要的。