psychographic

简明释义

英[,saɪkəʊ'ɡræfɪk]美[,saɪko'ɡræfɪk]

adj. 心理记录的

英英释义

单词用法

同义词

反义词

例句

1.Thee first of these capabilities is techno-graphic targeting, which uses different parameters associated with a device to infer behaviors or psychographic information about a target user.

第一个是移动环境下的技术参数定向，它使用与一个设备相关联的不同参数来推断一个目标用户的行为或者心理信息。 。

2.Thee first of these capabilities is techno-graphic targeting, which uses different parameters associated with a device to infer behaviors or psychographic information about a target user.

第一个是移动环境下的技术参数定向，它使用与一个设备相关联的不同参数来推断一个目标用户的行为或者心理信息。 。

3.The school will need to consider the demographic, geographical, psychographic, and consumer characteristics of there identified markets.

培训方需要考虑人口统计因素，地理环境因素，消费心理因素，并依据客户人群的特点来鉴别市场。

4.In general, there are three kinds of data source types, i. e., demographic data, in-dividual behavioral data and the psychographic or attitudinal data.

一般来说，数据挖掘算法中涉及数据可以归为三种基本的数据类型：人口统计学数据、个体行为数据、心理或态度数据。

5.Sometimes, psychographic profiles can be quite detailed.

有时候，心理剖析可以非常详细。

6.Characters, events, and background are all part of the stories, Dirghagama-sutra shaped both the functional characters and the psychographic ones.

人物、事件和背景都是故事的组成部分，《长阿含经》既塑造了功能性人物又塑造了心理性人物。

7.Various demographic, behavioural, and psychographic patterns are built up using techniques such as cluster analysis.

使用聚类分析等技巧建立人口统计、行为和心理位置图。

8.The psychographic profile of our target audience reveals their lifestyle preferences.

我们目标受众的心理图谱特征揭示了他们的生活方式偏好。

9.Using psychographic segmentation can enhance the effectiveness of advertising campaigns.

使用心理图谱细分可以提高广告活动的有效性。

10.Marketers often use psychographic data to understand consumer motivations.

营销人员通常使用心理图谱数据来了解消费者的动机。

11.Understanding the psychographic traits of customers helps in product development.

理解客户的心理图谱特征有助于产品开发。

12.Companies analyze psychographic factors to tailor their branding strategies.

公司分析心理图谱因素以定制品牌策略。

作文

In today's competitive market, understanding consumer behavior is crucial for businesses aiming to succeed. One of the key concepts that marketers utilize to gain insights into their target audience is psychographic (心理图谱) segmentation. Unlike traditional demographic segmentation, which focuses on age, gender, and income, psychographic segmentation dives deeper into the attitudes, values, interests, and lifestyles of consumers. This approach allows companies to create more personalized marketing strategies that resonate with their audience on a deeper level.For instance, consider a company that sells outdoor gear. By employing psychographic segmentation, they can identify not just the basic demographics of their customers, but also their motivations for outdoor activities. Are they adventure seekers looking for thrill and excitement? Or are they families seeking quality time in nature? Understanding these psychographic factors enables the company to tailor their messaging and product offerings accordingly.Moreover, psychographic analysis can help businesses predict future buying behaviors. For example, if a particular segment values sustainability and eco-friendliness, a brand that aligns its products with these values is more likely to attract and retain customers from that segment. This predictive capability is invaluable, as it allows companies to stay ahead of trends and adapt to changing consumer preferences.Another important aspect of psychographic segmentation is its role in brand loyalty. Consumers are more likely to remain loyal to brands that reflect their own values and lifestyle choices. By understanding the psychographic profile of their target audience, companies can foster a sense of community and belonging, which is essential for building long-term relationships with customers.To effectively implement psychographic segmentation, businesses often conduct surveys and focus groups to gather qualitative data about their customers. This information can then be analyzed to create detailed customer personas that represent different segments of the market. These personas serve as a guide for marketing strategies, product development, and customer service approaches.In conclusion, the concept of psychographic segmentation is an essential tool for modern marketers. By going beyond basic demographics and exploring the underlying motivations and values of consumers, businesses can develop more effective marketing strategies that drive engagement and loyalty. As markets continue to evolve, the importance of understanding psychographic factors will only grow, making it a vital area of focus for any organization looking to thrive in today's dynamic environment.

在当今竞争激烈的市场中，理解消费者行为对于希望成功的企业至关重要。营销人员利用的关键概念之一是心理图谱（psychographic）细分。与关注年龄、性别和收入的传统人口统计细分不同，心理图谱细分深入探讨消费者的态度、价值观、兴趣和生活方式。这种方法使公司能够创建更个性化的营销策略，与其受众在更深层次上产生共鸣。例如，考虑一家销售户外装备的公司。通过采用心理图谱细分，他们不仅可以识别客户的基本人口统计特征，还可以了解他们进行户外活动的动机。他们是寻求刺激和兴奋的冒险者吗？还是寻求与家人在大自然中共度美好时光的家庭？了解这些心理图谱因素使公司能够相应地调整他们的宣传和产品供应。此外，心理图谱分析可以帮助企业预测未来的购买行为。例如，如果某一特定细分市场重视可持续性和环保，那么一个与这些价值观相一致的品牌更可能吸引并留住该细分市场的客户。这种预测能力是无价的，因为它允许公司走在趋势前面，并适应不断变化的消费者偏好。心理图谱细分的另一个重要方面是它在品牌忠诚度中的作用。消费者更有可能对反映他们自身价值观和生活方式选择的品牌保持忠诚。通过了解目标受众的心理图谱特征，公司可以培养一种社区感和归属感，这对于建立与客户的长期关系至关重要。为了有效实施心理图谱细分，企业通常会进行调查和焦点小组，以收集有关客户的定性数据。这些信息随后可以被分析，以创建代表市场不同细分的详细客户角色。这些角色作为营销策略、产品开发和客户服务方法的指南。总之，心理图谱细分的概念是现代营销人员的重要工具。通过超越基本人口统计数据，探索消费者的潜在动机和价值观，企业可以制定更有效的营销策略，推动参与度和忠诚度。随着市场的不断发展，理解心理图谱因素的重要性将只会增加，使其成为任何希望在当今动态环境中蓬勃发展的组织的关键关注领域。