bundled goods

简明释义

捆装货物

英英释义

例句

1.When you purchase the software, you can also get bundled goods like training manuals at a lower price.

当你购买软件时，你还可以以更低的价格获得像培训手册这样的捆绑商品。

2.Retailers often use bundled goods to increase sales during holiday seasons.

零售商经常在假期季节使用捆绑商品来增加销售。

3.The company offers a discount on bundled goods to encourage customers to buy more products.

该公司对捆绑商品提供折扣，以鼓励顾客购买更多产品。

4.The subscription plan includes bundled goods such as free shipping and exclusive items.

该订阅计划包括捆绑商品，如免运费和独家商品。

5.Consumers appreciate bundled goods because they offer better value for money.

消费者喜欢捆绑商品，因为它们提供更好的性价比。

作文

In today's consumer-driven society, businesses are constantly looking for innovative ways to attract customers and increase sales. One effective strategy that has gained popularity is the concept of bundled goods (捆绑商品). This approach involves offering multiple products or services together as a single package at a discounted price, which can provide significant value to consumers while also benefiting the seller. The rationale behind bundled goods is simple: by grouping related items, companies can enhance the perceived value of their offerings. For instance, a telecommunications company might offer a package that includes internet, television, and phone services for a lower combined price than if each service were purchased separately. This not only makes it easier for consumers to choose but also encourages them to buy more than they initially intended. From a marketing perspective, bundled goods can be a powerful tool. They simplify the decision-making process for consumers who may feel overwhelmed by too many choices. Instead of evaluating each product individually, customers can see the benefits of purchasing a bundle, which often leads to increased satisfaction and loyalty. Furthermore, this strategy can help businesses move excess inventory or introduce new products to the market without the risk of low sales. Another advantage of bundled goods is that they can foster a sense of urgency among consumers. When a limited-time offer is presented, potential buyers may feel compelled to act quickly to take advantage of the deal. This urgency can lead to impulsive buying behavior, which can significantly boost sales in a short period. However, there are challenges associated with the bundled goods strategy. Companies must ensure that the products included in the bundle complement each other and appeal to the target audience. If the bundle contains items that do not resonate with consumers, it could result in wasted resources and lost sales. Additionally, businesses must carefully consider pricing strategies to avoid undervaluing their products, which can lead to decreased profit margins. In conclusion, the use of bundled goods (捆绑商品) is an effective strategy for businesses seeking to enhance their offerings and attract more customers. By providing value through bundled packages, companies can simplify the purchasing process, encourage consumer loyalty, and ultimately drive sales. However, careful planning and execution are crucial to ensure that the bundles are appealing and profitable. As the market continues to evolve, the concept of bundled goods will likely remain a vital component of successful marketing strategies.

在当今以消费者为驱动的社会中，企业不断寻找创新的方法来吸引客户并增加销售。一种越来越受欢迎的有效策略是“捆绑商品”的概念。这种方法涉及将多个产品或服务作为一个整体包提供，以折扣价出售，这可以为消费者提供显著的价值，同时也使卖方受益。“捆绑商品”背后的原理很简单：通过将相关项目组合在一起，公司可以增强其产品的感知价值。例如，一家电信公司可能会提供一个包含互联网、电视和电话服务的套餐，其总价低于单独购买每项服务的价格。这不仅使消费者更容易选择，还鼓励他们购买超过最初打算购买的产品。从市场营销的角度来看，“捆绑商品”可以成为一个强大的工具。它们简化了消费者的决策过程，因为消费者可能会因选择过多而感到不知所措。与其逐一评估每个产品，客户可以看到购买一个捆绑包的好处，这通常会导致更高的满意度和忠诚度。此外，这一策略可以帮助企业处理过剩库存，或在没有低销售风险的情况下将新产品推向市场。“捆绑商品”的另一个优势是它们可以在消费者中培养紧迫感。当推出限时优惠时，潜在买家可能会感到必须迅速采取行动以利用这一交易。这种紧迫感可能导致冲动购买行为，从而在短时间内显著提升销售。然而，使用“捆绑商品”策略也面临挑战。企业必须确保捆绑中的产品相互补充，并吸引目标受众。如果捆绑包含不符合消费者需求的商品，可能会导致资源浪费和销售损失。此外，企业还必须仔细考虑定价策略，以避免贬值其产品，这可能导致利润率下降。总之，使用“捆绑商品”是一种有效的策略，可以帮助企业提高其产品的吸引力并吸引更多客户。通过提供捆绑包的价值，公司可以简化购买流程，促进消费者忠诚度，并最终推动销售。然而，仔细的规划和执行对于确保捆绑包的吸引力和盈利能力至关重要。随着市场的不断发展，“捆绑商品”的概念可能仍将是成功市场营销策略的重要组成部分。