contact bounce

简明释义

触头跳动

英英释义

例句

1.After sending out the newsletter, we noticed several contact bounces indicating invalid email addresses.

在发送新闻通讯后，我们注意到几个联系反弹，这表明电子邮件地址无效。

2.A high rate of contact bounces can negatively impact our sender reputation.

高比例的联系反弹可能会对我们的发件人声誉产生负面影响。

3.To improve our email marketing strategy, we need to analyze the reasons behind the contact bounces.

为了改善我们的电子邮件营销策略，我们需要分析导致联系反弹的原因。

4.The email system reported a contact bounce when the message could not be delivered to the recipient.

当邮件无法送达收件人时，邮件系统报告了一个联系反弹。

5.The CRM software automatically updates the list after detecting a contact bounce.

CRM软件在检测到联系反弹后会自动更新列表。

作文

In the realm of email marketing, one of the most crucial metrics that marketers must monitor is the rate of contact bounce. This term refers to the failure of an email to reach its intended recipient's inbox. When an email bounces, it can be classified into two categories: hard bounces and soft bounces. A hard bounce indicates a permanent issue, such as an invalid email address, while a soft bounce suggests a temporary problem, like a full inbox or a server issue. Understanding the implications of contact bounce is essential for any business that relies on email communication to engage with customers.The significance of monitoring contact bounce rates cannot be overstated. High bounce rates can adversely affect a company's sender reputation, which in turn impacts deliverability. Email service providers (ESPs) may flag accounts with high bounce rates as spam, leading to further complications in reaching potential customers. Therefore, businesses must continuously clean their email lists to minimize the occurrence of contact bounce. This involves removing invalid addresses and ensuring that the remaining contacts have opted in to receive communications.Moreover, understanding the reasons behind contact bounce is vital for improving overall email marketing strategies. For instance, if a significant number of emails are bouncing due to hard bounces, it may indicate that the list-building practices are flawed. Businesses should prioritize gathering accurate and updated contact information from their audience. Techniques such as double opt-in can help ensure that the email addresses collected are valid and belong to engaged users.On the other hand, soft bounces can provide insights into temporary issues that may need to be addressed. If emails consistently bounce back from certain domains, it may be worth investigating whether there are specific problems with those servers. Additionally, analyzing the timing of sends can reveal patterns; for example, sending emails during peak hours might lead to more soft bounces due to server overloads. By adjusting send times and monitoring bounce rates, businesses can optimize their email campaigns.Another aspect to consider is the impact of contact bounce on customer relationships. Frequent communication failures can lead to frustration among recipients, potentially damaging the brand's image. To maintain a positive relationship with customers, companies should prioritize effective communication strategies. This includes not only ensuring that emails are delivered but also providing valuable content that resonates with the audience.In conclusion, the concept of contact bounce is a critical element in the success of email marketing campaigns. By diligently monitoring and addressing bounce rates, businesses can enhance their sender reputation, improve deliverability, and foster better relationships with their customers. As the digital landscape continues to evolve, staying informed about metrics like contact bounce will remain essential for any organization aiming to thrive in the competitive world of email marketing.

在电子邮件营销领域，营销人员必须监控的最关键指标之一是联系反弹率。这个术语指的是电子邮件未能到达其预期收件人的收件箱。当电子邮件反弹时，可以将其分为两类：硬反弹和软反弹。硬反弹表示永久性问题，例如无效的电子邮件地址，而软反弹则表明临时问题，如邮箱已满或服务器问题。理解联系反弹的含义对任何依赖电子邮件与客户互动的企业来说都是至关重要的。监控联系反弹率的重要性不容小觑。高反弹率会对公司的发件人声誉产生不利影响，这反过来又会影响可送达性。电子邮件服务提供商（ESP）可能会将高反弹率的账户标记为垃圾邮件，从而导致在接触潜在客户时出现更多问题。因此，企业必须不断清理他们的电子邮件列表，以最小化联系反弹的发生。这涉及到删除无效地址，并确保剩余的联系人已选择接收通讯。此外，了解导致联系反弹的原因对于改善整体电子邮件营销策略至关重要。例如，如果大量电子邮件因硬反弹而反弹，这可能表明列表构建实践存在缺陷。企业应优先收集准确和最新的受众联系信息。双重选择加入等技术可以帮助确保收集的电子邮件地址有效且属于参与的用户。另一方面，软反弹可以提供有关可能需要解决的临时问题的见解。如果来自某些域的电子邮件持续反弹，值得调查这些服务器是否存在特定问题。此外，分析发送时间可以揭示模式；例如，在高峰时段发送电子邮件可能会导致更多软反弹，因为服务器过载。通过调整发送时间和监控反弹率，企业可以优化其电子邮件活动。另一个需要考虑的方面是联系反弹对客户关系的影响。频繁的沟通失败可能会导致收件人感到沮丧，从而可能损害品牌形象。为了维护与客户的良好关系，公司应优先考虑有效的沟通策略。这不仅包括确保电子邮件被送达，还包括提供与受众产生共鸣的有价值内容。总之，联系反弹的概念是电子邮件营销活动成功的关键要素。通过认真监控和解决反弹率，企业可以提升其发件人声誉，提高可送达性，并促进与客户的更好关系。随着数字化环境的不断演变，保持对联系反弹等指标的了解将对任何希望在竞争激烈的电子邮件营销世界中蓬勃发展的组织至关重要。